TCB Doctors' Paper Published in International Medical Journal "PRS Global Open": "First in Japan" Research on the Influence of Various Media on Motivation for Cosmetic Surgery Visits

TCB Tokyo Central Cosmetic Surgery (head clinic: Shinjuku-ku, Tokyo; TCB Group Representative: Takeshi Aoki; Advertising Agency/Dissemination: Medical Frontier Inc.), a cosmetic clinic operating 110 branches nationwide (as of February 2024), announced that Dr. Hiroo Teranishi, TCB General Director, and other TCB doctors, for the first time in Japan's cosmetic medicine industry, researched the influence of various media such as social media and websites on patients' motivations for visiting clinics, and published the paper "Investigation of Patients’ Motivation for Cosmetic Surgery in a Nationwide Cosmetic Surgery Group." The paper was published on Friday, January 19, 2024, in the international medical journal "PRS (Plastic and Reconstructive Surgery) Global Open."

Paper: "Investigation of Patients’ Motivation for Cosmetic Surgery in a Nationwide Cosmetic Surgery Group"

Dr. Hiroo Teranishi, TCB General Director of TCB Tokyo Central Cosmetic Surgery (hereinafter TCB), along with TCB-affiliated doctors Nobuo Yamamoto, Yumiko Nakagawa, Mami Sato, Kimitaka Okumura, and Yoshiko Hondo, authored the paper "Investigation of Patients’ Motivation for Cosmetic Surgery in a Nationwide Cosmetic Surgery Group." The paper was published in "PRS (Plastic and Reconstructive Surgery) Global Open," an internationally authoritative open-access international journal focusing on plastic and reconstructive surgery. This paper, using survey results from patients who visited TCB nationwide, is the first in Japan's cosmetic medicine industry to research the influence of media such as social media and websites on visit motivations. As a result of the research, it became clear that since patients collect information from various media when considering cosmetic medical treatment, it is necessary to disseminate information through both the internet and social media according to the treatment content, target age, and region.

"PRS (Plastic and Reconstructive Surgery) Global Open" allows anyone to view carefully selected high-quality papers online, enabling the sharing of knowledge and experience from around the world. This is the second time a paper by a TCB-affiliated doctor has been published. TCB will continue to actively publish papers to provide insights and strive to contribute to the development of the cosmetic medicine industry by improving the expertise of medical professionals.

<Literature Information>

Paper Title: Investigation of Patients’ Motivation for Cosmetic Surgery in a Nationwide Cosmetic Surgery Group

Journal: PRS (Plastic and Reconstructive Surgery) Global Open

Publication Date: January 19, 2024

URL: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10798778/

[Paper Overview]

1. Background and Purpose of the Research

In 2017, social media users accounted for approximately one-third of the world's population, but due to rapid development thereafter, by 2023, more than half of the world's population and approximately two-thirds of Japan's population were using it. Along with this, the number of patients visiting clinics after seeing case photos and videos on social media has increased, and social media has come to play an important role in cosmetic surgery.

TCB, which is growing most rapidly in Japan's cosmetic medicine industry, has actively engaged in the management and operation of media, including social media. The purpose of this research is to understand the influence of various media on visit motivations and to aim for media management and operation that further satisfies patient needs.

2. Method

From September 2018 to February 2023, data from 146,108 patients were analyzed, excluding cases where personal information such as age, gender, and treatment content was unknown, out of 274,763 patients who visited TCB clinics nationwide. The period from September 2018 to February 2020 was defined as the "opening period," March 2020 to August 2021 as the "growth period," and September 2021 to February 2023 as the "expansion period," and the influence of media on patient visit motivations was compared across these three periods.