Angfa Launches New Dermatological Aging-Care Brand 'AND CREAGE'

Angfa Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Minato Yoshida) is launching 'AND CREAGE', a new aging-care brand that combines dermatological science with sensory experience. The brand aims to balance women's beauty by addressing fluctuations in skin, hair, and body conditions that change with age, utilizing dermatological expertise and solid scientific evidence.

As the first phase of the brand launch, a booster serum, supplements, and a light-emitting beauty device will be available for pre-order starting Monday, June 15, 2026, and will go on general sale on Wednesday, July 15, 2026.

'AND CREAGE' is a new product line under 'Creage', a brand established to support women through life's transitions. Based on medical science, Creage supports women's individual futures through clinics, salons, and products.

- Pre-order Websites: https://www.rakuten.co.jp/angfa/contents/2606andcre/ (Angfa Store Rakuten Market) https://www.angfa-store.jp/campaign/2606andcre (Official Angfa Store)

*Partner Clinics: Creage Tokyo (Medical Corporation Well-Aging), Creage Osaka (Medical Corporation Suisoukai), Creage Fukuoka (Medical Corporation Well-Aging), Creage Nagoya (Medical Corporation Real Age Seiyakai), Creage Tokyo Ladies' Dock Clinic (General Incorporated Association Creage).

Development Background 'AND CREAGE' was established to offer a new value proposition of 'creating' rather than just 'accumulating' age, backed by dermatological knowledge cultivated in aging-care clinics. As daily rhythms and beauty conditions change with age, the brand addressed adult women's concerns such as dryness, loss of firmness, and lack of luster. This led to the development of the proprietary 'W Key Theory' designed to balance beauty. The brand will develop skincare, haircare, and other products that leverage technology to restore the skin and hair foundation, while engaging the senses through visual appeal, fragrance, and texture.

What is the 'W Key Theory'? Concerns associated with aging in women are not caused by a single factor. Estrogen and serotonin, two female hormones, play a critical role in the changing conditions of female beauty. By conceptualizing these two hormones as 'keys' and their receptors as 'keyholes', beauty and health are unlocked when both keys turn in their respective keyholes. The balance of these two hormones is the key to satisfying a woman's mind and body from within, which is the core of the 'W Key Theory'.

Brand Concept 'The journey of accumulating time is beautiful.' Based on dermatological science, AND CREAGE proposes creating rather than just aging. Experience becomes depth, time becomes sophistication, and all of it becomes your unique beauty. Through the fusion of dermatology and sensitivity, we create your future self. Our belief lies in solid evidence and essential beauty. That is the aesthetic of AND CREAGE.

First Product Lineup - AND CREAGE Stem Awaken Booster A single drop formulated to condition the foundation and awaken beauty. <Overview> Product Name: AND CREAGE Stem Awaken Booster Sales Name: ADCS Awaken Booster IC1 Volume: 30mL Price: JPY 12,000 (excluding tax) / JPY 13,200 (including tax) <Product Features> Japan's first booster serum featuring liposomal encapsulation of iPS cell culture supernatant and Estro Soy Serum. The low-molecular-weight ingredients penetrate deep into the stratum corneum, moisturizing the skin, reducing the appearance of fine wrinkles caused by dryness, and leading to clear, firm, and radiant skin. By targeting the Extracellular Matrix (ECM) containing elastin and collagen, it provides essential care beyond a standard serum.