ANYCOLOR Inc. (Headquarters: Minato-ku, Tokyo; CEO: Riku Tazumi; hereinafter "the Company"), which operates the VTuber/Virtual Liver group "NIJISANJI EN," announces that it is jointly developing and producing music for "BY THE BEAT" with Virgin Music, the Japanese music label of Universal Music LLC (Headquarters: Shibuya-ku, Tokyo; President and CEO: Naoshi Fujikura).
Started artist development for "BY THE BEAT" with the goal of a major debut in 2027! First original song released for distribution!
"BY THE BEAT" is a four-member unit consisting of Zeal Ginjoka, Freodore, Seible, and Kaelix Debonair, who belong to "NIJISANJI EN," a VTuber project that operates primarily in English. We have started artist development for "BY THE BEAT" with the goal of a major debut in 2027.
Today, Sunday, March 29, 2026, we released their first original song "Double Vision" for digital distribution. "Double Vision" refers to a state where an object appears blurred into two. The song was produced by likening the existence of "fans," who are indispensable to the members' activities, to "chromatic aberration" (color shift/distortion). It is an ambitious work that incorporates rap and vocal chops into a bouncing electro-house rhythm, completing a cool and captivating dance number where you can even feel the breaths of the four members.
The production team includes Lauren Kaori, who provides songs mainly for J-POP and K-POP such as INI and &TEAM; MONJOE, who is in charge of vocals and synthesizers for DATS and has recently produced artists, provided music, and handled commercial music for BE:FIRST and Number_i; and LOAR, an R&B artist and singer-songwriter who provides songs for Kento Nakajima, BE:FIRST, and others. The song was written as a brand-new track by this powerful trio.
Furthermore, from 8:00 PM today, a live stream to commemorate the release of "Double Vision" will be held on the "BY THE BEAT" official YouTube channel. In addition, the music video for "Double Vision" will be premiered after the stream ends.
▼ "BY THE BEAT" Official YouTube Channel
https://www.youtube.com/@by_the_beat/
▼ List of "Double Vision" Distribution Stores
https://BY-THE-BEAT.lnk.to/DoubleVisionPR
▼ "Double Vision" Music Video
https://www.youtube.com/watch?v=tGYLtyakmlM
Comments from "BY THE BEAT"
Zeal Ginjoka Hey there! I'm Zeal Ginjoka, BY THE BEAT's resident mixer of drinks and beats. I'm super excited to start this new journey with everyone! The four of us are working incredibly hard to bring fun songs to all of our wonderful HzBeats. Be sure to keep an eye on us, okay? There's a vibrant journey ahead!!
Hey! I'm Zeal Ginjoka, the bartender of BY THE BEAT. I'm very excited about this new challenge. We are working hard to deliver fun songs to our beloved fans, so please don't take your eyes off us from now on.
Freodore Hey everyone. I'm Freodore, designer of BY THE BEAT. Soon you'll be able to watch over us as we continue to hone our skills and make the most out of this new venture. We're committed to doing our best to release a lot of fashionable music, so I hope we can be under your care!
Hey everyone. I'm Freodore, the designer of BY THE BEAT. Please look forward to seeing us grow through this new opportunity. We are fully committed to delivering a lot of wonderful music, so please support us!
Seible Nyao! My name's Seible, promoter of BY THE BEAT! Let's paint the skies with song and dance, joy and laughter! Join us as we dive into late-night recordings, heartfelt sessions, and exciting rehearsals to bring song and smile to your lips. Will you be the melody to my music?
Nyao! I'm Seible, the promoter of BY THE BEAT! I will do my best to deliver songs, dances, smiles, and joy to everyone around the world! Late-night recordings, heartfelt sessions, and enthusiastic rehearsals. Won't you enjoy our days like these together with us?
Kaelix Debonair Ya—ho! Kaelix Debonair; charmed, I'm sure! I'm the bouncer of BY THE BEAT. I've always enjoyed singing live, but I'm excited (and nervous) to venture into recording for original music! I'm really thankful to share in this opportunity with my dear friends, so I'll do my best from here on out. Won't you sing along?
Yahoo! Nice to meet you! I'm Kaelix Debonair, the bouncer of BY THE BEAT! I've always sung on streams, but I was excited (and nervous) to record an original song! I'm truly happy to share this wonderful opportunity with my friends. I will continue to work hard seriously, so please enjoy it with us!
Starting with their first single "Double Vision," please look forward to the activities of "BY THE BEAT," who will be broadcasting to the world aiming for a major debut from Universal Music.
Artist Information and Profiles
Distribution Information
1st Digital Single "Double Vision"
Release Date: Sunday, March 29, 2026, 12:00 PM
List of Distribution Stores: https://BY-THE-BEAT.lnk.to/DoubleVisionPR
"BY THE BEAT" is a unit belonging to NIJISANJI EN, consisting of Zeal Ginjoka, Freodore, Seible, and Kaelix Debonair. They are active with the goal of making their music resonate worldwide.
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Official YouTube Channel: https://www.youtube.com/@by_the_beat
Official X: https://x.com/by_the_beat
Official TikTok: https://www.tiktok.com/@by_the_beat_official
Official Instagram: https://www.instagram.com/by_the_beat_official/
UNIVERSAL MUSIC Artist Page: https://www.universal-music.co.jp/by_the_beat/
Zeal Ginjoka
Birthday: July 27
Height: 183cm
A reliable bartender with a mysterious past, known for his skill in making the best drinks and beats.
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X: https://x.com/ZealGinjoka
YouTube: https://www.youtube.com/@ZealGinjoka
Freodore
Birthday: February 11
Height: 171cm
An earnest and somewhat charming designer who is passionate about his work, both on and off the stage.
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X: https://x.com/Freo_2434
YouTube: https://www.youtube.com/@Freodore_nijisanji
p> Seible
Birthday: October 3
Height: 176cm
A lively promoter who loves being in the spotlight and has the ability to bring people together.
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X: https://x.com/Seible_2434
YouTube: https://www.youtube.com/@Seible_nijisanji
p> Kaelix Debonair
Birthday: November 5
Height: 185cm
An easygoing bouncer with natural charm who tends to slack off but gets things done when it counts.
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X: https://x.com/KaelixDebonair
YouTube: https://www.youtube.com/@KaelixDebonair
[About "NIJISANJI EN"]
The VTuber project "NIJISANJI EN," which debuted in May 2021 and operates primarily in English, conducts influencer activities on video distribution platforms such as YouTube and various social media platforms.
・ YouTube: https://www.youtube.com/c/nijisanji_en Twitch: https://www.twitch.tv/nijisanji_en X: https://x.com/NIJISANJI_World Website: https://www.nijisanji.jp/en Reddit: https://www.reddit.com/r/Nijisanji/ Instagram: https://instagram.com/nijisanji_en TikTok: https://www.tiktok.com/@nijisanji_en?lang=en Douyin: https://v.douyin.com/ijrDquL/ Facebook: https://www.facebook.com/nijisanji.official/
[About ANYCOLOR Inc.]
NEXT ENTERTAINMENT FACTORY - "A magical new experience."
ANYCOLOR Inc. is an entertainment startup established on May 2, 2017. As the spearhead of a new era accelerating the "entertainment economic sphere," we will cast magic on the daily lives of people around the world.
・ Corporate Site: https://www.anycolor.co.jp Latest Information: https://www.anycolor.co.jp/news Recruitment Information: https://www.anycolor.co.jp/recruit Web Magazine: https://magazine.anycolor.co.jp X: https://x.com/ANYCOLOR_Inc YouTube: https://www.youtube.com/c/anycolor_inc
For inquiries from individuals and corporations regarding this matter ANYCOLOR Inc. Corporate Site Contact Form https://www.anycolor.co.jp/contact
For media interview requests regarding this matter ANYCOLOR Inc. Public Relations Email: pr@anycolor.co.jp
Company Overview Company Name: ANYCOLOR Inc. Headquarters: 11F Midtown East, 9-7-2 Akasaka, Minato-ku, Tokyo Representative: Riku Tazumi, CEO
FACT BOX
- Source: PR TIMES
- Category: product_launch