ANY AD Inc. (Headquarters: Bunkyo-ku, Tokyo; Representative Director: Shinichi Furusawa; hereinafter "Enyad")

announced on April 2, 2026, that it has concluded a strategic business alliance with Yamaha Motor Co., Ltd. regarding an advertising business for golf courses. In this alliance, Enyad's "Golf Ad Box"*1, one of the largest digital signage advertising media for golf courses in Japan, will be sold and promoted through Yamaha Motor Co., Ltd.'s nationwide golf course network.

In recent years, the golf market has been on a recovery trend since the COVID-19 pandemic. As addressing issues in golf course management, such as attracting customers and improving operational efficiency, becomes urgent, both companies will jointly create new advertising media and provide new added value to golf courses.

Background to the Business Alliance

The domestic golf market is showing a recovery trend, with the market size of golf courses in fiscal year 2024 increasing from the previous year and showing growth for the fourth consecutive year, driven by the recovery in the number of players after the COVID-19 pandemic and the resurgence of inbound demand*2.

On the other hand, many golf courses face the following management challenges:

・ Planning and executing efficient customer acquisition measures utilizing web marketing

・ Labor-saving operations and delays in DX adoption due to personnel shortages

・ Creation of new revenue opportunities other than play fees

In this environment, digital signage advertising, which can reliably transmit information along visitors' routes, is attracting attention as one of the measures that contribute to solving golf course challenges and creating revenue opportunities.

Overview of the Business Alliance

This alliance centers on Yamaha Motor Co., Ltd. and its agencies taking on the代理銷售 of Enyad's "Golf Ad Box," a digital signage advertising medium for golf courses. By leveraging Yamaha Motor Co., Ltd.'s strong nationwide network and proposal capabilities for golf courses, the alliance aims to accelerate the introduction of Golf Ad Box and promote the widespread adoption of advertising solutions for golf courses.

Both companies will collaborate to promote the business, taking into account the management challenges of golf courses, to provide new added value for both advertisers and golf course operators.

Value for Both Companies

Enyad

・ Strengthening sales capabilities by utilizing Yamaha Motor Co., Ltd.'s network

・ Enhancing the media value of "Golf Ad Box" by expanding the number of golf courses introduced

Yamaha Motor Co., Ltd.

・ Development of a new business model not dependent on golf cart sales

・ Strengthening negotiation power through package proposals of golf carts and signage equipment

About Golf Ad Box

"Golf Ad Box" is one of the largest digital signage advertising media within clubhouses in Japan. It is a service that utilizes digital signage installed in golf course clubhouses and private restrooms to deliver advertisements and facility information with high visibility. By delivering information along visitors' routes, it provides high appeal to advertisers and new revenue opportunities for golf courses.

View Details

Main Golf Courses Introduced (titles omitted)

Hirakawa Country Club (Chiba)

Olympic National Golf Club WEST (Saitama)

Kanagawa Country Club (Kanagawa)

Hayama International Country Club (Kanagawa)

Golf Club Shijonawate (Osaka)

Tojo no Mori Country Club (Hyogo)

Kyoto Golf Club Kamigamo Course / Funayama Course (Kyoto)

Contact Information

ANY AD Inc.

Contact: Shinichi Furusawa

E-mail: pr@any-ad.jp

Company Profile

Company Name: ANY AD Inc.

Location: 2F, 1-7-15 Mukogaoka, Bunkyo-ku, Tokyo 113-0023

Business Activities: Operation of "Ad Box" digital signage media for golf courses

Established: December 2023

URL: https://any-ad.co.jp/

*1 As of March 2026, according to our company's research

*2 Source: Teikoku Databank https://www.tdb.co.jp/report/industry/20251201-golf24fy/

FACT BOX

  • Source: PR TIMES
  • Category: Partnership