"A 'Shogun's Day' in all 47 Prefectures" - Japanese business owners nationwide design their own futures with management plans, building the foundation for a strong and prosperous Japan.

Anshin Keiei wo Support Suru Kai endorses April Dream, an initiative to make April 1st a day for sharing dreams. This press release is our dream.

Anshin Keiei wo Support Suru Kai (Location: Nakano-ku, Tokyo, hereinafter referred to as "the Association") is an organization composed of accountants nationwide (specialists such as tax accountants and certified public accountants). To realize the future envisioned by each individual business owner, we promote the widespread adoption of "Future Accounting," which supports the creation of systems for management plan formulation and achievement management.

We will establish the medium-term management plan formulation seminar "Shogun's Day," held continuously since 1994, in all 47 prefectures, creating a platform for small and medium-sized enterprise owners nationwide to draw up their company's growth strategies with a long-term perspective.

With this dream, we aim to make management plan formulation a common culture and build the infrastructure for all small and medium-sized enterprises nationwide to achieve growth and development.

Why "Management Planning" Now?

Amidst a rapidly changing economic environment, small and medium-sized enterprises are at an unprecedented turning point due to labor shortages, the rise of AI, and rising costs. The 2025 White Paper on Small and Medium Enterprises emphasizes the "management capabilities" of business owners themselves as the key to overcoming these challenges and achieving sustainable growth.

Focusing specifically on management plan formulation, data shows that companies that create management plans see their performance improve by more than 1.3 times compared to those that do not. This indicates that the presence or absence of management plan creation significantly impacts performance in modern management.

What is Shogun's Day?

Shogun's Day is a management plan formulation seminar where participants consider the company's destination five years from now and the path to get there. Busy business owners deliberately step away from daily operations to strategize for the long-term sustainability of their companies and translate these into management plans.

This mirrors the strategizing of a Sengoku period general from a vantage point away from the battlefield, assessing the war situation. Business owners tackling management challenges are likened to generals facing battle, hence the name "Shogun's Day."

It is held in over 70 venues nationwide, with more than 3,000 companies participating annually.

A Day in Shogun's Day

At Shogun's Day, in an environment free from daily visitors and phone calls, management plans are formulated through the following steps:

1. Company Analysis: Conduct "qualitative analysis" to clarify the company's strengths and challenges.

2. Management Philosophy and Medium-Term Goal Setting: Define the company's management philosophy (reason for existence) and set clear medium-term management goals to be achieved.

3. Numerical Plan Creation: Repeatedly perform realistic financial simulations, considering cash flow necessary for management decisions, until satisfactory results are achieved.

4. Current Term Management Goals: Set mandatory goals for the current term to achieve long-term objectives and clarify what needs to be done in the first year.

Energizing Japan's Small and Medium-Sized Enterprises with Management Plans

If Japan's small and medium-sized enterprises, which account for over 99% of Japanese companies, become vibrant, Japan will surely change. By creating "Shogun's Day" venues in all 47 prefectures, we will transform the time business owners spend struggling in solitude into time spent creating a hopeful future.