Tohoshinki, Celebrating 21 Years Since Their Japan Debut, Appointed as Brand Ambassadors for Korean Fragrance Brand 'Le Fairy'

Tohoshinki has been appointed as the Japan brand ambassador for the Korean fragrance brand 'Le Fairy,' for which AnyMind Group acts as the sole Japanese distributor. Activities begin on June 1, 2026.
businessNQ 54/100出典:PR Times

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  • 📰 Published: June 1, 2026 at 23:00
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AnyMind Group Inc. is pleased to announce that Tohoshinki has been appointed as the Japan brand ambassador for the popular Korean fragrance brand 'Le Fairy.' Tohoshinki will officially begin their role as ambassadors on June 1, 2026. Celebrating their 21st anniversary since their Japan debut, Tohoshinki successfully held their third Nissan Stadium concert in April 2026, a record-breaking achievement for an international artist. Le Fairy, which is expanding its presence in Japan, chose Tohoshinki to embody their desire to be 'loved for a long time.' Information will be released sequentially via the official online store and social media channels. To commemorate the appointment, a special smartphone wallpaper featuring newly taken photos will be gifted. Le Fairy was born in Garosu-gil, Seoul, and features sophisticated scents designed by perfumer KIM HYUNSUB. The product lineup includes pillow mists, perfume balms, and diffusers designed to create high-quality spaces.

FAQ

Is Le Fairy available in Taiwan?

This announcement focuses on the Japanese market, but given AnyMind Group's presence in Asia, regional expansion may be possible.