Anicom General Insurance Co., Ltd. (Shinjuku-ku, Tokyo, Representative Director: Shingo Noda, hereinafter referred to as Anicom General Insurance), the No. 1 pet insurance share (*), has jointly developed a new service, 'DENBA Pet care by anicom,' with DENBA JAPAN Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative Director: Kinryu Goto, hereinafter referred to as 'DENBA') to support pet health management in daily life. This service will be offered starting Wednesday, March 25, 2026, as a subscription model priced at 4,180 yen (tax included) per month, targeting Anicom General Insurance policyholders.
※ Share calculated from the number of contracts of each company in 2024. Survey by "2025 Pet Industry Marketing Handbook" published by Fuji Keizai Co., Ltd. ■ Background: Responding to Longer Pet Lifespans and Rising Medical Costs In recent years, the pet market is expected to expand from 1.7 trillion yen in 2020 to 1.9 trillion yen in 2026 (*), with the 'familialization' of pets progressing further. Along with this, expenditures on food and care are increasing, and the average lifespan is extending due to advancements in medical care.
On the other hand, the increase in veterinary visits and lifetime medical costs have become significant challenges for pet owners, leading to a growing interest in daily health management and condition maintenance. Anicom General Insurance is promoting the provision of value beyond insurance as a 'preventive insurance company' to address these social issues. As part of this initiative, joint research began in 2022 with DENBA and Anicom Advanced Medical Research Co., Ltd. to explore new approaches to health management utilizing space potential technology. ※ Source: Yano Research Institute Ltd. "Survey on Pet Business (2025)" (Announced August 21, 2025) URL: https://www.yano.co.jp/press-release/show/press_id/3906 ■ Product Features of 'DENBA Pet care by anicom' This product is a health support device designed for use in 'space,' requiring no attachment to the pet or special operation.
1. A New Approach to Care in 'Space' It utilizes a mechanism where a 'single-pole space potential (DENBA space)' is generated from a discharge plate connected to the main unit, and the pet benefits by spending time within this space. It can be easily incorporated into daily life without burdening the pet with attachments or special procedures. ※ Conceptual diagram of an electric field generated in space
2. Supports a Wide Range of Life Stages It can be used in daily environments by placing it in the pet's sleeping area or relaxation space, catering to various life stages such as senior or junior periods. ■ Product Features of 'DENBA Pet care by anicom'
Service Overview Product Name: DENBA Pet care by anicom Launch Date: Wednesday, March 25, 2026 Target Audience: Anicom General Insurance Policyholders Usage Fee: 4,180 yen (tax included) per month ※ This service is a subscription-based service that continuously provides the opportunity to use the device. ■ About DENBA JAPAN Co., Ltd. DENBA JAPAN Co., Ltd., guided by its corporate philosophy, "We think and act to deliver world-class safe and reliable products and services to our customers," aims to provide technology that "changes the future of humanity for the better" and is building DENBA environments worldwide.
【Company Profile】 Location: Meitetsu Fudosan Takebashi Building, 3-15-6 Kanda Nishiki-cho, Chiyoda-ku, Tokyo Established: October 2020 Business Activities: Manufacturing and sales of equipment Moving forward, including this service, we will contribute to the realization of a society where animals and people can live healthily together through support for health maintenance in daily life.
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- Source: PR TIMES
- Category: News