"Authentic, But Freer." NEO-CHINESE × Rosé Wine New Concept "NEO-CHINESE SENRON" Grand Opening

ao Inc. (Headquarters: Meguro-ku, Tokyo; CEO: Taeko Maehara) announces the grand opening of "SENRON" — a new dining concept that fuses small-plate style and wine culture built on the foundation of authentic Chinese culinary techniques. Experience authentic Chinese cuisine crafted with overwhelming wok heat, enjoyed more freely than ever. SENRON proposes a new dining experience called "NEO-CHINESE." SENRON is a restaurant designed to enjoy authentic Chinese cuisine in the most liberated way.

Concept "Authentic Chinese, But Freer." Preserving authentic Chinese culinary techniques while making them more casual and free to enjoy. Chinese cuisine finished with overwhelming wok heat. The lightness of choosing freely from small plates. And a new way to enjoy it — paired with wine. Neither a traditional Chinese restaurant nor a Chinese bar — "NEO-CHINESE" is a new choice.

A Restaurant Born from a Chef's Dream This project started from the idea: "We want food industry professionals to shape their own vision and create a restaurant that shines." ao Inc., guided by the philosophy of "weaving once-in-a-lifetime encounters," builds restaurants driven by the challenges and passions of each team member. "Tachinomi Hotaru" in Kanda, which opened in January this year, created a space that values closeness with guests. Now, "SENRON" takes that philosophy further as a brand-new challenge. It was born as a stage where Chinese chef Tatsunori Chiba can showcase his craft, drawing on all his accumulated experience.

The NEO-CHINESE SENRON Identity The sound of the wok, rising aromas, the dance of flames. The live energy unique to Chinese cooking, enjoyed freely in small-plate style. Furthermore, pairings with drinks including rosé wine propose a new way to enjoy Chinese cuisine. "Not a watered-down imitation, but serious neo-Chinese you'll want to come back to again and again" — that is SENRON.

Signature Dishes — Three Pillars That "Set Authenticity Free"

2-Day Preparation, 5-Hour Steam: Heritage Imperial Dongpo Pork The authentic Chinese dining experience in NEO style

— The Symbol of NEO-CHINESE The signature dish that embodies SENRON is Imperial Dongpo Pork made with skin-on pork belly. This traditional dish, typically served at upscale Chinese restaurants in Ginza and beyond, is offered here in a freer, more accessible format. After a full 2-day preparation process, it is then steamed for approximately 5 hours, achieving a tenderness that melts apart with chopsticks. The gelatin from the skin and the umami of the fat meld together, delivering a rich yet refined sweetness. A signature dish that concentrates the technique and dedication of authentic Chinese cuisine — the symbol of SENRON.

Made from Scratch: House-Made Hand-Wrapped Gyoza