AnyMind Group Launches AI-Powered Video Generation Solution 'AnyAI Video' for Social Commerce

AnyMind Group Co., Ltd. (Reading: Enīmaindo Gurūpu, CEO: Kōsuke Tōgo, hereinafter "the Company") announces the launch of its AI-powered video generation solution, "AnyAI Video."

AnyAI Video is a solution that leverages the Company's AI and data utilization platform "AnyAI" to support the planning and generation of video content based on market data and consumer insights. By optimizing the video creation process using historical data through AI agents, it enables the efficient production of high-quality and diverse video content.

Beyond simple video generation, the solution integrates with social commerce initiatives such as live commerce and influencer marketing, enhancing brands' content and AI utilization to drive more effective marketing outcomes.

## Background

In recent years, the convergence of social media, creator content, live commerce, and e-commerce has intensified. Companies are now required to continuously deploy diverse video content across all customer journey stages—from awareness to consideration and purchase.

At the same time, while AI-generated content is becoming more widespread, merely producing large volumes of content is insufficient to maintain brand consistency and content quality.

The Company positions AI-generated content not as a replacement for creators, but as a complementary tool. By combining creators' strengths in building empathy and trust with AI's efficiency in generating product explanations and comparison content, the Company aims to deliver a seamless customer experience from awareness to purchase.

## Key Features of "AnyAI Video"

- Video Planning and Generation Based on Market Data and Consumer Insights

The solution supports end-to-end video creation—from planning to production—based on market data and consumer insights, helping to promote product understanding and consideration. It enables efficient generation of content such as product introductions, comparisons and reviews, usage tutorials, and FAQs that support purchase decisions.

- Mass Production of High-Quality Videos via AI Agents Using Historical Data

AI agents automate and optimize the video generation process based on past performance and delivery data, producing high-quality video content at scale. This allows consistent, large-volume content creation across campaigns, products, sales channels, and markets, enhancing marketing scalability and productivity.

- Maximizing Marketing Impact Through Integration with Social Commerce Platforms

AnyAI Video integrates with AnyMind Group's social commerce ecosystem, including "AnyLive" (an AI-powered live commerce platform), "AnyTag" (an influencer marketing platform), and "MISM" (a vertical video-focused creative production platform). By combining AI-generated content with creator content, the solution supports the entire customer journey—from awareness and consideration to purchase and logistics—maximizing marketing performance for brands.

## Early Adoption Case: Results from Korean Beauty Brand "Boncept" in Vietnam

The solution was introduced for the Vietnam expansion of Boncept, a Korean skincare and beauty brand. The brand has implemented a social commerce strategy combining creator content with AI-generated videos to connect awareness to purchase.

As a result, a single high-performing AI-generated video contributed approximately 10% of the brand's total e-commerce GMV (Gross Merchandise Value) in Vietnam for that month. Additionally, AI-generated content complemented creator content and strengthened customer touchpoints from awareness to purchase.

## Comment from Kanae Kubo, Managing Director, AnyMind Group Global E-Commerce

"By combining 'AnyLive' and 'AnyAI Video,' we believe brands can maximize their content and AI utilization across multiple customer touchpoints. Integrating AI-generated short videos for social and e-commerce platforms, real-time AI-powered live streaming for engagement and conversion, and influencer marketing for storytelling and trust-building enables brands to build a consistent content strategy from awareness to purchase—delivering stronger marketing outcomes. Through these initiatives, we aim to support brands in achieving more effective marketing results."

## Data & AI Utilization Platform "AnyAI"

AnyAI is a customizable AI solution that combines AnyMind Group's accumulated business insights and data with each client's proprietary data. Leveraging cutting-edge technologies such as LLMs and generative AI, it offers a range of functions including data aggregation, visualization, insight extraction, and image/video generation. AnyAI supports businesses in enhancing efficiency and sophistication across various operational and marketing scenarios, driving AI-powered business growth.

URL: https://anyai.jp/

## About AnyMind Group

Founded in Singapore in 2016, AnyMind Group is a technology company with a presence in 15 countries and regions across Asia. Starting with social media marketing and social commerce, the company provides integrated data and operations through its BPaaS (Business Process as a Service) model, spanning e-commerce to offline distribution, supporting brand growth. Listed on the Tokyo Growth Market (Stock Code: 5027).
URL: https://anymindgroup.com/