Kendall Jenner Appointed as Anua's First Global Ambassador; Immersive Pop-Up to Open in New York
Key facts
- Kendall Jenner Appointed as Anua's First Global Ambassador; Immersive Pop-Up to Open in New York
- Global skincare brand Anua has named model and entrepreneur Kendall Jenner as its first global ambassador. The partnership was inspired by Jenner's authentic use of Anua products shared on social media. The brand, which saw over $500M in 2025 revenue, will launch a global campaign for its new PDRN mist including an event in SoHo, New York.
- Source: PR Times
- Date: June 3, 2026
Direct answer
Global skincare brand Anua has named model and entrepreneur Kendall Jenner as its first global ambassador. The partnership was inspired by Jenner's authentic use of Anua products shared on social media. The brand, which saw over $500M in 2025 revenue, will launch a global campaign for its new PDRN mist including an event in SoHo, New York.
- Citation
- Kendall Jenner Appointed as Anua's First Global Ambassador; Immersive Pop-Up to Open in New York (June 3, 2026), PR Times
- Source
- PR Times
- Date
- June 3, 2026
Global skincare brand Anua has named model and entrepreneur Kendall Jenner as its first global ambassador. The partnership was inspired by Jenner's authentic use of Anua products shared on social media. The brand, which saw over $500M in 2025 revenue, will launch a global campaign for its new PDRN mist including an event in SoHo, New York.
📋 Article Processing Timeline
- 📰 Published: June 3, 2026 at 23:00
- 🔍 Collected: June 3, 2026 at 14:21
- 🤖 AI Analyzed: June 3, 2026 at 14:36 (15 min after Collected)
The Founders JAPAN, operator of the global skincare brand 'Anua,' has announced the appointment of world-renowned model and entrepreneur Kendall Jenner as its first-ever global ambassador.
With this appointment, the brand is launching a global campaign for its standout product, the 'PDRN Hyaluronic Hydrating Mist,' designed to create a hydrated, glowing 'glass skin' look.
### Background: Authentic Affection on Social Media
The partnership was catalyzed by Jenner’s organic endorsement of the brand. In December 2025, she showcased Anua's 'Heartleaf Pore Control Cleansing Oil' and 'Heartleaf Quercetinol Pore Deep Cleansing Foam' on her social media as personal favorites.
Anua, with its brand philosophy of 'Simple but Effective,' resonates with Jenner’s personal values and global lifestyle. This authentic resonance led to her selection as the brand's inaugural global ambassador.
Anua has demonstrated explosive growth in North America, ranking #1 in the US TikTok Shop Beauty category in 2024 and being named an 'Amazon Top Brand' for two consecutive years (2024–2025). The brand is now available in over 160 countries with over 120 million units sold. THE FOUNDERS, the company behind Anua, reported annual revenues exceeding 700 billion KRW (approx. 75 billion JPY) in 2025.
### Product Overview
'PDRN Hyaluronic Hydrating Mist' / 30ml 1,265 JPY, 100ml 2,380 JPY (incl. tax)
This mist-type serum features the ANUA PDRN CAPSULE™, combining hyaluronic acid, collagen, and PDRN. Its layering formula blends watery essence with glow oil beads to provide lightweight yet deep hydration, targeting dullness and dryness for a radiant finish.
### 'Dew On The Go' Pop-Up in SoHo, New York
To celebrate the campaign, Anua will host an immersive pop-up store titled 'Dew On The Go' in SoHo, New York, on June 6th and 7th, 2026. The event will showcase the brand's vision of hydrated, glowing skin and mark the beginning of its global collaboration with Kendall Jenner.
With this appointment, the brand is launching a global campaign for its standout product, the 'PDRN Hyaluronic Hydrating Mist,' designed to create a hydrated, glowing 'glass skin' look.
### Background: Authentic Affection on Social Media
The partnership was catalyzed by Jenner’s organic endorsement of the brand. In December 2025, she showcased Anua's 'Heartleaf Pore Control Cleansing Oil' and 'Heartleaf Quercetinol Pore Deep Cleansing Foam' on her social media as personal favorites.
Anua, with its brand philosophy of 'Simple but Effective,' resonates with Jenner’s personal values and global lifestyle. This authentic resonance led to her selection as the brand's inaugural global ambassador.
Anua has demonstrated explosive growth in North America, ranking #1 in the US TikTok Shop Beauty category in 2024 and being named an 'Amazon Top Brand' for two consecutive years (2024–2025). The brand is now available in over 160 countries with over 120 million units sold. THE FOUNDERS, the company behind Anua, reported annual revenues exceeding 700 billion KRW (approx. 75 billion JPY) in 2025.
### Product Overview
'PDRN Hyaluronic Hydrating Mist' / 30ml 1,265 JPY, 100ml 2,380 JPY (incl. tax)
This mist-type serum features the ANUA PDRN CAPSULE™, combining hyaluronic acid, collagen, and PDRN. Its layering formula blends watery essence with glow oil beads to provide lightweight yet deep hydration, targeting dullness and dryness for a radiant finish.
### 'Dew On The Go' Pop-Up in SoHo, New York
To celebrate the campaign, Anua will host an immersive pop-up store titled 'Dew On The Go' in SoHo, New York, on June 6th and 7th, 2026. The event will showcase the brand's vision of hydrated, glowing skin and mark the beginning of its global collaboration with Kendall Jenner.
FAQ
Anuaの新しいグローバルアンバサダーは誰ですか？
世界的なモデル・実業家であるケンダル・ジェンナー（Kendall Jenner）氏です。
今回のキャンペーンの主力製品は何ですか？
「PDRNヒアルロン酸ハイドレイティングミスト」です。ヒアルロン酸、コラーゲン、PDRNを配合したミストタイプの美容液です。
ケンダル・ジェンナー氏がアンバサダーに起用された背景は何ですか？
2025年12月にジェンナー氏が自身のSNSでAnuaのクレンジング製品を「リアルな愛用品」として紹介したことがきっかけでパートナーシップが実現しました。
Anuaの最近のビジネス実績はどうですか？
2024年に米国TikTok Shopビューティーカテゴリーで1位を獲得、2025年のブランド運営会社売上高は7,000億ウォン（約750億円）を突破し、世界160以上の国と地域で累計1億2,000万個以上を販売しています。
ニューヨークで開催されるイベントの詳細を教えてください。
2026年6月6日・7日に、ニューヨークのソーホー（SoHo）にて没入型ポップアップストア「Dew On The Go」を開催します。