Aoba-BBT and Taiwan's CTBC Hold First 'Japan × Taiwan International Co-creation Program' for Adult Students
Aoba-BBT's Attacker's Business School (ABS) partnered with Taiwan's CTBC Business School to host the 3-day 'Japan × Taiwan International Co-creation Program' starting May 14, 2026. A mixed team of 27 adult students from Japan and Taiwan tackled real business proposals for expanding Hatch Work's parking platform 'APC' into the Taiwanese market.
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- 📰 Published: May 21, 2026 at 20:31
- 🔍 Collected: May 21, 2026 at 12:01
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Attacker's Business School (hereafter 'ABS'), operated by Aoba-BBT, Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Iwao Shibata), held the 'Japan × Taiwan International Co-creation Program' in collaboration with Taiwan's CTBC Business School (hereafter 'CTBC') over three days from Thursday, May 14 to Saturday, May 16, 2026, in Tokyo.
This practical program utilized actual management challenges from Hatch Work Co., Ltd. (Securities Code: 148A), a company listed on the Tokyo Stock Exchange Growth Market founded by Hiroshi Ohtake, ABS alumnus and Representative Director & Chairman. A mixed team of 27 adult students from Japan and Taiwan (19 from Taiwan, 8 from Japan) worked together to formulate business proposals. This marks the first initiative to deploy ABS's educational assets into an international co-creation environment, with plans to continue hosting the program from FY2027 onwards.
Positioning of the Program
Since its founding in 1996 by world-renowned management consultant Kenichi Ohmae, ABS has consistently adhered to a policy of 'turning ongoing management challenges into teaching materials.' This is based on the belief that tackling unresolved issues of real companies as a concerned party, rather than the case method of analyzing past examples, is the most effective learning format for entrepreneurship training.
Over the 30 years since its inception, it has amassed a track record of over 6,525 alumni, 810 startups, and 16 listed companies (12 of which are on the TSE Mothers/Growth markets). This program serves as the starting point for expanding this domestically established model to the Asian region.
Overview of the 3-Day Program
Day 1 (5/14): Mock Joining Ceremony and Company Visit
The first day started with a mock joining ceremony for the fictional joint venture 'Japan CTBC Trading (CBS)'. Participants were welcomed as 'new employees', received appointment letters, and took group photos, setting the stage for each participant to approach the three days with the mindset of a business stakeholder.
Following this, they visited Hatch Work's headquarters in Aoyama-itchome. Chairman Ohtake provided an overview of the company's monthly parking platform service 'APC (at Parking Cloud)' and explained the workshop challenge. The proposed issue was the expansion of APC into the Taiwanese market, a topic the company is currently considering.
Day 2 (5/15): All-Day Workshop
On the second day, full-day discussions were held at the Aoba-BBT Kojimachi office under the theme, 'Will Hatch Work's monthly parking service APC work in Taiwan?' Teams evaluated business feasibility across three axes: 'direct export', 'differentiation', and 'redesign'. Towards proposing a Minimum Viable Product (MVP) of the Taiwanese version of APC and finding local partner companies, each team built business strategies taking into account the characteristics of the Taiwanese market (free street parking, motorcycle culture, the LINE ecosystem, etc.).
The discussion environment, where Japanese, Chinese, and English intersected, also served as a venue for adult students aiming for global expansion to practically experience the consensus-building process in a multinational team.
Day 3 (5/16): Final Presentations, Award Ceremony, and Networking
On the final day, the three teams presented their proposals from different angles:
Sales Division 1: Building a parking ecosystem around Taiwan High Speed Rail stations. Proposing a pilot at Tainan Station and expansion to 5 stations, projecting first-year sales of approximately 5 billion JPY.
Sales Division 2 (Overall Winner): Proposing the transformation of APC into a 'commercial building/residential management platform'. Targeting Class-A offices and ESG-focused companies in Taipei City for Phase 1, with a strategy for nationwide expansion in three stages.
Sales Division 3: Exclusive parking service for luxury car owners. Setting up dedicated parking lots in 5 locations in Taipei, projecting revenues exceeding 30 billion JPY in 2031 through a high-end model with an annual membership fee of 300,000 NT$ (approx. 1.5 million JPY).
Judging was conducted by a 4-person panel. From Hatch Work, Chairman Hiroshi Ohtake and Taketoshi Suzuki from the President's Office participated; Aoba-BBT Managing Director Reiichiro Uno acted as the CBS Japan Tokyo Branch Manager; and Tsung-Yu Ko of CTBC Business School (Director of Taipei Talent Cultivation Center / Director of CTBC Education Planning Center / Assistant Professor, Dept. of Business Administration) acted as the HR Manager. Furthermore, over 200 CTBC alumni participated online via live stream, realizing an industry-academia integrated evaluation model by conducting real-time scoring and feedback. During the networking session after the presentations, a letter of appreciation was presented to Hatch Work Chairman Ohtake by the participants.
General Comments by Chairman Hiroshi Ohtake (Representative Director & Chairman, Hatch Work Co., Ltd. / ABS Alumnus)
'It was a proposal where adult students from both Japan and Taiwan collaborated and pooled their wisdom, which is different from consulting done by Japanese companies in Taiwan, or Taiwanese companies commissioned by Japanese companies.'
This practical program utilized actual management challenges from Hatch Work Co., Ltd. (Securities Code: 148A), a company listed on the Tokyo Stock Exchange Growth Market founded by Hiroshi Ohtake, ABS alumnus and Representative Director & Chairman. A mixed team of 27 adult students from Japan and Taiwan (19 from Taiwan, 8 from Japan) worked together to formulate business proposals. This marks the first initiative to deploy ABS's educational assets into an international co-creation environment, with plans to continue hosting the program from FY2027 onwards.
Positioning of the Program
Since its founding in 1996 by world-renowned management consultant Kenichi Ohmae, ABS has consistently adhered to a policy of 'turning ongoing management challenges into teaching materials.' This is based on the belief that tackling unresolved issues of real companies as a concerned party, rather than the case method of analyzing past examples, is the most effective learning format for entrepreneurship training.
Over the 30 years since its inception, it has amassed a track record of over 6,525 alumni, 810 startups, and 16 listed companies (12 of which are on the TSE Mothers/Growth markets). This program serves as the starting point for expanding this domestically established model to the Asian region.
Overview of the 3-Day Program
Day 1 (5/14): Mock Joining Ceremony and Company Visit
The first day started with a mock joining ceremony for the fictional joint venture 'Japan CTBC Trading (CBS)'. Participants were welcomed as 'new employees', received appointment letters, and took group photos, setting the stage for each participant to approach the three days with the mindset of a business stakeholder.
Following this, they visited Hatch Work's headquarters in Aoyama-itchome. Chairman Ohtake provided an overview of the company's monthly parking platform service 'APC (at Parking Cloud)' and explained the workshop challenge. The proposed issue was the expansion of APC into the Taiwanese market, a topic the company is currently considering.
Day 2 (5/15): All-Day Workshop
On the second day, full-day discussions were held at the Aoba-BBT Kojimachi office under the theme, 'Will Hatch Work's monthly parking service APC work in Taiwan?' Teams evaluated business feasibility across three axes: 'direct export', 'differentiation', and 'redesign'. Towards proposing a Minimum Viable Product (MVP) of the Taiwanese version of APC and finding local partner companies, each team built business strategies taking into account the characteristics of the Taiwanese market (free street parking, motorcycle culture, the LINE ecosystem, etc.).
The discussion environment, where Japanese, Chinese, and English intersected, also served as a venue for adult students aiming for global expansion to practically experience the consensus-building process in a multinational team.
Day 3 (5/16): Final Presentations, Award Ceremony, and Networking
On the final day, the three teams presented their proposals from different angles:
Sales Division 1: Building a parking ecosystem around Taiwan High Speed Rail stations. Proposing a pilot at Tainan Station and expansion to 5 stations, projecting first-year sales of approximately 5 billion JPY.
Sales Division 2 (Overall Winner): Proposing the transformation of APC into a 'commercial building/residential management platform'. Targeting Class-A offices and ESG-focused companies in Taipei City for Phase 1, with a strategy for nationwide expansion in three stages.
Sales Division 3: Exclusive parking service for luxury car owners. Setting up dedicated parking lots in 5 locations in Taipei, projecting revenues exceeding 30 billion JPY in 2031 through a high-end model with an annual membership fee of 300,000 NT$ (approx. 1.5 million JPY).
Judging was conducted by a 4-person panel. From Hatch Work, Chairman Hiroshi Ohtake and Taketoshi Suzuki from the President's Office participated; Aoba-BBT Managing Director Reiichiro Uno acted as the CBS Japan Tokyo Branch Manager; and Tsung-Yu Ko of CTBC Business School (Director of Taipei Talent Cultivation Center / Director of CTBC Education Planning Center / Assistant Professor, Dept. of Business Administration) acted as the HR Manager. Furthermore, over 200 CTBC alumni participated online via live stream, realizing an industry-academia integrated evaluation model by conducting real-time scoring and feedback. During the networking session after the presentations, a letter of appreciation was presented to Hatch Work Chairman Ohtake by the participants.
General Comments by Chairman Hiroshi Ohtake (Representative Director & Chairman, Hatch Work Co., Ltd. / ABS Alumnus)
'It was a proposal where adult students from both Japan and Taiwan collaborated and pooled their wisdom, which is different from consulting done by Japanese companies in Taiwan, or Taiwanese companies commissioned by Japanese companies.'
FAQ
What is the purpose of the program?
To expand ABS's practical entrepreneur training model into Asia and develop global talent.
What languages were used?
A mix of Japanese, Chinese, and English, simulating a multinational decision-making environment.
What is Hatch Work's business?
A Tokyo Growth Market listed company operating the monthly parking platform 'APC'.