[Aoba-BBT Group Anniversary Project] Why "Aspiration School" Isshinjuku Could Produce 360 Social Entrepreneurs and 24 Mayors
Aoba-BBT will host a special online dialogue event on April 15, 2026, featuring Nobuo Morishima of Isshinjuku. They will discuss the secrets of developing human resources to change society and a unique 32-year educational method.
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- 📰 Published: March 30, 2026 at 21:06
- 🔍 Collected: March 30, 2026 at 22:56 (1h 49m after Published)
- 🤖 AI Analyzed: April 24, 2026 at 06:45 (583h 49m after Collected)
Aoba-BBT, Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Iwao Shibata; hereinafter Aoba-BBT) will hold a special online dialogue event on Wednesday, April 15, 2026, as the first of the Alumni Special Dialogue Series, as part of the group-wide "Anniversary Project ~Life-time Empowerment in Invisible Continent~".
We will welcome as a guest Mr. Nobuo Morishima, Representative Director and Secretary General of NPO Isshinjuku, who has managed the "Isshinjuku" next-generation leader training school founded by management consultant Kenichi Ohmae in 1994 for 29 years, producing 360 social entrepreneurs, 17 members of the Diet, 24 local government heads, and 221 local assembly members from 6,500 graduates.
The representatives of two educational institutions founded by Kenichi Ohmae—BBT and Isshinjuku—will thoroughly discuss the secrets of human resource development for "citizens to change society" and the unique method "Equation of living one's aspiration" systematized through 32 years of operation.
Corporate application page: https://go.aoba-bbt.com/l/963543/2026-03-24/89glt
Individual application page: https://go.aoba-bbt.com/l/963543/2026-03-24/89gm1
## ■ Background of the Event: Two Seeds Sown by Kenichi Ohmae
This dialogue is one of the main programs of the "Anniversary Project ~Life-time Empowerment in Invisible Continent~" that the Aoba-BBT Group will deploy from 2025 to 2027.
Kenichi Ohmae founded Isshinjuku in 1994 with the philosophy of "producing proactive citizens who challenge the creation of a nation with consumer sovereignty." Isshinjuku has nurtured human resources in the unique areas of policy proposals, social entrepreneurship, and citizen activities. On the other hand, BBT (Business Breakthrough), established in 1998, specializes in developing business leaders and is working to produce global talent.
The representatives of these two schools talking together while looking back on their respective paths is an appropriate project for an anniversary, visualizing the multifaceted results born from Kenichi Ohmae's educational philosophy.
## ■ Aim of the Project
The aim of planning this dialogue is to broadly share the management know-how of one of Japan's leading "schools of aspiration." Isshinjuku is known as an institution producing human resources alongside the Matsushita Institute of Government and Management, and its 24 local government head alumni exceed the track record of the Matsushita Institute.
Mr. Morishima left Sekisui House in 1997 to move to the Isshinjuku secretariat, and under Mr. Ohmae's tutelage for 29 years, he has continued to accompany the students in their "challenge of living their aspirations." Annually 100
We will welcome as a guest Mr. Nobuo Morishima, Representative Director and Secretary General of NPO Isshinjuku, who has managed the "Isshinjuku" next-generation leader training school founded by management consultant Kenichi Ohmae in 1994 for 29 years, producing 360 social entrepreneurs, 17 members of the Diet, 24 local government heads, and 221 local assembly members from 6,500 graduates.
The representatives of two educational institutions founded by Kenichi Ohmae—BBT and Isshinjuku—will thoroughly discuss the secrets of human resource development for "citizens to change society" and the unique method "Equation of living one's aspiration" systematized through 32 years of operation.
Corporate application page: https://go.aoba-bbt.com/l/963543/2026-03-24/89glt
Individual application page: https://go.aoba-bbt.com/l/963543/2026-03-24/89gm1
## ■ Background of the Event: Two Seeds Sown by Kenichi Ohmae
This dialogue is one of the main programs of the "Anniversary Project ~Life-time Empowerment in Invisible Continent~" that the Aoba-BBT Group will deploy from 2025 to 2027.
Kenichi Ohmae founded Isshinjuku in 1994 with the philosophy of "producing proactive citizens who challenge the creation of a nation with consumer sovereignty." Isshinjuku has nurtured human resources in the unique areas of policy proposals, social entrepreneurship, and citizen activities. On the other hand, BBT (Business Breakthrough), established in 1998, specializes in developing business leaders and is working to produce global talent.
The representatives of these two schools talking together while looking back on their respective paths is an appropriate project for an anniversary, visualizing the multifaceted results born from Kenichi Ohmae's educational philosophy.
## ■ Aim of the Project
The aim of planning this dialogue is to broadly share the management know-how of one of Japan's leading "schools of aspiration." Isshinjuku is known as an institution producing human resources alongside the Matsushita Institute of Government and Management, and its 24 local government head alumni exceed the track record of the Matsushita Institute.
Mr. Morishima left Sekisui House in 1997 to move to the Isshinjuku secretariat, and under Mr. Ohmae's tutelage for 29 years, he has continued to accompany the students in their "challenge of living their aspirations." Annually 100