We are pleased to announce that we have entered into a club partner agreement with Asuene Corporation (Founder, Representative Director and CEO: Kohei Nishiwada, hereinafter referred to as "Asuene").

Moving forward, to realize the sustainable future envisioned by both companies, we will first promote initiatives focused on concrete actions against climate change (decarbonization actions), which are central to the "Sport Positive Leagues" that the J.League participates in.

Asuene is a sustainability AI company with the mission "To deliver a better world to the next generation." To support companies in their decarbonization and ESG management in an integrated manner, they provide the sustainability AI platform "ASUENE," which is No. 1 in visualizing CO2 emissions, along with specialized consulting services on a one-stop basis.

Kashima Antlers has not only pursued decarbonization of its own facilities through the introduction of solar power generation systems at its clubhouse and the construction of a local production and consumption model for energy, but has also promoted practical initiatives to enhance the sustainability of the entire local community through the passion of sports, such as reducing emissions during travel in cooperation with stadium visitors and reducing plastic waste. With this agreement, we will further actively embody the "visualization and reduction of greenhouse gas emissions" that Asuene supports with AI and high expertise, in the field of professional sports clubs.

The conclusion of this club partner agreement was driven by a strong shared aspiration to accelerate sustainability through the power of technology and sports and "deliver a better world to the next generation," a sentiment deeply shared by Asuene, which tackles challenges for the realization of a decarbonized society, and Antlers, which strives to create new environmental value through sports.

In the future, we will aim to realize a sustainable society where people can live with peace of mind by integrating Asuene's "solutions for visualizing and reducing CO2" with Antlers' "practical implementation and communication capabilities through the world of sports."

About Asuene Corporation

A climate AI company with the slogan "To deliver a better world to the next generation." They offer a comprehensive suite of multi-products for decarbonization and ESG management, including the sustainability AI platform "ASUENE," the supply chain management AI platform "ASUENE SUPPLY CHAIN," the third-party assurance/verification and disclosure advisor "ASUENE VERITAS," and the carbon credit exchange "Carbon EX" in a joint venture with SBI Holdings. They also operate "ASUENE AI LAB." They have executed 7 M&A deals and raised a cumulative total of 11.5 billion yen. They operate globally with bases in the United States, Singapore, Thailand, Europe, and the Philippines. They have been selected as one of the "J-Startup" by the Ministry of Economy, Trade and Industry and ranked 86th in TIME magazine's "World's Top GreenTech Companies 2025."

Capital: 8.3 billion yen (including capital surplus) Representative: Founder, Representative Director and CEO Kohei Nishiwada Address: 6F, Tokyo Toranomon Global Square, 1-3-1 Toranomon, Minato-ku, Tokyo URL: https://corp.asuene.com/

Comment from Kohei Nishiwada, Founder, Representative Director and CEO/COO of Asuene Corporation

I am deeply delighted to announce the partnership with Kashima Antlers. The J.League's participation in SPL marks an era where fundamental sustainability initiatives are demanded even in the world of sports. Kashima Antlers is a club with an advanced vision that directly links the passion and influence of sports to the decarbonization of the local community. Our company's mission, "To deliver a better world to the next generation," deeply resonates with such initiatives. By combining our solutions with Kashima Antlers' influence in the region and their bond with fans, I am confident that we can create a sustainability movement that will spread from the Kashima-Kō region of Ibaraki to all of Japan. We will move forward with Kashima Antlers towards realizing a society where children of the next generation can play soccer with peace of mind, and towards the realization of a decarbonized society.

Comment from Fumiaki Koizumi, Representative Director and President of Kashima Antlers FC Co., Ltd.

I am extremely encouraged and delighted to have concluded a club partner agreement with Asuene Corporation, one of Japan's leading sustainability companies. Kashima Antlers has always worked alongside our hometown community, aiming for the sustainable development of society through sports. To further deepen the environmental initiatives that the club has been promoting for many years, it is essential to respond effectively to the "J.League Climate Action" currently underway, and to "SPL," in which we will participate from 2026 as part of it. To achieve this, we need to visualize the club's past initiatives as objective data, evolve them into more effective actions, and further accelerate our efforts on environmental issues. I am convinced that through collaboration with Asuene, which possesses advanced AI technology and specialized knowledge, the precise visualization of CO2 emissions within our club and environmental education for the region will advance dramatically. Moving forward, with the support of Asuene, we will work as one with our fans, supporters, partners, and the local community to take strong strides towards a future where children of the next generation can enjoy soccer in a rich environment.

FACT BOX

  • Source: PR TIMES
  • Category: 企業契約
  • Organizations: Sport Positive Leagues / J-Startup / Carbon EX