Anua Launches Second Phase of Social Contribution Initiative "Anua For Everyone" ~Today's Kindness Creates a Stronger Tomorrow~ Supporting "Preparation" for Moving Forward Amidst Spring Environmental Changes

The Founders JAPAN Inc. (Headquarters: Shibuya-ku, Tokyo), which operates the global skincare brand "Anua," has implemented the second phase of its social contribution activity "Anua For Everyone." This initiative involves donating skincare products to certified NPO Kids' Door and NPO Free School National Network, supporting young people facing school refusal and difficulties in life. This activity aims to spread Anua's brand philosophy of "Gentle. Strong." throughout society, approaching social issues while accompanying daily life through skincare. ■ About "Anua For Everyone" "Anua For Everyone" is a social contribution activity rooted in Anua's desire that "everyone's skin should be protected," regardless of age, gender, or environment. Despite skincare being an essential daily necessity for everyone, situations exist where it is difficult to obtain. Based on the idea that "there should be no discrimination in protecting one's skin," this project was launched to consider how to contribute to creating an environment where everyone can face their own skin, while addressing social issues. In the first phase, support was provided to women in difficult situations, such as victims of domestic violence and sexual assault, and single-parent households, offering them "time to reclaim themselves" through skincare. As a result, feedback such as "it became an opportunity to consciously value myself again" was received. ▼Reference: First phase press release https://prtimes.jp/main/html/rd/p/000000046.000126707.html ■ About this social contribution activity In this second phase, coinciding with spring, a season of significant environmental changes, and under the message "Towards a positive self, starting from the skin," skincare products were donated to two organizations supporting young people facing school refusal and economic difficulties. Spring is a time of many positive changes, such as entering higher education or starting a new life. However, it can also be a period when one's mental and physical balance is easily disrupted due to changes in lifestyle rhythms and anxiety about the future. Especially for young people in situations such as school refusal or impoverished households, it is often difficult to even "take time for themselves." Through this initiative, skincare is not merely seen as a daily necessity but as a time to care for oneself in daily life. This time is aimed at fostering self-esteem, creating opportunities to connect with society, and preparing for the next step forward. Anua will continue its efforts to support the foundation for each individual to move forward at their own pace, through skincare that accompanies daily life. ■ Supported organizations ・Certified NPO Kids' Door Since its establishment in 2007, Kids' Door has been working to solve child poverty issues in Japan. They operate free study groups and community-based learning centers that also provide meals and other support for elementary to high school students from impoverished families in the Tokyo metropolitan area, Miyagi, and Kobe. Since 2020, they have created a "Family Support" system, providing information support, food and stationery assistance, and employment support for parents in impoverished child-rearing households nationwide. Official HP: https://kidsdoor.net/ ・NPO Free School National Network The Free School National Network is engaged in activities that promote the possibilities of new learning and growth spaces and diversify educational choices, through the collaboration, cooperation, and exchange of organizations such as free schools operated based on a child-centered philosophy, and children's safe spaces and home education networks. They hope to help create a society where children can live happily. Official HP: https://freeschoolnetwork.jp/ ■ Overview of donated products Donated products: "PDRN Hyaluronic Acid Capsule 100 Serum," "PDRN100 Hyaluronic Acid Serum Mask Pack (7 sheets)" Quantity: Approximately 300 sets of the above two products combined Donated products: "PDRN Hyaluronic Acid Capsule 100 Serum," "Rice 70 Fermented Moisturizing Mask Pack (7 sheets)" Quantity: Approximately 300 sets of the above two products combined ■ Utilization status at each organization The donated products are being utilized as part of daily care within the activities of each organization. ・Utilized as part of distribution within facilities and daily life support ・Distributed as support supplies for young people starting new lives ・Utilized as an opportunity to have time for oneself Utilization is expanding in ways appropriate to each site.