AnyReach Provides e-Gift Service 'AnyGift' for Kanefuku's Official Online Shop

AnyReach Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Kosuke Nakajima; hereinafter 'AnyReach') has begun providing its e-gift service 'AnyGift' for the 'Kanefuku Official Online Shop' operated by Kanefuku Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture; President and Representative Director: Masaya Takeuchi; hereinafter 'Kanefuku').

'AnyGift' is a service that allows e-commerce sites to incorporate an 'e-gift function' that enables gifts to be sent via LINE or email without knowing the recipient's address.

With the provision of 'AnyGift,' products including mentaiko can now be sent as e-gifts through the 'Kanefuku Official Online Shop.'

Background of Implementation

Kanefuku's mentaiko has been used by many customers, not only for personal purchases but also widely as gifts for important people, such as for Ochugen (mid-year gifts) and Oseibo (year-end gifts).

On the other hand, due to recent lifestyle changes, while traditional formal gifts are decreasing, the demand for seasonal gifts like Mother's Day and Father's Day, as well as casual anniversary gifts like birthdays, is increasing.

Amidst this, issues unique to the e-commerce and digital age have arisen, such as voices, especially from younger generations, saying 'I want to give a gift, but I hesitate to ask for the recipient's address,' and problems of returns due to long-term absence because the recipient's home schedule is unknown.

Against this backdrop, a new gifting experience was needed to deliver 'the taste of Kanefuku' more casually and reliably.

Objectives of Introducing 'AnyGift'

Kanefuku particularly expected the following three points, leading to the start of this provision:

1. Convenience to deliver at the 'moment you want to give' without knowing the address

Gifts can be sent via LINE or email, eliminating the hassle of asking for an address and making it possible to casually give mentaiko to friends on social media.

Since the recipient enters their own address and desired delivery date and time, it prevents redelivery and ensures reliable receipt.

2. Achieving both speedy and flexible system integration and brand experience

It can be introduced with a single line of tag, enabling smooth integration with the company's core system and flexible design.

3. Peace of mind in operations and a robust support system

Peace of mind from a proven track record of many implementations, and very attentive support and response during introduction.

AnyReach will continue to solve gift-related challenges faced by e-commerce businesses and strive to improve the gifting experience so that both givers and receivers can truly enjoy it.

Features of Kanefuku × AnyGift e-Gifts

Kanefuku products can be gifted via LINE or email without knowing the recipient's address.

Whether it's a gift for someone who always helps you, a birthday, anniversary, or surprise for a loved one, you can easily gift products from the 'Kanefuku Official Online Shop' without knowing the recipient's address. The URL is issued immediately after ordering, so you can send it right away.

A message card with the giver's name and message can be included with the gift purchase.

By sending a message along with your name, you can easily convey your feelings and gratitude.

The product is delivered simply by entering the address from the e-gift URL.

No membership registration is required to receive the gift. There is no concern that the registered address will be shared with the giver.

How to Send / Receive an e-Gift

How to Send

1) Select 'Send e-gift via LINE or email' on the product page to use the e-gift function.

2) Choose a digital message card and enter your message. You can also preview it.

3) Once the purchase is complete, a URL for receiving the e-gift is issued. You can send the e-gift by sharing the URL via LINE, other social media, or email.

How to Receive

1) Open the received URL to see the receiving screen. Select 'Receive e-gift' and proceed to enter the delivery information.

2) Enter the delivery information. *The entered information will not be shared with the giver.

3) The e-gift product will be delivered to the entered address.

Introduction of Main Products Available as e-Gifts

[Uncolored] Futoppara Karashi Mentaiko 700g

Large, plump mentaiko that is Kanefuku's pride, with each grain standing out.

With its excellent volume and satisfying texture, it is ideal as a gift for families or for special anniversaries.

Price: ¥6,300 (tax included)

Product page: https://www.kanefuku.co.jp/ec/goods/detail/?id=22&act=Goods&mode=List&sid=3

[Uncolored] Barrel Karashi Mentaiko 340g

Elegant mentaiko in a barrel, suitable for gifts.

As a standard gift item, it is perfect for seasonal greetings, celebration returns, or casual gifts to express gratitude.

Price: ¥5,200 (tax included)

Product page: https://www.kanefuku.co.jp/ec/goods/detail/?id=199

About the e-Gift Service 'AnyGift'

'AnyGift' is a service that allows you to incorporate and introduce an 'e-gift function' into your own e-commerce site, enabling gifts to be sent via LINE or email without knowing the recipient's address.

By increasing gift purchases and repeat gift buyers on your own e-commerce site, it is possible to boost sales and turn customers and gift recipients into fans.

AnyGift: https://anygift.jp/

What is e-Gift/Social Gift: https://anygift.jp/egift/

Company Profile: Kanefuku Co., Ltd.

Company Name: Kanefuku Co., Ltd.

President and Representative Director: Masaya Takeuchi

Business: Karashi mentaiko, cod roe, delicacies, and other processed foods

Company Website: https://www.kanefuku.co.jp/

Kanefuku Official Online Shop: https://www.kanefuku.co.jp/ec/

Company Profile: AnyReach Inc.

Company Name: AnyReach Inc.

URL: https://anyreach.co.jp/

Representative: Representative Director Kosuke Nakajima

Business: Development and operation of 'AnyGift' for introducing e-gift functions, 'AnyGift Wedding' for card-type gifts from 5,000 products, and 'AnyCampaign' for corporate campaign digital gifts.

Contact for this matter: pr@anyreach.co.jp