DISM Launches Men’s Scalp-Care Hair Series and EMS Head Device Based on a Skincare-for-the-Scalp Concept

Anfa Co., Ltd.’s men’s skincare brand DISM announced a new hair-care series based on the idea of “skincare for the scalp.” The lineup includes two types of “DISM Skincare & Lift Shampoo / Treatment Pack” and the scalp beauty device “DISM EMS Skincare & Lift Pro Head Device.” The products will launch first through the official store on May 15, 2026, followed by general sales on May 22, 2026. Since its launch in 2021, DISM has developed products focused on men’s skin concerns. The brand is now turning its attention to the recent trend of “skinification,” which applies the same mindset, ingredients, and techniques used in facial skincare to scalp care. Because the scalp is connected to the face, scalp care is said to influence facial appearance. Men generally have more scalp sebum than women, making clogged pores and scalp stiffness more likely. According to DISM’s April 2026 survey of men in their 30s to 50s, around 30% felt scalp stiffness or tension, and 40% of them were interested in its potential link to sagging facial lines and nasolabial folds. The new series combines Anfa’s 35 years of scalp research with DISM’s expertise in dermatology, ingredients, and product feel. Treating the scalp as an “extension of the face,” DISM proposes its own skinification method: cleansing with shampoo, stimulating or training the scalp with hands or a device, and conditioning the scalp with a treatment pack. The shampoo method was supervised by Hisako Takami, a leading researcher in anatomy and facial muscles. “DISM Skincare & Lift Shampoo” uses DISM Amino Cleanse cleansing ingredients to remove sebum and impurities while keeping the scalp and hair moisturized. It creates fine, dense, elastic foam that wraps the scalp. “DISM Skincare & Lift Treatment Pack” features a rich, highly adhesive texture designed to address scalp concerns, and includes the heat-protective hair-repair ingredient gamma-docosalactone to help smooth the hair surface with dryer heat. Both products contain carnosine, a shared ingredient in DISM’s basic care series, as well as penetrating double retinol capsules designed to reach the stratum corneum. The scent is a long-lasting bergamot green fragrance intended to feel clean, fresh, and refined. The series comes in two types. Moist & Smooth contains five human-type ceramides and is designed to moisturize the scalp while leaving hair smooth and manageable, making it suitable for people concerned about dryness, frizz, waviness, coarse hair, or hard-to-manage curls. Black Refresh & Airy contains charcoal and menthol, using black adsorption foam and a treatment pack to remove pore impurities and create a refreshing feel while supporting lift from the roots. It is recommended for people concerned about summer flatness, lack of hair resilience, or hair that collapses by evening. Each shampoo and treatment pack contains 200g and is priced at 3,300 yen before tax, or 3,630 yen including tax. The “DISM EMS Skincare & Lift Pro Head Device” is a scalp beauty device weighing approximately 180g and priced at 31,000 yen before tax, or 34,100 yen including tax. It includes an MCR scalp-care mode using microcurrent to support scalp elasticity and moisture. Its EMS Lift mode combines EMS muscle stimulation, kneading motion, and an electric-needle-like stimulation function to recreate intensive scalp lift care, while red LED supports a healthy scalp. The device also features LED wavelengths from 450 to 635nm, DISM’s original Point Press Head attachment, three rotation speeds, four EMS intensity levels, 12 customizable combinations, and IPX7 waterproofing for use during daily shampooing. Sales channels include Anfa’s official store, Rakuten, Amazon, Yahoo! Shopping, and other online retailers. DISM is a men’s skincare brand created from long-standing dermatological knowledge of men’s skin. It was renewed in September 2024 under the concept “Medi-skincare that leads to responsive skin,” offering products from basic to special care. Anfa Co., Ltd., founded in 1987, is a total healthcare company with “preventive medicine” as its tagline, developing and selling aging-care products and services including the Scalp-D series, cosmetics, and foods.