AnyMind Group Launches 'AnyDigital Max for Apps', an AI Marketing Platform for App Publishers

AnyMind Group Inc. (CEO: Kosuke Sogo; hereinafter 'the Company') has launched 'AnyDigital Max for Apps', an AI marketing platform for app publishers based on the digital marketing platform 'AnyDigital'. By comprehensively analyzing and utilizing via AI the ad delivery and marketing data accumulated by the Company and its group company FourM Inc. (CEO: Kazuma Watamoto; hereinafter 'FourM') through marketing support for app publishers and advertisers, along with vertical video creative production and performance data held by fellow group company MISM Inc. (CEO: Chiori Habe; hereinafter 'MISM'), we support the maximization of LTV (Lifetime Value) going beyond just the optimization of CPI (Cost Per Install). **## Background** In the digital advertising market, as media algorithms become more sophisticated and targeting becomes automated, it is increasingly difficult to generate advertising results simply by selecting media. Furthermore, with stricter IDFA (Identifier for Advertisers) regulations changing the precision of conventional targeting methods, the importance of creatives as a factor influencing advertising outcomes is rising. On the other hand, in many field operations, evaluation still centers around CPI, and post-install data such as retention rates, monetization rates, and ROAS (Return On Ad Spend) are often not fully utilized in creative production or ad delivery. To solve these issues, systems and solutions that identify effective creatives and delivery designs from the perspective of LTV maximization, and rapidly repeat verification and improvement, have become indispensable. **## Overview of AnyDigital Max for Apps** AnyDigital Max for Apps is an AI marketing platform for app publishers that provides creative production, improvement, and ad delivery leading to results via a BPaaS (Business Process as a Service) model, by transversally analyzing data such as creatives, ad delivery, and in-app behavior using AI. In addition to creative data held by MISM, which operates a vertical video creative business, it utilizes data related to app usage, retention, and monetization for analysis. By doing so, it serves as an AI-driven marketing foundation with an eye toward LTV maximization and profitability improvement, rather than just CPI optimization, thereby supporting the sustainable growth of app businesses. **** **Creative Data** - Vertical video UGC materials, creative production (structure, appeal, models, etc.) performance data **Ad Delivery Data** - Transversal ad operational data from Google, TikTok, AppLovin, etc. **In-app Data** - Post-install event data such as retention rate, monetization rate, ROAS, etc. **** **Creative Intelligence**