DENBA and Anicom Insurance Co-Develop New Pet Health Service
Anicom Insurance, holding the top share in pet insurance, and DENBA JAPAN have jointly developed 'DENBA Pet care by anicom,' a monthly subscription service starting March 25, 2026, leveraging spatial potential technology for pet health management.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 02:51
- 🔍 Collected: April 1, 2026 at 01:00
- 🤖 AI Analyzed: April 22, 2026 at 04:27 (507h 26m after Collected)
Anicom Insurance Inc. (Shinjuku-ku, Tokyo, Representative Director: Shingo Noda, hereafter Anicom Insurance), which holds the No.1 share in pet insurance (*), and DENBA JAPAN Co., Ltd. (Chiyoda-ku, Tokyo, Representative Director: Kimitaka Goto, hereafter 'DENBA') have jointly developed 'DENBA Pet care by anicom,' a new service that supports pet health management in daily life.
This service has been available starting Wednesday, March 25, 2026, to Anicom Insurance pet insurance policyholders under a subscription model for 4,180 yen (tax included) per month.
* Share is calculated based on each company's number of contracts in 2024. Survey from '2025 Pet-Related Market Marketing Overview' published by Fuji Keizai Co., Ltd.
## Background: Addressing Pet Longevity and Rising Medical Costs
In recent years, the pet market is expected to expand from 1.7 trillion yen in 2020 to 1.9 trillion yen in 2026 (*), and the 'humanization' of pets is progressing further.
Along with this, spending on food and care is increasing, and average life expectancy is extending due to advancements in medical care.
On the other hand, the increasing frequency of hospital visits and rising lifetime medical costs have become significant issues for pet owners, leading to growing interest in daily health management and condition maintenance.
To address these social issues, Anicom Insurance is promoting value provision beyond just insurance as a 'preventive insurance company.'
As part of this effort, in collaboration with DENBA and Anicom Advanced Medical Research Institute Inc., joint research began in 2022 to explore new approaches to health management utilizing spatial potential technology.
* Source: Yano Research Institute Ltd. 'Survey on the Pet Business (2025)' (Announced August 21, 2025)
## Product Features of 'DENBA Pet care by anicom'
This product is a health support device designed for use in a 'space,' requiring no wearable attachments or special operations for the pet.
1. A New Approach to Care in a 'Space'
It works by generating a 'unipolar spatial potential (DENBA space)' from a discharge plate connected to the main unit, allowing pets to benefit simply by spending time within that space. It can be effortlessly integrated into daily life without placing any burden, such as wearing devices, on the pet.
This service has been available starting Wednesday, March 25, 2026, to Anicom Insurance pet insurance policyholders under a subscription model for 4,180 yen (tax included) per month.
* Share is calculated based on each company's number of contracts in 2024. Survey from '2025 Pet-Related Market Marketing Overview' published by Fuji Keizai Co., Ltd.
## Background: Addressing Pet Longevity and Rising Medical Costs
In recent years, the pet market is expected to expand from 1.7 trillion yen in 2020 to 1.9 trillion yen in 2026 (*), and the 'humanization' of pets is progressing further.
Along with this, spending on food and care is increasing, and average life expectancy is extending due to advancements in medical care.
On the other hand, the increasing frequency of hospital visits and rising lifetime medical costs have become significant issues for pet owners, leading to growing interest in daily health management and condition maintenance.
To address these social issues, Anicom Insurance is promoting value provision beyond just insurance as a 'preventive insurance company.'
As part of this effort, in collaboration with DENBA and Anicom Advanced Medical Research Institute Inc., joint research began in 2022 to explore new approaches to health management utilizing spatial potential technology.
* Source: Yano Research Institute Ltd. 'Survey on the Pet Business (2025)' (Announced August 21, 2025)
## Product Features of 'DENBA Pet care by anicom'
This product is a health support device designed for use in a 'space,' requiring no wearable attachments or special operations for the pet.
1. A New Approach to Care in a 'Space'
It works by generating a 'unipolar spatial potential (DENBA space)' from a discharge plate connected to the main unit, allowing pets to benefit simply by spending time within that space. It can be effortlessly integrated into daily life without placing any burden, such as wearing devices, on the pet.