ANLAN Tokyo Co., Ltd. (CEO: He Shizhun, headquarters: Minato-ku, Tokyo), the company behind the beauty-tech brand 'ANLAN' available in 19 countries, will launch the 'ANLAN V Moist Essence' on Monday, July 13, 2026. This innovative product simultaneously delivers conductivity support for facial devices and luxurious skincare.

'ANLAN' is a highly acclaimed beauty-tech brand recognized for its solid technological capabilities and international brand value. With operations in 19 countries, it has surpassed 8 million cumulative device sales※1, ranked #1 on e-commerce platforms like Rakuten and Qoo10※2 (in categories such as facial and beauty devices), and won dual awards at the 2023 Japan Beauty Company Awards for 'Global Enterprise' and 'Customer Satisfaction'.

The newly launched 'ANLAN V Moist Essence' is an entirely new hybrid serum developed to enhance facial device performance through conductivity while delivering comprehensive skincare benefits.

It eliminates the inconvenience of rinsing after use, a common drawback of traditional facial device gels. With excellent conductivity that efficiently transmits EMS and RF (radiofrequency) electrical stimulation to the skin, this essence allows users to simply massage it into the skin after treatment—no rinsing required. Its lightweight, non-sticky texture enables a smooth transition directly into makeup, even during busy mornings.

Addressing user pain points such as 'rinsing the dedicated gel is troublesome,' ANLAN introduces a new beauty routine that is effortless, sustainable, and enjoyable. Experience next-generation skincare that makes daily facial device care more luxurious and intelligent.

※1 Based on internal data (2019–end of 2025)

※2 Qoo10 Ranking, Home Appliances Category #1 (November 21 – December 3, 2025)

Product Features

① Hybrid Concept: Conductivity + Serum

Combines efficient conductivity for EMS and RF with high-performance skincare. After use, simply absorb into the skin—no rinsing needed.

② Features 'PDRN from Centella Asiatica'—a Beauty Industry Favorite

Contains 'PDRN from Centella Asiatica (DNA-Na)', targeting skin regeneration. Helps prevent breakouts and promotes firm, hydrated, healthy-looking skin.

③ Luxurious Blend of Total Skincare Ingredients

Formulated with carefully selected ingredients including hyaluronic acid, acetyl hexapeptide-8, and ceramides. Provides multi-dimensional support for hydration, firmness, and skin barrier protection.

④ Individually Packaged for Freshness & Made in Japan

Features single-dose ampoules to preserve ingredient freshness and hygiene until the moment of use, ensuring safe and convenient application anytime. Ideal for travel or on-the-go use. Committed to quality, the product is manufactured in Japan under strict quality control.

How to Use

STEP 1: Prepare Skin

After cleansing, ensure skin is clean and dry.

STEP 2: Apply & Massage

Twist open the ampoule tip. Dispense an appropriate amount onto your palm and evenly apply to face and neck. Gently massage until fully absorbed.

★ For Enhanced Results with Facial Devices

Apply the product directly to the skin and use your facial device as usual. Its conductive formula efficiently transmits electrical stimulation while delivering active ingredients deep into the stratum corneum. No rinsing required—proceed directly to your regular skincare or makeup routine.

Product Specifications

Product Name: ANLAN V Moist Essence

Capacity: 1.5mL × 20 vials (1 box)

Price: ¥2,960 (tax included)

Release Date: Monday, July 13, 2026

Product Pages

Official Website: https://www.anlan.co.jp/products/moist-essence

Rakuten: https://item.rakuten.co.jp/baselab/alddjhy-jp01

Qoo10: https://www.qoo10.jp/g/1212187818

Amazon: https://www.amazon.co.jp/dp/B0H83B7Z4V

【About ANLAN】

Stability Before Beauty

True beauty begins with skin stability.

'ANLAN' is a beauty-tech brand originating from Shenzhen, China, now available in 19 countries including Japan, the United States, Germany, Russia, China, and Southeast Asia.

Renowned for high-performance products at accessible prices, ANLAN has surpassed 8 million cumulative units sold worldwide※. The brand offers a wide range of products from facial to hair care, earning high recognition in Japan through dual wins at the 2023 Japan Beauty Company Awards (Global Enterprise & Customer Satisfaction), 60 #1 rankings on Rakuten, and multiple awards from LDK, Qoo10, and Bijo Hakkai.

ANLAN innovatively integrates Eastern traditional beauty practices—such as acupressure, gua sha, and circulation enhancement—into cutting-edge beauty devices.

※ Based on internal data (2019–end of 2025)

Official Website: https://anlan.co.jp/

Amazon: https://www.amazon.co.jp/stores/ANLAN/page/9781D200-7A4D-4332-B5E8-E7C61D335EB8

Rakuten: https://www.rakuten.co.jp/baselab/

Qoo10: https://www.qoo10.jp/shop/anlan

Instagram: https://www.instagram.com/anlanjapan/

X: https://x.com/anlanjapan

LINE ID: @anlan_official

【Company Overview】

Company Name: ANLAN Tokyo Co., Ltd.

Representative: CEO He Shizhun

Founded: May 2019

Capital: ¥10 million

Headquarters: M.BALANCE+MITA 3F, 5-9-5 Shiba, Minato-ku, Tokyo 108-0014

Business: Development, manufacturing, and sales of beauty and health-related products

(Operation of esthetic, nail, and hair salons; R&D, manufacturing, import/export, and sales of beauty/health devices, cosmetics, lighting, and electronic devices)

FACT BOX

  • Source: PR TIMES
  • Category: New Product