Aohata Corporation (Headquarters: Takehara City, Hiroshima Prefecture; President and Representative Director: Toshiya Ueda; hereinafter "Aohata"), together with the Health Promotion Division of the Health and Welfare Bureau of Hiroshima Prefecture and Takaki Bakery Co., Ltd. (hereinafter "Takaki Bakery"), will hold the breakfast support event "Aohata Morning Stand" at the storefront event booth on the 1st floor of the Hiroshima PARCO Main Building for two days only, on Saturday, April 18, and Sunday, April 19, 2026. At this event, targeting the younger generation, a total of 800 original breakfast meals using Aohata jam and Takaki Bakery bread will be provided free of charge from a kitchen car. Students from Yasuda Women's University also participated in the development of the menu provided. The goal is to create an opportunity to increase interest in breakfast and encourage behavioral changes toward healthy eating habits.

Supporting Health Promotion and the Establishment of Breakfast Habits Among Youth According to a recent survey, 74% of people eat breakfast every day, meaning that 1 in 4 people skip breakfast on some days. Furthermore, looking at the data by age group, about 1 in 6 people in their 30s and younger hardly ever eat breakfast*. To improve this situation, Aohata, jointly with Hiroshima Prefecture and Takaki Bakery, is holding an event to convey the "importance" and "joy of eating" breakfast. By experiencing the breakfast menu at this event, the aim is to raise interest in breakfast and lead to a behavioral change of "eating breakfast every day." Pamphlets will also be distributed on the day of the event to provide information that will allow people to continue enjoying breakfast at home. * "Hiroshima Prefecture Resident Health Awareness Survey Report" (FY2024)

Carefully Selected Limited Menus That Make Waking Up in the Morning Exciting The menu provided at this event is an event-limited set combining the low-sugar jam "Aohata 55" and Takaki Bakery's "Stone Oven Bread" and "Variety Bread." Students from the Department of Health and Nutrition at Yasuda Women's University also joined the menu development, carefully considering food combinations from a youth perspective under the theme of "a breakfast that makes waking up in the morning exciting." On the day of the event, visitors can choose one set per person from four carefully selected menus.

Menus Provided Aohata will continue to raise awareness about eating breakfast in collaboration with Hiroshima Prefecture, local companies, and local university students, while supporting healthy lifestyles through fruit.

【Event Overview】 ● Event Name: "Aohata Morning Stand" ● Content: Free provision of breakfast menus in limited quantities upon following the official SNS ● Quantity: 800 sets ● Date: Saturday, April 18 and Sunday, April 19, 2026 ● Time: 10:00 - 15:00 ● Location: Hiroshima PARCO Main Building 1F Event Space 10-1 Hondori, Naka-ku, Hiroshima City, Hiroshima Prefecture 730-0035 ● Organizer: Aohata Corporation ● Co-organizers: Hiroshima Prefecture, Takaki Bakery Co., Ltd. ● Cooperation: Hiroshima PARCO * Distribution will end as soon as they run out due to limited quantities. * Distribution quantities are subject to change. * Starting times are subject to change. * This event may be changed or terminated without notice. * The event will be held even in light rain.

【Company Overview】 ■ Takaki Bakery Co., Ltd. Delivering products that are useful in daily life to many customers. We deliver bread that is particular about deliciousness, safety, and peace of mind through supermarkets and other outlets. Representative: Kazuhisa Sakamoto, Representative Director, President and Executive Officer Head Office: 3-7-1 Nakanohigashi, Aki-ku, Hiroshima City, Hiroshima Prefecture 739-0323 Capital: 60 million yen Official Website: https://www.takaki-bakery.co.jp/ Official SNS: https://www.instagram.com/takaki_bakery_official/

Aohata Corporation Based in the Setouchi region, a citrus-producing area, we manufacture and sell processed fruit products, including jam and frozen fruit. Representative: Toshiya Ueda, President and Representative Director Head Office: 1-1-25 Tadanouminakamachi, Takehara City, Hiroshima Prefecture 729-2392 Capital: 915.1 million yen Official Website: https://www.aohata.co.jp/ Official SNS: Instagram: https://www.instagram.com/aohata_official/ X: https://x.com/aohata_official

【Reference】 Aohata 55 Special Website: https://www.aohata.co.jp/55/

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  • Source: PR TIMES
  • Category: News