AnyReach Launches e-Gift Service 'AnyGift' on Tully's Coffee Official Online Store

AnyReach Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Kosuke Nakajima; hereinafter 'AnyReach') has launched its e-gift service 'AnyGift (Eni-Gift)' on the 'Tully's Coffee Official Online Store' operated by Tully's Coffee Japan Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Shuji Uchiyama; hereinafter 'Tully's').

'AnyGift' is a service that enables integration of an 'e-gift function' into e-commerce websites, allowing users to send gifts via LINE or email without knowing the recipient's address.

With the introduction of 'AnyGift,' target products on the 'Tully's Coffee Official Online Store' can now be sent as e-gifts.

Background of Implementation

The 'Tully's Coffee Official Online Store' has been exploring the introduction of an e-gift function that allows gifting without requiring an address, aiming to meet diverse gifting demands and expand awareness of the Tully's brand to a broader audience.

For Tully's Coffee, which positions its online store as a platform for brand communication, traditional delivery-based gifting has posed challenges in meeting casual gifting needs for recipients whose addresses are unknown.

Purpose of Introducing 'AnyGift'

The 'Tully's Coffee Official Online Store' decided to introduce 'AnyGift' to incorporate social gifting that can be easily shared via social media, aiming to increase brand awareness among people previously unfamiliar with Tully's and to encourage visits to physical stores.

By using online gifting as an entry point and linking it with stores nationwide, Tully's aims to promote initiatives that deliver the taste and craftsmanship of its products to more customers.

Comment from Tully's Coffee Japan Co., Ltd.

In an era where social gifting is becoming commonplace, we find it appealing that the ease of gifting without requiring an address can support gifting experiences not only during events like Mother's Day and Christmas but also in various everyday situations.

We hope that through this service, Tully's products will feel more accessible, encouraging even customers who have never visited a Tully's store before to visit one nearby. We would be delighted if more customers could experience the taste and dedication behind Tully's products.

About the e-Gift Service 'AnyGift'

'AnyGift (Eni-Gift)' is a service that allows businesses to integrate an 'e-gift function' into their own e-commerce websites, enabling gift-giving via LINE or email without knowing the recipient's address.

By increasing gift purchases and repeat gift customers on their own e-commerce sites, businesses can boost sales and turn both customers and gift recipients into loyal fans.

AnyGift: https://anygift.jp/

What is e-Gift/Social Gift: https://anygift.jp/egift/

Company Overview: Tully's Coffee Japan Co., Ltd.

Company Name: Tully's Coffee Japan Co., Ltd. President and CEO: Shuji Uchiyama

Business: The Japanese operation of 'Tully's Coffee,' a specialty coffee shop originating from Seattle, USA. Guided by the philosophy of becoming a 'community café rooted in local society,' the company provides handcrafted, authentic coffee and a relaxing space, one cup at a time.

Company Website: https://www.tullys.co.jp/company/

Tully's Official Online Store: https://shop.itoen.jp/tullyscoffee/index.html

Company Overview: AnyReach Co., Ltd.

Company Name: AnyReach Co., Ltd.

URL: https://anyreach.co.jp/

Representative: Representative Director Kosuke Nakajima

Business: Development and operation of 'AnyGift' (e-gift integration), 'AnyGift Wedding' (card-style wedding gifts with 5,000 product options), and 'AnyCampaign' (digital gift solutions for corporate campaigns)

Inquiries regarding this matter: pr@anyreach.co.jp