ANLAN Tokyo Co., Ltd. (CEO: Shi Zhun He, headquarters: Minato-ku, Tokyo), the company behind the beauty tech brand 'ANLAN' available in 19 countries worldwide, announces the launch of its new product 'ANLAN Rose Lumi' on Monday, July 13, 2026. This innovative device features 'Evolumina,' a proprietary 'pink light technology' developed in-house.

ANLAN has expanded into 19 countries worldwide, surpassing 8 million cumulative units sold※1. The brand has ranked No.1 on e-commerce platforms such as Rakuten and Qoo10※2 (in categories like home appliances) and won two awards at the 2023 Japan Beauty Company Awards — 'Global Enterprise Division' and 'Customer Satisfaction Division' — earning high recognition for its proven technological capabilities and international brand value.

The newly launched 'ANLAN Rose Lumi' is a next-generation light therapy facial device developed under the concept of 'beauty with light that adapts to any condition.' It features the proprietary pink light technology 'Evolumina,' eliminating the need to manually switch between different light modes, such as red or blue LEDs, based on skincare goals. Additionally, equipped with a 45° contoured head and three care modes, the device is designed for seamless integration into daily skincare routines. Weighing approximately 112g, its compact body makes it convenient to carry, allowing users to maintain their beauty regimen not only at home but also while traveling or on business trips.

Recognizing common challenges with facial devices — such as 'too many functions to use effectively' or 'difficult to maintain consistently' — ANLAN developed the Rose Lumi to be a beauty device that users can adopt without hesitation or excessive effort.

Experience a new beauty routine powered by ANLAN’s unique 'pink light.'

※1 Based on internal research (2019–end of 2025)

※2 Qoo10 ranking: No.1 in the home appliance category from November 21 to December 3, 2025

Product Features

① Pink Light Beauty with Proprietary 'Evolumina' Technology

The standout feature is the in-house developed full-spectrum smart light technology 'Evolumina.' It utilizes a uniquely combined 'pink light' within a broad wavelength range of 450–1100nm, supporting comprehensive skincare tailored to daily-changing skin conditions.

Conventional light therapy devices require users to switch between red and blue light modes depending on their skincare needs. In contrast, Evolumina integrates multiple wavelengths into a single light source. Without the need to switch between different light types, this single device delivers multi-dimensional skincare benefits — enhancing skin radiance, improving firmness, and supporting a more defined facial contour.

The elimination of light mode switching also makes daily use simple and intuitive, a key advantage of the device.

② 45° Contoured Head Designed to Fit Facial Curves

Featuring an ergonomic, teardrop-shaped 45° contoured head, the device easily conforms to intricate facial contours — such as around the eyes, mouth, nasolabial folds, and jawline — areas that flat heads often fail to reach. It gently adheres to the skin for effective care. Designed to glide upward from below or follow the jawline, it enables natural, curve-following movements. This allows targeted care on specific areas and easy integration into daily skincare routines without disruption.

③ Three Selectable Modes to Enhance the Beauty Benefits of 'Pink Light'

The proprietary pink light 'Evolumina' continuously emits in all modes, so users never need to manually select different light colors based on skin concerns. In addition, to further enhance effectiveness based on the user’s current skincare goals — such as serum absorption or morning/evening contouring — the device features three driving modes. When used with essences or sheet masks, it enables optimal, efficient care that fits seamlessly into daily routines.

・FIP Mode (Infusion Support)

A mode that supports the foundation of skincare. It uses ANLAN’s proprietary 'Dynamic Pulse Infusion Technology (DEP),' which applies 30kHz high-frequency, low-voltage pulse signals to enhance skin permeability, supporting better absorption and integration of beauty ingredients. Ideal for use with toners, serums, and sheet masks.

・IMP Mode (Firmness Care)

A deep-care mode that delivers pure 2MHz RF (radio frequency) waves deep into the skin. Recommended for anti-aging skincare※3 routines, especially for those concerned with dryness or loss of firmness. It gently warms the skin to promote a bouncy, firm appearance. Designed to be gentle and safe, even for users sensitive to EMS or electrical stimulation.

・HEP Mode (Contouring Care)

Recommended for morning puffiness and jawline care. Features a unique mechanism called 'HEPulse,' where high-frequency and mid-frequency currents alternate to target and tighten specific areas of concern.

※3 Anti-aging care: Skincare tailored to age-related skin concerns

【Recommended Use Cases】

・Before Morning Skincare

A quick 5-minute care session even on busy mornings. Use the pink light and HEP mode to care for the jawline and cheeks, achieving a refreshed, defined look. Also recommended for pre-makeup skin preparation.

・During Evening Skincare Routine

After preparing the skin with toner and serum, use Rose Lumi for a thorough light therapy session. The proprietary pink light 'Evolumina' and IMP mode support daily skincare habits, guiding the skin toward a firmer, more radiant appearance.

・The Night Before an Important Event

Before dinners, trips, or photo shoots. Focus on areas of concern like the jawline and mouth area to support a bright, healthy complexion.

・For Beauty Routines During Business Trips or Travel

With a compact design weighing approximately 112g, it’s easy to carry. Simply add it to your regular routine to effortlessly incorporate light therapy even when away from home.

Product Specifications

Product Name: ANLAN Rose Lumi

Model Number: APMRY53

Price: ¥19,800 (tax included)

※Displayed price is the brand’s minimum retail price. May vary by sales channel.

Release Date: Monday, July 13, 2026

Dimensions: Approx. 89×66×40mm

Weight: Approx. 112g

Charging Method: Type-C rechargeable

Charging Time: Approx. 2.5 hours

Continuous Operation Time: Approx. 1 hour

Battery Capacity: 1500mAh

Accessories: Main unit, Type-C charging cable, user manual

Product Pages

Official Website: https://www.anlan.co.jp/products/anlan-roselumi

Rakuten: https://item.rakuten.co.jp/baselab/apmry53

Qoo10: https://www.qoo10.jp/g/1211133966

Amazon: https://www.amazon.co.jp/dp/B0H7RGTM66

【About ANLAN】

Stability Before Beauty

True beauty begins with skin stability.

'ANLAN' is a beauty tech brand available in 19 countries including Japan, the United States, Germany, Russia, China, and Southeast Asia

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Products / services: ANLAN Rose Lumi