Premium Juice 'Vicca' That Preserves Natural Fruit Flavor and Nutrition Now Available as a Return Gift for Fukushima Prefecture's Koriyama City Furusato Nōzei

Aoki Fruits Co., Ltd. (Headquarters: Koriyama City, Fukushima Prefecture; President and CEO: Daisuke Aoki; hereinafter 'the company') announces the launch of its 'double-pressed juice' brand 'Vicca' as a return gift for Koriyama City, Fukushima Prefecture’s furusato nōzei (hometown tax) program, effective Thursday, June 11, 2026.

Vicca Now Available as a Furusato Nōzei Return Gift

Since its launch in July 2025, 'Vicca' has received widespread acclaim for its high-quality taste that preserves the natural flavor of fruit and its convenience. Using a 'double-press method'—slow cold-press extraction followed by non-thermal high-pressure processing (HPP)—the juice retains nearly all the original flavor and nutrients of the fruit. Designed to help consumers easily meet the daily recommended fruit intake of 200g, 'Vicca' promotes 'fruit wellness' tailored to modern lifestyles. Starting in April 2026, the company expanded its sales channels by launching direct storefront sales and delivery services, making the product more accessible.

Now, to deliver the new health habit of 'drinking fruit' to people across Japan and allow more customers to enjoy 'Vicca,' the company is introducing it as a furusato nōzei return gift. While online sales previously offered only 6-bottle sets, the furusato nōzei program will now offer both 3-bottle and 6-bottle sets based on donation amounts, providing greater flexibility to suit various lifestyles and needs.

Sales Overview

◆ Eligible Products

【6-Bottle Sets】

'Vicca Premium Fruit Double-Pressed Juice Basic Set – 280ml x 6 Bottles – Enjoy the True Taste of Fruit, Luxury Juice, Refrigerated'

Contents: 1 bottle each of Green Green, Pop Yellow, Vital Orange, Extra Green, True Red, and Fresh Green

'Vicca Premium Fruit Double-Pressed Juice Green Charge – 280ml x 6 Bottles – Enjoy the True Taste of Fruit, Luxury Juice, Refrigerated'

Contents: 2 bottles each of Green Green, Fresh Green, and Extra Green

'Vicca Premium Fruit Double-Pressed Juice Double Base – 280ml x 6 Bottles – Enjoy the True Taste of Fruit, Luxury Juice, Refrigerated'

Contents: 3 bottles each of Green Green and Vital Orange

'Vicca Premium Fruit Double-Pressed Juice Deep Boost – 280ml x 6 Bottles – Enjoy the True Taste of Fruit, Luxury Juice, Refrigerated'

Contents: 3 bottles each of True Red and Extra Green

【3-Bottle Sets】

'Vicca Premium Fruit Double-Pressed Juice Basic A Set – 280ml x 3 Bottles – Enjoy the True Taste of Fruit, Luxury Juice, Refrigerated'

Contents: 1 bottle each of Green Green, True Red, and Vital Orange

'Vicca Premium Fruit Double-Pressed Juice Basic B Set – 280ml x 3 Bottles – Enjoy the True Taste of Fruit, Luxury Juice, Refrigerated'

Contents: 1 bottle each of Green Green, True Red, and Pop Yellow

'Vicca Premium Fruit Double-Pressed Juice Basic C Set – 280ml x 3 Bottles – Enjoy the True Taste of Fruit, Luxury Juice, Refrigerated'

Contents: 1 bottle each of True Red, Pop Yellow, and Vital Orange

◆ Sales Start Date: Thursday, June 11, 2026

◆ Partner Portal Sites

• Rakuten Furusato Nōzei (https://search.rakuten.co.jp/search/event/Vicca/?ev=40&l-id=furusato_pc_headmenu_search)

• Furusato Choice (https://www.furusato-tax.jp/search?q=Vicca&header=1&target=1)

• Furunavi (https://furunavi.jp/Product/Search?keyword=Vicca)

• ANA Furusato Nōzei (https://furusato.ana.co.jp/donation/goods/search.aspx?search=x&keyword=Vicca)

• JAL Furusato Nōzei (https://furusato.jal.co.jp/goods/?w=Vicca)

• JRE MALL Furusato Nōzei (https://furusato.jreast.co.jp/furusato/prd/?from=site_search&name=Vicca)

• Furusato Hyakusen (https://dshopping-furusato.docomo.ne.jp/products_search?keyword=Vicca&sort=rcmd_asc)

※ Two-month consecutive subscription options are available for each product.

※ For details on donation amounts and other information, please visit the return gift pages on each furusato nōzei portal site.

What is 'Double-Pressed Juice' 'Vicca'?

'Vicca' is a double-pressed juice brand that promotes a new health habit of 'drinking fruit' to support modern, healthy lifestyles, aiming to realize 'fruit wellness.' The juice delivers approximately 200g of daily recommended fruit intake in a single bottle and is delivered directly to homes via refrigerated shipping.

The 'double-press method' combines 'cold-press extraction'—slow pressing at low temperatures—with 'high-pressure processing (HPP)'—a non-thermal sterilization method—preserving nearly all the vitamins, subtle aromas, and flavors of the fruit while locking in the natural taste and nutrition.

Delivered refrigerated, 'Vicca' requires no thawing and can be enjoyed straight from the fridge, offering a fresh, just-squeezed experience at home. The juice is made using fruits carefully selected by the company’s 'Fruit Meister'※—a specialist certified under the company’s exclusive program—and processed in a dedicated facility after strict ripeness control to ensure peak flavor. Experience the premium quality of 'Vicca' conveniently delivered cold.

※ A top-tier fruit specialist under the company’s proprietary certification system

■ Product Overview

Varieties: 6 types

Green Green / True Red / Vital Orange / Pop Yellow / Fresh Green / Extra Green

※ Online sales offer curated sets combining the above six varieties.

Volume: 280ml per bottle

Storage: Keep refrigerated (below 10°C)

Shelf Life: 20 days

Official Website: https://vicca.online/

Instagram: https://www.instagram.com/vicca_juice/