DISM (Dism), a men's skincare brand operated by Angfa Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Minone Yoshida, hereinafter 'Angfa'), will host an experiential campaign titled 'DISM no Yu' in collaboration with three sauna facilities in Tokyo from Tuesday, June 16, 2026, to Wednesday, July 15, 2026. Customers who purchase products at participating facilities will receive an original towel, and those who post on social media will receive a sticker. Enjoy a more refined sauna experience with dermatologically inspired skincare that helps improve your skin's condition.
The theme of this campaign is 'A Reward for Your Skin, DISM no Yu.' This collaboration was realized with the hope that while visitors relax both body and mind in the sauna, they can also use DISM to improve their skin's condition. Popular DISM products, such as the 'Black Adsorbing Foam Cleanser'—featuring activated charcoal※1 and mud※2 to cleanse pore impurities—that gained attention through commercials starring Gonosuke Iwata, will be placed in the washing areas of each facility.
Visitors will have the opportunity to easily try skincare products developed based on dermatological insights.
At FLOBA in Mitaka, Tokyo, DISM will take over the entire washing area! Visuals of Gonosuke Iwata and DISM products will appear on the walls.
Original novelty items will also be given to those who make purchases or post on social media! We invite you to enjoy a rewarding sauna experience at 'DISM no Yu,' where your skin feels refreshed and renewed.
※1 Adsorbent ingredient
※2 Marine silt (adsorbent ingredient)
Overview
・Period: June 16, 2026 (Tue) – July 15, 2026 (Wed)
・Participating Facilities:
FLOBA (Mitaka, Tokyo) https://floba-mitaka.jp/sauna_spa#information
ROOFTOP (Nishiochiai, Tokyo) https://rooftopsauna.jp/
MONSTER (Kichijoji, Tokyo) https://monster-ws.jp/
※ At 'FLOBA,' the washing area (men’s and women’s baths) will be fully taken over by DISM with product placement. At 'ROOFTOP' and 'MONSTER,' only product placement (in men’s and women’s baths) will be available. ※ Campaign novelties (MOKU towel, sticker) are limited in quantity.
・Products Placed:
<For men’s and women’s baths at 'FLOBA,' 'ROOFTOP,' and 'MONSTER'>
Dism Creamy Foam Wash Black
Dism All-in-One Gel Moist / Light
<For men’s bath at 'FLOBA' only>
Dism Skincare & Lift Shampoo & Treatment Pack (Refresh & Airy)
・Campaign:
① Purchase Gift
Customers who purchase the 'Dism Creamy Foam Wash Black' or 'Dism All-in-One Gel Moist / Light' at the facilities during the campaign period will receive an original novelty item, the 'MOKU Towel.' Quantities are limited, so please purchase early.
② Social Media Campaign
Post on social media (Instagram, X, etc.) with the hashtag '#DISMnoYu' and show the post at the reception to receive a limited-edition DISM sticker. Please share your refreshing skincare experience on social media!
Products Placed
Dism Creamy Foam Wash Black
A black adsorbing foam cleanser formulated with charcoal※1, mud※2, vitamin C※3, and CICA※4.
A rich, bouncy foam dispensed with one pump adheres closely to the skin.
Charcoal, known for its superior adsorption, and ultra-fine mud (Kucha) smaller than pores effectively adsorb and cleanse pore impurities.
<Cleanser>
Product Name: Dism Creamy Foam Wash Black
Sales Name: Dism Creamy Foam Wash BLQR2
Content: 120g (approx. 1–1.5 months)
Price: ¥2,000 (excl. tax), ¥2,200 (incl. tax)
※1 Adsorbent ingredient
※2 Marine silt (adsorbent ingredient)
※3 Magnesium Ascorbyl Phosphate (skin-conditioning ingredient)
※4 Centella Asiatica Leaf/Stem Extract (skin-conditioning ingredient)
※5 Up to stratum corneum
Dism All-in-One Gel Moist [Rich Type] / Light [Light Type]
A multifunctional all-in-one gel that completes your skincare routine in one step.
Two types: the Moist type, with a rich, non-greasy texture enhanced with cream and mask functions (5-in-1※1 design), and the Light type, with a refreshing, lightweight feel (3-in-1※2 design).
<Moisturizing Gel>
Product Names:
Dism All-in-One Gel Moist [Rich Type]
Dism All-in-One Gel Light [Light Type]
Sales Names: Dism All-in-One Gel MHN1
Dism All-in-One Gel LST1
Content: 90g (approx. 2 months)
Price: ¥2,200 (excl. tax), ¥2,420 (incl. tax)
※1 5-in-1 design: toner, lotion, serum, cream, mask
※2 3-in-1 design: toner, lotion, serum
Dism Skincare & Lift Shampoo & Treatment Pack (Refresh & Airy)
A shampoo and treatment pack born from skincare thinking. Contains penetrating※1 dual retinol capsules※2 to maintain moisture while creating a firmer appearance. The 'black' refreshing shampoo and treatment pack, formulated with charcoal※3 and menthol※4, helps create a voluminous silhouette with roots that lift gently.
<Overview>
Product Names:
Dism Skincare & Lift Shampoo Black Refresh & Airy
Dism Skincare & Lift Treatment Pack Black Refresh & Airy
Sales Names:
Dism L Shampoo OST1
Dism L Treatment Pack OST1
Content: 200g each
Price: ¥3,300 each (excl. tax), ¥3,630 each (incl. tax)
※1 Up to stratum corneum
※2 Palmitic acid retinol, Retinoic acid hydroxypinacolone (skin-conditioning ingredient)
※3 Adsorbent ingredient
※4 Cooling ingredient
About DISM
'DISM' is a men's skincare brand born from years of dermatological expertise focused on men's skin. In September 2024, the brand was rebranded around the concept of 'Medical Skincare that Leads to Effective Skin,' aiming to support men in enjoying beauty and cultivating a positive mindset—not just improving their skin. The product lineup, from basic to special care, is designed to deliver ingredients deeper into the skin※2 to achieve a softer, healthier complexion. In November 2025, actor Gonosuke Iwata was appointed as the brand ambassador. From November onward, in commercials and on the official website, Iwata appears as the charming and comical character 'DISM-san,' a researcher at 'DISM Lab' whose catchphrase is 'Genius!'
・DISM Brand Website: https://scalp-d.angfa-store.jp/brand/dism/
・Special Website for 'DISM-san'
A dedicated website offering more information about 'DISM-san' is now live!
https://scalp-d.angfa-store.jp/brand
FACT BOX
- Source: PR TIMES
- Category: Event