AnyMind Group Wins Two Gold Awards at "Martech Innovation Awards 2026" in Thailand
AnyMind Group won two Gold awards at Thailand's "Martech Innovation Awards 2026" for innovative AI campaigns with VISA and Google Gemini.
📋 Article Processing Timeline
- 📰 Published: April 6, 2026 at 18:00
- 🔍 Collected: April 6, 2026 at 09:01
- 🤖 AI Analyzed: April 21, 2026 at 04:14 (355h 13m after Collected)
AnyMind Group Inc. (Representative Director and CEO: Kosuke Sogo; hereinafter "the Company") has won Gold in two categories at the "Martech Innovation Awards 2026" held in Bangkok, Thailand. This award highly recognizes that the campaigns conducted with VISA and Google Gemini, utilizing the marketing technology and AI provided by our company, brought concrete business results.
Going forward, we will continue to drive digital utilization in the marketing and e-commerce domains in Thailand and across Asia. Through the provision of solutions combining the latest technology and AI, we will accelerate our contribution to the promotion of corporate DX (Digital Transformation) and business growth.
■ About Martech Innovation Awards 2026
The "Martech Innovation Awards 2026" is the official award of "Martech Expo 2026," one of the largest marketing technology exhibitions in Thailand. This award recognizes visionary organizations and solutions that have contributed to the evolution of marketing technology (Martech) and positively impacted the business scene in Thailand by integrating AI.
■ Details of Winning Campaigns
VISA: "Go Wherever Your Heart Beeps" Campaign
Implemented in collaboration with the advertising agency Publicis Media Thailand. By utilizing our mobile advertising platform "POKKT" and integrating AI into data analysis and strategy formulation, we deployed precise marketing.
Measures Taken
Based on precise AI analysis, we implemented sophisticated targeting tailored to timing, channels, and user interests. By combining interactive advertising methods, we provided a personalized experience.
Results
The data-driven strategy significantly improved reach accuracy for the target demographic, achieving both expanded brand awareness and optimized sales efficiency.
Google Gemini: "12.12 Nano Banana: Add to Cart. Express Your Art" Campaign
This is a case where the Google Gemini store was opened for the first time on the e-commerce platform "Lazada." Utilizing the latest generative AI, we transformed the e-commerce space from a mere place of purchase to a "place of creativity."
Measures Taken
Under the concept of "Add to cart. Express your art," we deployed a special gallery introducing prompts (instructions) for Gemini's image generation feature "Nano Banana." We created a new e-commerce experience where anyone can challenge themselves to create AI art in their own unique way.
Results
Promotion of AI utilization through a 3-month free trial of "Google AI" aimed at the younger generation. The construction of a new engagement model combining AI and e-commerce with the "12.12" (*1) campaign implemented on Lazada.
Going forward, we will continue to drive digital utilization in the marketing and e-commerce domains in Thailand and across Asia. Through the provision of solutions combining the latest technology and AI, we will accelerate our contribution to the promotion of corporate DX (Digital Transformation) and business growth.
■ About Martech Innovation Awards 2026
The "Martech Innovation Awards 2026" is the official award of "Martech Expo 2026," one of the largest marketing technology exhibitions in Thailand. This award recognizes visionary organizations and solutions that have contributed to the evolution of marketing technology (Martech) and positively impacted the business scene in Thailand by integrating AI.
■ Details of Winning Campaigns
VISA: "Go Wherever Your Heart Beeps" Campaign
Implemented in collaboration with the advertising agency Publicis Media Thailand. By utilizing our mobile advertising platform "POKKT" and integrating AI into data analysis and strategy formulation, we deployed precise marketing.
Measures Taken
Based on precise AI analysis, we implemented sophisticated targeting tailored to timing, channels, and user interests. By combining interactive advertising methods, we provided a personalized experience.
Results
The data-driven strategy significantly improved reach accuracy for the target demographic, achieving both expanded brand awareness and optimized sales efficiency.
Google Gemini: "12.12 Nano Banana: Add to Cart. Express Your Art" Campaign
This is a case where the Google Gemini store was opened for the first time on the e-commerce platform "Lazada." Utilizing the latest generative AI, we transformed the e-commerce space from a mere place of purchase to a "place of creativity."
Measures Taken
Under the concept of "Add to cart. Express your art," we deployed a special gallery introducing prompts (instructions) for Gemini's image generation feature "Nano Banana." We created a new e-commerce experience where anyone can challenge themselves to create AI art in their own unique way.
Results
Promotion of AI utilization through a 3-month free trial of "Google AI" aimed at the younger generation. The construction of a new engagement model combining AI and e-commerce with the "12.12" (*1) campaign implemented on Lazada.