Anua Hosts POPUP Event to Experience 'Vitamin Serum-Inspired' UV Care for the Early Summer Season, Featuring UV Cameras, Lucky Draws, and Interactive Content

The Founders JAPAN Co., Ltd. (Headquarters: Shibuya-ku, Tokyo), which operates the global skincare brand "Anua", will hold a POPUP event at Shibuya Loft from Saturday, April 25 to Sunday, May 10, 2026. Ahead of early summer, the event will allow visitors to experience their "vitamin serum-inspired" UV care series. ■ Anua's UV Care Evolving with a "Vitamin Serum Concept" Anua's UV care line was developed as "skincare-inspired" UV items that not only block ultraviolet rays but also condition the skin during the day. In particular, the Vitamin UV Care line contains 4 types of vitamin ingredients*1, approaching skin that is prone to UV exposure during the day while supporting a bright and clear impression*2. The "Vita C Tone-Up Sun Cream" blends into the skin with a light texture and uses a natural tone-up effect*3 to brighten the skin's appearance during the day. In addition, the "Vita C Sunscreen UV Stick" is highly convenient as it can be easily reapplied on the go, making it easy to establish a daily UV care routine. Furthermore, the "ZERO-CAST Moisturizing Sunscreen" does not easily leave a white cast and blends naturally into the skin, catering to a wide range of consumers as a UV care product for everyday use. Rather than thinking of UV protection and skincare separately, these UV care series propose a new skincare habit of "keeping the skin healthy even during the day." At this POPUP event, you can actually see, touch, and experience the new UV experience of "UV protection x daytime care" proposed by Anua. *1 Ascorbic acid, 3-O-ethyl ascorbic acid, ascorbyl glucoside, sodium ascorbyl phosphate (all skin conditioning ingredients) *2,3 Due to makeup effects ■ Event Overview This POPUP event will feature three types of UV care series, as well as Anua's popular skincare items. At the entrance, visitors will receive an original hand fan as a gift. Inside the venue, you can actually try various items, including the Vitamin UV series. In addition, in the experience content using a UV camera, you can check the effects of ultraviolet rays on the spot and easily experience the features of the products. Furthermore, we have prepared content that visitors can enjoy, such as a lucky draw that you can participate in depending on the purchase amount. In addition, a "Skincare Guide" that suggests items according to your skin condition and concerns will be available, which you can use as a reference when choosing items. At this POPUP event, you can experience Anua's new UV protection as daytime skincare while actually trying it out. ■ Special Limited Offers At this POPUP event, we have prepared limited offers for visitors and purchasers. - Visitor Bonus Customers who visit will receive an "Anua Original Hand Fan". - Purchase Bonus 1: Lucky Draw For every 3,500 yen (including tax) purchased, including at least one UV care product, you can participate in the lucky draw once. 1st Prize: Vitamin 10 Pore Strix Serum (20ml) + Mini Pouch 2nd Prize: PDRN 100 Hyaluronic Acid Serum Mask Pack (7 sheets) 3rd Prize: Azelaic Acid 15 Intense Calming Serum Face Mask (1 sheet) - Purchase Bonus 2 Those who purchase eligible products (products listed on the Skincare Guide Map) will receive a "PDRN 100 Hyaluronic Acid Booster Toner (40mL)". [Notes] * Each benefit is available in limited quantities and will end when stock runs out. * All images are for illustrative purposes only. * Content is subject to change without notice. ■ Regarding Advance and Limited Sale Products We have prepared three types of products for advance sale at Shibuya Loft and products exclusively sold at the POPUP event. - Daily Vitamin Routine Care Set / 1,980 yen (tax included) A special kit that includes a Vita Tone-Up Sun Cream (50mL / full size) and a Vitamin Mask (1 sheet). * Advance sale at Shibuya Loft POPUP event - Azelaic Acid CICA Skin Soothing Moisturizer / 100mL 1,485 yen (tax included) A moisturizer containing azelaic acid*1 and CICA*2 ingredients that gently conditions the skin while providing moisture. Designed to be considerate of fluctuating skin, it is an item that is easy to incorporate into daily care. * Advance sale at Shibuya Loft POPUP event *1 Skin conditioning ingredient *2 Centella asiatica extract (skin conditioning ingredient) - PDRN 100 Hyaluronic Acid Glow Pad (10 sheets)