Mizuki Yamamoto Appointed as Brand Ambassador & New CM, Interview, and Behind-the-Scenes Footage Released! ANLAN Launches 'Rose Lumi' with Proprietary 'Pink Light Technology'

ANLAN Tokyo Co., Ltd. (CEO: Shi Zhun He, headquarters: Minato-ku, Tokyo), the company behind the beauty-tech brand 'ANLAN' available in 19 countries, began sales on Monday, July 13, 2026, of its new product 'ANLAN Rose Lumi,' featuring its proprietary 'Evolumina' technology—the industry's first※1 'Pink Light' technology.

To mark the launch, the company held the 'ANLAN New Product Launch Event' on the same day. The event featured the first public unveiling of the new 'ANLAN Rose Lumi' and a screening of the new CM. Brand ambassador Mizuki Yamamoto made an appearance in a fresh, all-white dress. In line with the product's ability to address multiple skin concerns at once, a 'Solve-All Worries Talk' session was held, during which Yamamoto responded to pre-collected audience concerns. During the talk, she shared personal beauty routines and skincare insights, encouraging women who strive every day. Additionally, new CM and interview footage featuring Mizuki Yamamoto were released.

※1 Based on internal research

Introducing Mizuki Yamamoto's Skincare Routine: The Secret to 'Shining as Myself'

At the launch event, Mizuki Yamamoto, newly appointed as brand ambassador, appeared in a pristine white dress symbolizing a fresh start. In keeping with the 'ANLAN Rose Lumi’s' multi-care feature that addresses complex skin concerns, a 'Solve-All Worries Talk' was held where Yamamoto answered audience-submitted questions. When asked about 'the secret to summer beauty,' she replied, 'Sun protection is most important. When I don’t have time to apply sunscreen, I go full defense with a wide-brimmed hat and long gloves.' On the topic of 'how to maintain motivation,' she answered, 'Taking moderate breaks.' She shared that she makes time to treat herself—like occasionally eating sweets—lightening the mood in the room. Regarding 'how to age gracefully,' she smiled and said, 'I think people who don’t hold onto stress and stay positive and sparkling are truly admirable. I try to enjoy everything. In the future, I’d love to be a stylish and cute grandmother.'

A Surprise 'Glowing Pink Birthday Cake' to Celebrate Yamamoto’s Birthday

The event also featured a birthday surprise for Yamamoto, whose birthday falls on July 18. A dazzling pink birthday cake inspired by the 'pink light' and 'rose' elements of the new 'ANLAN Rose Lumi' made a grand entrance, instantly filling the venue with celebratory energy.

Seeing the unexpected, glittering cake, Yamamoto expressed surprise and delight: 'It’s beautifully decorated with roses down to the finest details—so sparkly and adorable!' When asked about her aspirations for the new year ahead, she said, 'Above all, health comes first. I’d like to keep up my beauty and health routine with 'ANLAN Rose Lumi' and keep striving forward.' This marked a symbolic new beginning in her role as ambassador.

New CM Released: 'Self-Care with Pink Light Beauty' Featuring Brand Ambassador Mizuki Yamamoto

The new CM portrays a lifestyle where 'ANLAN Rose Lumi' seamlessly integrates into daily life—not as a special treatment, but as naturally as breathing. The storyline empathizes with the real inner thoughts of modern women: 'It’s great when makeup makes me feel confident, and sometimes I get excited. But I have so many things I want to do, and I don’t want to push myself too hard.' The CM promotes a new self-care habit using pink light beauty, encouraging women to care not only for their skin but also for their emotional well-being—enjoying life authentically and without strain.

Additionally, behind-the-scenes footage from the CM shoot and interview videos were released on the same day.

Interview with Mizuki Yamamoto

We spoke with Mizuki Yamamoto, the newly appointed brand ambassador, about her experience filming the CM, her daily self-care routine, and her secrets to staying true to herself amid a busy schedule.

Q: How was the CM shoot?

Yamamoto: I think we captured how Rose Lumi naturally fits into daily life and the gentle, pink ambiance.

Q: What was your experience using the ANLAN Rose Lumi?

Yamamoto: I use it every morning and night, and I feel it’s already become a natural part of my busy routine.

Q: What do you do daily to stay true to yourself?

Yamamoto: I do what I love. I have many hobbies—like watching anime, drawing, and playing games—and I live honestly according to my interests. (Laughs)

Q: As an actress, model, and mother, what do you prioritize in your multifaceted life?

Yamamoto: I try to enjoy everything. Even when spending time with my child, building blocks together, I get so absorbed in creating things. Working is also genuinely fun because I get to create something with people I love. I always aim to enjoy every moment.

Q: What do you currently prioritize for your skin?

Yamamoto: I make sure to follow basic skincare routines, but I believe sleep is the most important. I try my best to secure enough sleep time.

Q: Please share a message for viewers about self-care.

Yamamoto: Since Rose Lumi is easy to incorporate into daily life, I hope it helps everyone enjoy a little more happiness every day.

<CM Details>

CM Titles: ANLAN Rose Lumi 30-sec ver. 'As Myself'

ANLAN Rose Lumi 15-sec ver. 'Morning'

ANLAN Rose Lumi 15-sec ver. 'Night'

Release Date: Monday, July 13, 2026

CM Links:

ANLAN Rose Lumi 30-sec ver. 'As Myself'

https://youtu.be/WdO4HN2TT_o

ANLAN Rose Lumi 15-sec ver. 'Morning'

https://youtu.be/1b4bTOHcbFg

ANLAN Rose Lumi 15-sec ver. 'Night'

https://youtu.be/rqUpBbR57aQ

Behind-the-Scenes: https://youtu.be/LSDVWGfIl-k

Interview: https://youtu.be/PvvhpyQ0jLo?si=enDgW2CvlI9vS0Gz

Mizuki Yamamoto Profile

Mizuki Yamamoto