Approximately 1 in 3 People in Their 40s and 50s Are Open to Using E-gifts; Demand Extends Beyond Casual Giving
AnyReach conducted a survey on e-gift usage among 1,003 individuals in their 40s and 50s. Approximately 36% expressed willingness to use them, citing ease of operation and thoughtfulness as drivers for growing demand in birthday and daily gratitude gifts.
📋 Article Processing Timeline
- 📰 Published: May 19, 2026 at 19:00
- 🔍 Collected: May 19, 2026 at 10:31
- 🤖 AI Analyzed: May 20, 2026 at 04:56 (18h 25m after Collected)
AnyReach (Headquarters: Minato-ku, Tokyo; CEO: Konosuke Nakajima), a provider of the e-gift integration service 'AnyGift' (https://anygift.jp/), conducted a survey titled 'Usage Status and Awareness of E-gifts among People in Their 40s and 50s.'
'E-gifts' allow users to send gifts via URLs in LINE or emails without knowing the recipient's address. While traditionally viewed as casual gifts for the younger demographic, they are becoming an accessible option for broader generations due to changing lifestyles and communication patterns.
Key findings include:
- 36.2% of respondents in their 40s and 50s have 'given' or 'want to give' an e-gift.
- The most cited reason for choosing e-gifts is convenience (55.1%), followed by the ability to accommodate recipient preferences (41.1%) and no need for an address (39.1%).
- Birthdays are the most popular occasion (62.8%), followed by daily gratitude (44.1%), indicating demand for everyday use.
- For business-related gift-giving, 63.6% expressed willingness or conditional willingness to use e-gifts.
Nearly one in three respondents shows interest, confirming steady penetration among the middle-aged generation. The survey also highlighted a preference for 'food and sweets' from givers, while receivers valued 'vouchers or gift cards' the most.
'E-gifts' allow users to send gifts via URLs in LINE or emails without knowing the recipient's address. While traditionally viewed as casual gifts for the younger demographic, they are becoming an accessible option for broader generations due to changing lifestyles and communication patterns.
Key findings include:
- 36.2% of respondents in their 40s and 50s have 'given' or 'want to give' an e-gift.
- The most cited reason for choosing e-gifts is convenience (55.1%), followed by the ability to accommodate recipient preferences (41.1%) and no need for an address (39.1%).
- Birthdays are the most popular occasion (62.8%), followed by daily gratitude (44.1%), indicating demand for everyday use.
- For business-related gift-giving, 63.6% expressed willingness or conditional willingness to use e-gifts.
Nearly one in three respondents shows interest, confirming steady penetration among the middle-aged generation. The survey also highlighted a preference for 'food and sweets' from givers, while receivers valued 'vouchers or gift cards' the most.
FAQ
What are the most common occasions for e-gifts?
Birthdays are the most frequent, followed by daily expressions of gratitude and anniversary celebrations.
What is AnyGift?
It is a service provided by AnyReach that allows businesses to easily integrate e-gift functions into their websites.
Why do middle-aged people use e-gifts?
Reasons include the ease of operation and the convenience of sending gifts without needing the recipient's address.