Yamanakaya Official Online Shop Introduces e-Gift Service 'AnyGift'

AnyReach Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Konosuke Nakajima) has begun providing e-gifts (in-store tickets) that can be exchanged for products at "Yamanakaya" stores, operated by KY Corporation (Headquarters: Kitakami City, Iwate Prefecture; Representative Director: Yuki Yamanaka). This initiative enables recipients to redeem tickets, purchased and sent online, for target products and services by presenting them at Yamanakaya stores. The introduction of this e-gift service addresses the need for convenient gifting options, such as "easily sending gifts to those who have helped me" or "materializing the desire to treat someone to a meal," which traditional gift methods could not fully satisfy. By offering e-gifts that can be purchased and sent online and redeemed in-store, Yamanakaya aims to provide the dining experience itself as a gift. Key features include: gifting without knowing the recipient's address via LINE or email, attaching a message card with the sender's name, and recipients receiving products by simply entering their address via the e-gift URL (no membership registration required, address not shared with sender). Available e-gift values are 500 yen, 1,000 yen, 3,000 yen, 5,000 yen, and 10,000 yen. Yamanakaya's business includes restaurant management, hotel management, food manufacturing and sales, and music schools. AnyGift is a service that allows e-gift functionality to be integrated into a company's own e-commerce site, aiming to increase sales and convert customers and gift recipients into fans. AnyReach Inc. also develops and operates "AnyGift Wedding" (card-type wedding favors) and "AnyCampaign" (digital gifts for corporate campaigns).