AnyMind Group Begins Providing "AnyTag" to Pakistan's Digital Marketing Company Echoverse 360
AnyMind Group has launched its influencer marketing platform, AnyTag, for Echoverse 360, a digital marketing company in Pakistan. This partnership aims to foster a more transparent, data-driven creator economy in Pakistan by enabling data-based influencer selection, campaign management, and performance evaluation, thereby supporting brand growth.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 00:30
- 🔍 Collected: March 30, 2026 at 22:56
- 🤖 AI Analyzed: April 15, 2026 at 22:26 (383h 30m after Collected)
AnyMind Group Inc. (Read: AnyMind Group, CEO: Kosuke Sogo, hereinafter referred to as "our company") has begun providing its influencer marketing platform "AnyTag" to Echoverse 360 (Read: Echoverse 360, CEO and Co-founder Fahad Bashir, hereinafter referred to as "EV360"), a digital marketing company in Pakistan.
■ Background
Pakistan is seeing a rapid increase in consumer touchpoints through influencers and KOLs (Key Opinion Leaders) due to the rise in mobile users, particularly among the youth.
However, the local market faces challenges of a fragmented marketing environment, with standardized methods for "selecting optimal influencers" and "quantitatively evaluating campaigns" not yet fully established. EV360 aims to build a transparent, data-driven marketing environment by introducing AnyTag.
■ Expected Effects of Using AnyTag
Selection of Optimal Influencers: Identify and select influencers who are truly influential for the brand, based on insight data.
Real-time Campaign Management: Grasp campaign progress and follower reactions in real-time.
Advanced Analytics: Accurately measure and evaluate campaign performance using unified metrics.
Large-scale Operation System: Efficiently manage large-scale campaigns involving numerous creators on AnyTag.
■ Comment from Echoverse 360 CEO and Co-founder Fahad Bashir
"We are delighted to be able to introduce AnyMind Group's globally proven technology to Pakistan, our base of operations. With the introduction of AnyTag, we will transform the domestic creator economy into a more transparent, data-driven market. We will strive to enable both brands and creators to execute impactful campaigns based on solid data."
■ Comment from AnyMind Group CCO Otoihiko Kozutsumi
"AnyTag was developed to evolve influencer marketing from a mere trend into a reproducible means of brand growth based on data. With this implementation, we will build an environment where local brands can achieve solid results using global-standard data as their weapon."
■ About Echoverse 360
A marketing support company headquartered in Karachi (Clifton), Pakistan, providing comprehensive services including social media marketing, digital advertising, and campaigns utilizing the latest technology. Its strength lies in creating effective touchpoints between brands and consumers.
■ Influencer Marketing Platform "AnyTag"
AnyTag is a platform that supports corporate influencer marketing. It enables the selection and casting of optimal influencers using insight data and AI, and also provides real-time campaign reports and performance measurement functions after campaign execution. Furthermore, by linking with social media accounts, it can be used as a tool for managing corporate social media operations. As of the end of December 2025, it provides access to over 3.1 million influencers in over 45 countries and regions worldwide.
URL: https://anytag.jp/ja/
■ About AnyMind Group
AnyMind Group is a technology company founded in Singapore in 2016, with bases in 15 countries and regions, primarily in the Asian market. Starting from social marketing and social commerce, it supports the business growth of brand companies by providing integrated data and operations through a BPaaS (Business Process as a Service) model that spans from EC to offline distribution. Listed on the Tokyo Stock Exchange Growth (Securities Code: 5027).