My Dream: To Make Japan's Livestock Industry the Kindest in the World, and to Create a Society Where "Animal-Friendly Choices" Are the Norm, Starting from Japan.
Animal Welfare Co., Ltd. announces its dream to transform Japan's livestock industry into the kindest globally, promoting animal-friendly choices and sustainable practices.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 19:00
- 🤖 AI Analyzed: June 2, 2026 at 12:59 (1481h 59m after Published)
Our company endorses April Dream, which aims to make April 1st a day for announcing dreams. This press release is the dream of "Animal Welfare Co., Ltd."
For 16 years as a veterinarian, I stood in slaughterhouses.
There were sights I could only see and realize there. I want to reduce, eliminate the sorrow of voiceless lives from Japan. That's why I gave up a stable civil servant job to start a company. I have a dream I want to fulfill.
▍The Reason I Came to Have This Dream
I am a veterinarian who stood in slaughterhouses for 16 years.
I have witnessed the moment life ends millions of times before my eyes.
I know better than anyone what kind of environment those lives lived in.
Livestock raised in narrow cages, experiencing stress.
Livestock raised running around vast pastures, blessed by the sun.
They are both called "meat," but they are completely different lives.
One day, a conviction became inseparable from my mind.
Unless someone turns the sorrow of voiceless lives into an economy, that sorrow will not disappear.
"I will create an economy that respects life!" If no one else does it, I will.
That determination pulled me away from the stability of a civil servant.
In September 2023, I gave up 16 years of civil service to start a company.
That is the beginning of my dream today.
▍My Five Dreams I Want to Realize
You might think the dream of "making Japan's livestock industry the kindest in the world" is too abstract. So, I will write it specifically. These are the five things I want to achieve:
▍What I Am Doing Now Towards My Dream
Just talking about dreams is not the meaning of April Dream. I will report what I am doing at this very moment.
📚Representative Iwata's Collection of Works on note
▍I Am Looking for People to Join Me in This Dream
This dream is too big to achieve alone. Honestly, I lack many things right now. But that's why I'm saying it today.
I'm not just looking for money. Farmers, restaurant owners, media professionals, policy makers, or simply those who say, "I want to eat this meat"—if there are people who can take on a part of this dream in their respective positions, I would love to connect.
As a first step, please participate in our crowdfunding campaign (CAMPFIRE, starting April 2026). While delivering animal welfare certified free-range pork "THE HOUBOQ," we will advance this dream.
▍Company Overview
■ Animal Welfare Co., Ltd.
Representative Director: Noriaki Iwata (Veterinarian)
Business Activities: Planning, distribution, and sales of animal welfare certified products, etc.
Location: Utsunomiya City, Tochigi Prefecture
Official Website: Animal Welfare Consulting, Product Development Support - Animal Welfare Co., Ltd.
■ JAWCO (Japan Animal Welfare Certification Organization)
Organization Overview: JAWCO aims to disseminate international standards of animal welfare from Japan, striving for a sustainable and ethical future. We develop AW JAS standards compliant with ISO/TS 34700 and provide a certification system that supports global companies and overseas markets.
Academic Advisor: Professor Emeritus Shusuke Sato, Tohoku University
Location: Minami Aoyama, Minato-ku, Tokyo
Official Website: Japan Animal Welfare Certification Organization - General Incorporated Association in Minato-ku, Tokyo
■ Inquiries/Media Contact
Representative: Noriaki Iwata (Veterinarian)
Email: n.iwata@animalwelfare-jp.com
CAMPFIRE: (Crowdfunding)
Instagram: ANIMAL_WELFARE2023
FAQ
What is Animal Welfare Co., Ltd. aiming for?
It aims to make Japan's livestock industry the kindest in the world and create a society where "animal-friendly choices" are commonplace, starting from Japan.
Why did Representative Noriaki Iwata start his company?
After 16 years as a veterinarian at slaughterhouses, he decided to leave public service and start a company with the resolve to transform the sorrow of voiceless lives into an economy that respects life.
What is "THE HOUBOQ"?
It is the brand name for animal welfare certified free-range pork, offered through crowdfunding, promoting livestock farming that prioritizes animal welfare.