"Authenticity, More Freely." Grand Opening of "NEO-CHINESE Senron," a New Business Category of Neo-Chinese x Rosé Wine
ao Inc. announces the grand opening of "Senron," a new restaurant that fuses authentic Chinese culinary techniques with a small-plate style and wine culture. Based on the concept of "Authentic Chinese, More Freely," Senron proposes a new dining experience called "NEO-CHINESE."
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- 📰 Published: March 26, 2026 at 23:09
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ao Inc. (Headquarters: Meguro-ku, Tokyo; CEO: Taeko Maehara) is grandly opening "Senron," a new business venture that fuses a small-plate style and wine culture, based on the techniques of authentic Chinese cuisine.
Enjoy authentic Chinese food, finished with overwhelming firepower, more freely.
Senron proposes a new food experience called "NEO-CHINESE."
Senron is a restaurant for enjoying authentic Chinese cuisine in the most free way possible.
■ Concept
"Authentic Chinese, More Freely."
While keeping the techniques of authentic Chinese cuisine intact, we are moving towards a style that can be enjoyed more casually and freely.
Chinese dishes finished with overwhelming firepower. The lightness of freely choosing from small plates.
And a new way to enjoy it by pairing with wine. This is not a conventional Chinese restaurant or a Chinese bar, but the choice of “NEO-CHINESE”.
■ A Restaurant Born from a Chef's Dream
This project started from the idea, "We want to create a brilliant restaurant where members working in the food and beverage industry can give shape to their own aspirations."
Under the philosophy of "weaving once-in-a-lifetime encounters," ao Inc. creates restaurants based on the challenges and aspirations of each individual employee.
At "Tachinomi Hotaru" in Kanda, which opened this January, we created a space that values closeness with our customers.
And "Senron," which is opening now, is a new challenge that further develops that ideology.
It was born as a place where Chinese chef Tatsunori Chiba can compete with his own cuisine, based on the experience he has cultivated.
■ The Essence of NEO-CHINESE Senron
The sound of a wok, the rising aroma, the dance of the flames.
Enjoy the live feeling unique to Chinese cuisine as it is, freely in a small-plate style.
Furthermore, we propose a new way to enjoy Chinese food through pairings with drinks, starting with rosé wine.
“Not a half-baked imitation, but a serious neo-Chinese that you'll want to come back to again and again.” That is Senron.
■ Specialty Dishes — The Three Pillars that “Set Authenticity Free”
■ Prepared over 2 days, steamed for 5 hours. Revival Edition Palace Dongpo Pork
(Image caption: An emotional experience of authentic Chinese cuisine in a NEO style)
— A Symbol of NEO-CHINESE
A dish that symbolizes Senron is the Palace Dongpo Pork, made with skin-on pork belly.
We offer this traditional dish, often served in high-end Chinese restaurants in places like Ginza, in a way that can be enjoyed more freely.
After a full 2 days of preparation and then steaming for about 5 hours, it becomes so tender it can be broken apart with chopsticks.
The gelatin from the skin and the umami of the fat melt together, creating a rich yet elegant sweetness.
This is a symbolic dish of Senron, condensing the technique and effort of authentic Chinese cuisine.
■ Made from the skin. Homemade Hand-wrapped Dumplings...
Enjoy authentic Chinese food, finished with overwhelming firepower, more freely.
Senron proposes a new food experience called "NEO-CHINESE."
Senron is a restaurant for enjoying authentic Chinese cuisine in the most free way possible.
■ Concept
"Authentic Chinese, More Freely."
While keeping the techniques of authentic Chinese cuisine intact, we are moving towards a style that can be enjoyed more casually and freely.
Chinese dishes finished with overwhelming firepower. The lightness of freely choosing from small plates.
And a new way to enjoy it by pairing with wine. This is not a conventional Chinese restaurant or a Chinese bar, but the choice of “NEO-CHINESE”.
■ A Restaurant Born from a Chef's Dream
This project started from the idea, "We want to create a brilliant restaurant where members working in the food and beverage industry can give shape to their own aspirations."
Under the philosophy of "weaving once-in-a-lifetime encounters," ao Inc. creates restaurants based on the challenges and aspirations of each individual employee.
At "Tachinomi Hotaru" in Kanda, which opened this January, we created a space that values closeness with our customers.
And "Senron," which is opening now, is a new challenge that further develops that ideology.
It was born as a place where Chinese chef Tatsunori Chiba can compete with his own cuisine, based on the experience he has cultivated.
■ The Essence of NEO-CHINESE Senron
The sound of a wok, the rising aroma, the dance of the flames.
Enjoy the live feeling unique to Chinese cuisine as it is, freely in a small-plate style.
Furthermore, we propose a new way to enjoy Chinese food through pairings with drinks, starting with rosé wine.
“Not a half-baked imitation, but a serious neo-Chinese that you'll want to come back to again and again.” That is Senron.
■ Specialty Dishes — The Three Pillars that “Set Authenticity Free”
■ Prepared over 2 days, steamed for 5 hours. Revival Edition Palace Dongpo Pork
(Image caption: An emotional experience of authentic Chinese cuisine in a NEO style)
— A Symbol of NEO-CHINESE
A dish that symbolizes Senron is the Palace Dongpo Pork, made with skin-on pork belly.
We offer this traditional dish, often served in high-end Chinese restaurants in places like Ginza, in a way that can be enjoyed more freely.
After a full 2 days of preparation and then steaming for about 5 hours, it becomes so tender it can be broken apart with chopsticks.
The gelatin from the skin and the umami of the fat melt together, creating a rich yet elegant sweetness.
This is a symbolic dish of Senron, condensing the technique and effort of authentic Chinese cuisine.
■ Made from the skin. Homemade Hand-wrapped Dumplings...