Miyakawa Taisei-produced brand "Etrarium" partners with "Hotel Vintage Meguro Fudomae" to launch a limited-edition collaboration room
AnyMind Group announced that "Etrarium," a D2C apparel brand produced by Miyakawa Taisei, has partnered with "Hotel Vintage Meguro Fudomae" to offer a limited-edition collaboration room for approximately one month starting June 18, 2026. The special accommodation plan allows guests to experience the brand's world, and an in-person event with Miyakawa Taisei will also be held.
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- 📰 Published: May 8, 2026 at 18:00
- 🔍 Collected: May 8, 2026 at 09:31
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AnyMind Group Inc. (Headquarters: Tokyo, CEO: Kosuke Sogo, hereinafter "the Company") announced that "Etrarium," a D2C apparel brand produced by artist Taisei Miyakawa, will partner with the antique boutique hotel "Hotel Vintage Meguro Fudomae" to launch a limited-edition collaboration room where guests can experience the brand's world. The room will be available for approximately one month starting Thursday, June 18, 2026.
This collaboration is a special project where guests can experience the world of Etrarium in a single, limited hotel room. Going beyond the boundaries of an apparel brand, the accommodation space itself becomes a place for brand experience, conveying the brand's appeal throughout the stay. Lottery sales for the special, limited-edition hotel plan will begin on Friday, May 8, 2026, at 7 PM.
■ Background
Etrarium's concept is "May clothes be the beginning of happiness and smiles." While it has primarily focused on apparel, the brand is now expanding its expression to encompass the entire lifestyle, including food and space, with the desire to be closer to daily life and allow people to feel the brand.
This collaboration was realized because of the deep resonance between Etrarium's cherished storytelling and Hotel Vintage Meguro Fudomae's concept of "relaxing the rhythm of daily life and soothing the mind and time." By combining the antique charm of Hotel Vintage's space with Miyakawa Taisei's sensibility and the world of Etrarium, guests can enjoy a special stay experience that allows them to step away from daily life and find mental space.
■ About the Special Accommodation Plan
The standard room (40 sqm) will be specially coordinated as a limited-edition Etrarium room. Special in-room content that can only be experienced there will be provided.
* The art exhibition and special interior within the guest room will be kept private until the stay, exclusively for guests.
【Plan Highlights and Benefits】
Unique Art Space
Unpublished art drawn by Miyakawa Taisei specifically for this room will be specially displayed.
Amenities to Take Home Travel Memories
A limited amenity set, including an original keychain and message card, allowing guests to take the world of Etrarium into their daily lives, will be provided (one set per guest).
Special Video Experience and City Walk
Guests can enjoy a special public video supervised by Miyakawa Taisei in the room, and an original local walking map will be provided, creating a special experience from the hotel stay to exploring the surrounding town.
Stay Period: Thursday, June 18, 2026 - Sunday, July 19, 2026
Price: 1 room Monday - Thursday 56,650 yen (tax included) Friday - Sunday 59,400 yen (tax included)
Lottery Sale Schedule:
Application Period: 1st Lottery May 8 (Fri) - 10 (Sun)
2nd Lottery May 18 (Mon) - 20 (Wed)
Free release for remaining dates: May 25 (Mon) onwards
Winner Announcement: 1st Lottery May 15 (Fri)
2nd Lottery May 22 (Fri)
Application Method: Please check the Etrarium online site.
https://etrarium.com/
* The provision and sale of this accommodation plan are handled by Hotel Vintage Meguro Fudomae, and the Company is responsible for planning, production, and promotion.
* Intellectual property rights for art works, videos, and content used in connection with this project belong to their respective rights holders, and display, photography, and public relations use are carried out within the scope of prior necessary permissions.
■ About Miyakawa Taisei In-store Event
To commemorate this collaboration, an event where producer Miyakawa Taisei himself will visit has been decided.
In a dedicated room prepared for this event, separate from the special guest room, a limited event will be held where participants can meet Miyakawa Taisei.
Event Dates:
Friday, June 19, 2026, Saturday, June 20, Sunday, June 21, Friday, June 26, Saturday, June 27, Sunday, June 28
Event Time:
12:00 - 16:00 each day
Location:
Special room within Hotel Vintage Meguro Fudomae
Participation Method and Ticket Sales:
Please check the Etrarium online site.
https://etrarium.com/
* This event is organized and operated by Hotel Vintage, and the Company is involved in a planning cooperation capacity. Responsibility for safety management and operation of the event rests with the organizer.
■ Comment from Miyakawa Taisei
Etrarium is a brand that started with my paintings and has the concept of "a world view to wear."
In this collaboration, that world view will be...
This collaboration is a special project where guests can experience the world of Etrarium in a single, limited hotel room. Going beyond the boundaries of an apparel brand, the accommodation space itself becomes a place for brand experience, conveying the brand's appeal throughout the stay. Lottery sales for the special, limited-edition hotel plan will begin on Friday, May 8, 2026, at 7 PM.
■ Background
Etrarium's concept is "May clothes be the beginning of happiness and smiles." While it has primarily focused on apparel, the brand is now expanding its expression to encompass the entire lifestyle, including food and space, with the desire to be closer to daily life and allow people to feel the brand.
This collaboration was realized because of the deep resonance between Etrarium's cherished storytelling and Hotel Vintage Meguro Fudomae's concept of "relaxing the rhythm of daily life and soothing the mind and time." By combining the antique charm of Hotel Vintage's space with Miyakawa Taisei's sensibility and the world of Etrarium, guests can enjoy a special stay experience that allows them to step away from daily life and find mental space.
■ About the Special Accommodation Plan
The standard room (40 sqm) will be specially coordinated as a limited-edition Etrarium room. Special in-room content that can only be experienced there will be provided.
* The art exhibition and special interior within the guest room will be kept private until the stay, exclusively for guests.
【Plan Highlights and Benefits】
Unique Art Space
Unpublished art drawn by Miyakawa Taisei specifically for this room will be specially displayed.
Amenities to Take Home Travel Memories
A limited amenity set, including an original keychain and message card, allowing guests to take the world of Etrarium into their daily lives, will be provided (one set per guest).
Special Video Experience and City Walk
Guests can enjoy a special public video supervised by Miyakawa Taisei in the room, and an original local walking map will be provided, creating a special experience from the hotel stay to exploring the surrounding town.
Stay Period: Thursday, June 18, 2026 - Sunday, July 19, 2026
Price: 1 room Monday - Thursday 56,650 yen (tax included) Friday - Sunday 59,400 yen (tax included)
Lottery Sale Schedule:
Application Period: 1st Lottery May 8 (Fri) - 10 (Sun)
2nd Lottery May 18 (Mon) - 20 (Wed)
Free release for remaining dates: May 25 (Mon) onwards
Winner Announcement: 1st Lottery May 15 (Fri)
2nd Lottery May 22 (Fri)
Application Method: Please check the Etrarium online site.
https://etrarium.com/
* The provision and sale of this accommodation plan are handled by Hotel Vintage Meguro Fudomae, and the Company is responsible for planning, production, and promotion.
* Intellectual property rights for art works, videos, and content used in connection with this project belong to their respective rights holders, and display, photography, and public relations use are carried out within the scope of prior necessary permissions.
■ About Miyakawa Taisei In-store Event
To commemorate this collaboration, an event where producer Miyakawa Taisei himself will visit has been decided.
In a dedicated room prepared for this event, separate from the special guest room, a limited event will be held where participants can meet Miyakawa Taisei.
Event Dates:
Friday, June 19, 2026, Saturday, June 20, Sunday, June 21, Friday, June 26, Saturday, June 27, Sunday, June 28
Event Time:
12:00 - 16:00 each day
Location:
Special room within Hotel Vintage Meguro Fudomae
Participation Method and Ticket Sales:
Please check the Etrarium online site.
https://etrarium.com/
* This event is organized and operated by Hotel Vintage, and the Company is involved in a planning cooperation capacity. Responsibility for safety management and operation of the event rests with the organizer.
■ Comment from Miyakawa Taisei
Etrarium is a brand that started with my paintings and has the concept of "a world view to wear."
In this collaboration, that world view will be...