Your personal pet AI advisor 'Moshipe' pivots to a B2B solution. Starts development as an 'incidental service' for pet insurance companies, veterinary hospitals, and service providers
Anipos Inc. has terminated the B2C provision of its pet AI advisor 'Moshipe' and pivoted to a B2B solution. It has started development as an 'incidental service' for pet-related businesses.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 19:00
- 🔍 Collected: April 7, 2026 at 10:31
- 🤖 AI Analyzed: April 21, 2026 at 00:16 (325h 45m after Collected)
Anipos Inc. (Shinjuku-ku, Tokyo, CEO/Veterinarian: Takuhiro Okawa, hereinafter "Anipos") announces that it will terminate the provision of its personal pet AI advisor "Moshipe" to general users and revamp its provision format as a solution for corporations.
Leveraging the know-how cultivated through service operations so far, we will start providing it as an "incidental service" for customers to pet insurance companies, veterinary hospitals, and pet-related companies.
## 1. Background and Purpose of the Business Pivot
### Current Status and Challenges in the Pet Market
In recent years, while the number of pets kept has been increasing, there are many cases among pet owners where the hurdle to proactively consult is high even if they have anxiety or concerns about their pet's health, and existing consultation services are not fully utilized.
### Needs Revealed from Service Operations
"Moshipe" has accumulated real anxiety and behavioral data of pet owners through a total of over 680,000 consultation track records.
From that analysis, it became clear that "resolving pet health anxiety" is an extremely important need even at customer touchpoints held by corporations, and is an area directly linked to retention rates and satisfaction levels.
Based on these insights, we have decided to change our business policy.
### Rebranding
Along with this business pivot, "Moshipe" will undergo rebranding to a design that can reflect the brand colors of adopting companies.
By adopting a simple UI based on monotone, it is designed to fit the corporate colors of any company and be naturally incorporated as part of their own services. This contributes to improving the brand value of the adopting companies.
Leveraging the know-how cultivated through service operations so far, we will start providing it as an "incidental service" for customers to pet insurance companies, veterinary hospitals, and pet-related companies.
## 1. Background and Purpose of the Business Pivot
### Current Status and Challenges in the Pet Market
In recent years, while the number of pets kept has been increasing, there are many cases among pet owners where the hurdle to proactively consult is high even if they have anxiety or concerns about their pet's health, and existing consultation services are not fully utilized.
### Needs Revealed from Service Operations
"Moshipe" has accumulated real anxiety and behavioral data of pet owners through a total of over 680,000 consultation track records.
From that analysis, it became clear that "resolving pet health anxiety" is an extremely important need even at customer touchpoints held by corporations, and is an area directly linked to retention rates and satisfaction levels.
Based on these insights, we have decided to change our business policy.
### Rebranding
Along with this business pivot, "Moshipe" will undergo rebranding to a design that can reflect the brand colors of adopting companies.
By adopting a simple UI based on monotone, it is designed to fit the corporate colors of any company and be naturally incorporated as part of their own services. This contributes to improving the brand value of the adopting companies.