AnyMind Group Launches “AnyAI OMO,” an OMO Platform Where AI Agents Analyze the Impact of Online Campaigns on In-Store Sales

AnyMind Group Inc. announced the launch of “AnyAI OMO,” an OMO platform for brand companies. Built on the company’s AI platform “AnyAI,” the service uses AI Agents to autonomously analyze how online initiatives affect physical store sales, then suggest and support the execution of next actions. AnyAI OMO integrates and analyzes campaign data from TikTok and other social media platforms, digital advertising, offline promotions, and actual sales data from major retail chains. It visualizes the spillover effect of each initiative on in-store purchasing behavior. Beyond visualization, the platform is designed as an AI-native growth support system in which AI Agents autonomously recommend and execute next steps. By combining the wholesale network of group company Sun Smile, AnyMind will provide end-to-end support from marketing evaluation to in-store improvements and sales channel expansion. The launch addresses a persistent challenge in marketing: while TikTok and other social platforms have become major channels, measuring the impact of TV, digital advertising, in-store promotions, and other initiatives across channels remains difficult. In particular, the spillover effect of online campaigns on physical store sales has been hard to capture because online and offline data are fragmented. Even when data is available, deciding how to apply the insights to future promotions or store improvements has often depended on individual experience and intuition. Key features include autonomous next-action recommendations by AI Agents; integrated OMO data analysis using marketing mix modeling across social, digital advertising, offline promotions, and retail sales data; real-time visualization of sales by product, store, shelf, and channel, along with buyer attributes; AI-based recommendations for channel and investment allocation to maximize spillover effects; automatic generation of OMO reports for retail proposals; BPaaS-based growth support combining AI, human expertise, and distribution; and a data-driven retail ecosystem connecting manufacturers, retailers, and customers. AnyMind plans to expand the platform beyond beauty into broader consumer goods categories such as daily necessities. By further enhancing its AI Agents, the company aims to build a next-generation AI retail infrastructure that can autonomously support advertising budget allocation, inventory replenishment proposals, and promotional planning. As an early implementation case, the U.S. skincare brand Advanced Clinicals is using the platform in Japan. The brand had difficulty understanding which regions and stores were seeing sales impact from online initiatives, including social media promotions. With AnyAI OMO, the brand compared TikTok view trends, shipment volumes through e-commerce channels, and wholesale delivery records to physical stores over time. The analysis confirmed that online buzz generated named purchases in stores and contributed to physical retail sales, with total sales across target stores increasing by approximately 1.5 times month over month. AI Agents also automatically detect spillover effects and propose actions: when social media buzz is detected, the AI immediately analyzes stores with growing sales and generates recommendations for inventory securing and shelf expansion. AnyMind Group CEO Kosuke Sogo commented that the inability to see the offline spillover effect of marketing initiatives is a fundamental issue in OMO-era marketing. However, the deeper issue the company wants to solve is what comes after visibility: not knowing the next action even when the data is available. AnyAI OMO is an AI-native platform that goes beyond visualization and steps into execution, helping manufacturers truly integrate online and offline marketing strategies. AnyAI is a customizable AI solution that combines AnyMind Group’s accumulated business knowledge and data with each company’s proprietary data. Using technologies such as LLMs and generative AI, it provides functions including data aggregation, visualization, insight generation, and image/video generation. Founded in Singapore in 2016, AnyMind Group is a technology company with offices in 15 countries and regions, mainly across Asia. Through a BPaaS model spanning e-commerce and offline distribution, it provides integrated data and operations to support brand growth.