Shimama-su Honpo and Employment Support B-type Business CORTEE Jointly Develop and Launch Genuine Leather "Mascot Charms with Maasu" Conveying Okinawa's Maasu Culture

【Genuine Leather Mascot Charms with Maasu】

Shimama-su Honpo (Okinawa Prefecture) and Employment Support B-type Business CORTEE (Okinawa Prefecture, Motobu Town) have jointly developed and will launch genuine leather "Mascot Charms with Maasu," which propose Okinawa's long-standing culture of carrying "Maasu (salt) as a charm" adapted for modern life.

This product is a collaborative item where CORTEE's genuine leather maasu pouches contain salt from Shimama-su Honpo. It was born as a "Regional Co-creation Project" that conveys Okinawa's traditional culture while regional companies and welfare facilities collaborate to create new value.

Product Development Born from Collaboration Between Regional Companies and Welfare Facilities

【Scene of a meeting】

Product born from collaboration between regional companies and welfare

This project began when CORTEE exhibited at "Kafuna" (meaning garden of blessings), a business matching event aimed at expanding sales channels for Okinawan products.

CORTEE is an Employment Support B-type Business that helps individuals with disabilities acquire skills through manufacturing, leading to joy and confidence in working.

【Leather product manufacturing scene】

They specialize in leather product manufacturing, with users involved in processes such as cutting, stamping, and assembly.

The joint development was realized by the shared vision of Shimama-su Honpo, which wants to promote the maasu culture rooted in Okinawa, and CORTEE, which is engaged in manufacturing that utilizes regional resources.

This collaboration is the first initiative in Shimama-su Honpo's brand collaboration business, which officially launched in April 2026. We aim to promote Okinawa's charm and value through future collaborations with various companies and organizations.

Bring Okinawa's Enduring "Maasu Culture" Closer to You

In Okinawa, there has long been a culture of carrying salt (maasu) as a charm to ward off evil, pray for health, and ensure safe travels.

This product proposes that culture adapted to modern lifestyles, designed to be carried attached to bags or keys. It's a product that allows you to casually feel the culture of maasu, born from the Okinawan sea, in your daily life.

【Shimama-su stamp on the back of the charm】

Genuine leather that deepens its character with use

High-quality Italian leather is used for the maasu pouch. The leather changes in color and texture with use, developing a unique character for its owner. The design is a triangular form that balances the feel of a charm with everyday usability. It's designed to be enjoyed as an everyday charm attached to bags or keys. It comes in three colors: camel, turquoise, and pink.

Shimama-su Honpo Comment

"This product was born from the fusion of Okinawa's enduring maasu culture and CORTEE's manufacturing capabilities.

By filling the maasu pouches, carefully crafted one by one by the users, with Shimama-su salt, we feel it has become a product that many people can embrace as an Okinawan charm.

Starting with this collaboration, we will continue to widely promote Okinawa's charm and value through collaborations with various companies and organizations."

Product Overview

- Product Name: Shimama-su Honpo x CORTEE Original Maasu Mascot Charm

- Contents: Genuine leather maasu pouch (includes 1 Shimama-su)

- Material: Genuine leather (cowhide)

- Size: Approx. 5cm (H) x 4.5cm (W) x 1.3cm (D) (when closed)

- Weight: Approx. 10g

- Colors: Camel / Pink / Turquoise

- Accessories: Ball chain

- Joint Development: Shimama-su Honpo x CORTEE

- Release Date: Sales begin July 1, 2026

- Price: 1,760 yen (tax included)

- Sales Locations:

- CORTEE Official Online Shop (BASE)

- Jam Market Mihama Store (scheduled for sequential sales)

- Jam Market Kokusai Dori Store (scheduled for sequential sales)

*Due to the use of genuine leather, there may be individual differences in color and texture.

Company Profile

Company Name: Aoumi Co., Ltd. (Communication Name: Shimama-su Honpo)

Location: 4-5-4 Nishizaki-cho, Itoman City, Okinawa Prefecture

Founded: February 2, 1974

Representative Director: Motohide Matayoshi

Business Activities: Salt manufacturing, processing, and sales; operation of the tourist facility "Gala Aoumi," etc.

Corporate Site: https://www.aoiumi.co.jp/

Inquiries for Media Coverage & Licensing Partners

For inquiries regarding this IP business or companies interested in partnerships,

please feel free to contact us at the following.

Contact Person: Marina Kinjo

Mail: aoumi-marketing@aoiumi.co.jp

TEL: 098-992-1140