Aoki Fruits Co., Ltd. (Head Office: Koriyama City, Fukushima Prefecture; President and CEO: Daisuke Aoki; hereinafter "the company") will host the "Fukushima Peach Paradise" event at its fruit specialty store, "Fruits Shop Aoki," founded in 1924, from July 1, 2026 (Wed) to September 15, 2026 (Tue). During this period, a wide variety of peach cultivars at the peak of their season will be available for sale, suitable for personal consumption or as gifts.

Throughout the event, customers who purchase Fukushima-grown peaches will receive a "Peach Paradise Stamp Card." By collecting stamps through eligible purchases, customers can redeem a 200g fruit set called "Furufuru 200." Additionally, customers who purchase eligible peach gift sets will receive one complimentary premium peach of the day's recommendation.

Celebrating the Peak Season of Fukushima Peaches: "Fukushima Peach Paradise"

Fruits Shop Aoki is a specialty fruit retailer where skilled Fruit Masters carefully select only the finest fruits by evaluating origins, climate, cultivation conditions, and fruit quality. The store interior changes its decor according to the season's best produce, and in this season, rows of fresh, juicy peaches in soft pink hues will delight the senses.

Fukushima Prefecture, where the company's headquarters is located, is one of Japan's leading peach-producing regions, cultivating around 60 varieties including the renowned "Akatsuki." The region's basin climate, with its significant temperature differences between day and night, produces peaches with vibrant skin, rich sweetness, and firm, dense flesh. With the desire to share the seasonal excellence of Fukushima peaches with more customers, Fruits Shop Aoki presents the "Fukushima Peach Paradise." The peaches available in-store will transition from cultivars with soft flesh and refreshing sweetness to those with firmer texture and intense sweetness as the season progresses. Customers can enjoy the delightful fragrance of peaches while selecting their seasonal favorites.

"Peach Paradise Stamp Card" Overview

During the event, customers purchasing peaches will receive a "Peach Paradise Stamp Card." The campaign includes nine varieties of Fukushima-grown peaches and the "Peach Parfait" from Fruits Peaks. One stamp will be issued for each eligible purchase. Eligible peach items include individual fruit purchases at stores, as well as peach gift sets sold via catalog or in-store. At Fruits Peaks, the eligible items are the "Margarita Peach Parfait" and "THE TOWER Margarita Peach."

Customers who collect three stamps will receive a "Furufuru 200" fruit set, containing 200g of fruit—the recommended daily intake. Furthermore, customers who purchase eligible peach gift sets during the event period will receive one complimentary recommended peach of the day.

"Furufuru 200" Concept Image

"Peach Paradise Stamp Card" Details

Content: One stamp will be issued per eligible purchase. Customers who collect three stamps will receive a "Furufuru 200" fruit set (200g, equivalent to the daily recommended fruit intake).

Distribution Period: July 1, 2026 (Wed) to end of August 2026 (planned)

Stamp Issuance Period: July 1, 2026 (Wed) to September 15, 2026 (Tue)

Redemption Period: July 15, 2026 (Wed) to September 15, 2026 (Tue)

Eligible Stores: Fruits Shop Aoki Main Store, Koriyama Cosmos-dori Store, Iwaki Izumi Store, Tsukuba Store

Eligible Items:

- Nine varieties of Fukushima-grown peaches (Hatsuhime, Kaisei, Akatsuki, Madoka, Kawanasu White Peach, Golden Peach, Yuzora, Kousen, Sakura White Peach)

- Fruits Peaks Peach Parfait ("Margarita Peach Parfait" or "THE TOWER Margarita Peach")

* The nine peach varieties qualify for a stamp whether purchased individually or as part of a peach-only gift set. * The Peach Parfait stamp is only available at Fruits Peaks locations attached to Fruits Shop Aoki (Main Store, Koriyama Cosmos-dori Store, Iwaki Izumi Store, Tsukuba Store). Purchases at standalone Fruits Peaks stores without an attached Fruits Shop Aoki are not eligible for stamp issuance.

Peach Gift Purchase Special Benefit Details

Content: Customers who purchase eligible peach gift sets will receive one complimentary recommended peach of the day.

Distribution Period: July 1, 2026 (Wed) to September 15, 2026 (Tue)

Eligible Items: Peach-only gift sets sold via catalog or in-store

About Fruits Shop Aoki and Fruit Masters

Founded in 1924, "Fruits Shop Aoki" is a specialty fruit retailer currently operating five stores across the Tohoku and Kanto regions. At Fruits Shop Aoki, experienced Fruit Masters visit markets and farms to personally select only the finest fruits for sale.

"Fruit Master" is a title passed down through generations at Fruits Shop Aoki. These experts ensure that only the highest-quality fruits are delivered at their peak ripeness and freshness, allowing customers to enjoy them at the perfect moment.

Fruits Shop Aoki: https://fruits-aoki.com/

Instagram: https://www.instagram.com/fruit_shop_aoki/

Aoki Fruits Online: https://aokifruitsonline.com/

FACT BOX

  • Source: PR TIMES
  • Category: Event