Takanori Iwata speaks rapidly!? Enthusiastically portrays a skincare researcher! Men's skincare brand "DISM" releases second series of new commercials featuring Takanori Iwata
Angfa's men's skincare brand "DISM" released the second series of new commercials starring brand ambassador Takanori Iwata on May 1, 2026. Iwata portrays a skincare researcher "DISM-san" with comical expressions, effectively conveying the product's appeal. This campaign aims to raise men's awareness of beauty.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 19:00
- 🔍 Collected: May 1, 2026 at 10:31
- 🤖 AI Analyzed: May 1, 2026 at 22:40 (12h 8m after Collected)
Angfa Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Nane Yoshida)'s men's skincare brand "DISM" will release the second series of commercials featuring brand ambassador Takanori Iwata, "DISM Face Wash Brush Passion Episode" and "DISM Black Foam Face Wash Experiment Episode," starting from May 1, 2026 (Friday).
"DISM" is a men's skincare brand born from many years of dermatological science, continuously addressing men's skin concerns. It was renewed in September 2024 with the brand concept, "Mediskin care that leads to effective skin*1." With the mission to support men in enjoying beauty and feeling positive, not just about their skin, DISM offers a lineup of products from basic to special care that deeply penetrate*2 ingredients to soften the skin. Takanori Iwata was appointed as brand ambassador in November 2025, and now a new series of commercials is being released.
This commercial series features Takanori Iwata portraying a charming researcher whose catchphrase is "Genius!" This popular series is now introducing two new commercials where "DISM-san," the researcher played by Iwata, is surrounded by other lab members. With surreal staging where it seems multiple DISM-sans exist, his rapid-fire speech when passionate, and his joy with other researchers when experiments succeed, these commercials featuring DISM-san's comical character are sure to bring a smile to your face.
*1 Soft skin that allows skincare to easily penetrate the stratum corneum
*2 To the stratum corneum
■ CM Story
Takanori Iwata continues to play "DISM-san," a dedicated researcher at DISM Lab who believes that skincare should not be "only for special people." He is a charming researcher character in a lab coat whose catchphrase is "Genius!"
In the "DISM Face Wash Brush Passion Episode," a consultant visits DISM Lab with concerns about pores. As DISM-san listens, his research passion ignites. DISM-san, who tends to speak rapidly when enthusiastic, excitedly proclaims, "For pore dirt that can't be removed by hand washing!" and charmingly introduces the face wash brush. Satisfied with the result, he mutters "Wow" and proudly shouts, "This idea is genius!" The consultant is surprised by DISM-san's fervor.
In the "DISM Black Foam Face Wash Experiment Episode," DISM-san cutely peeks out from a face wash bottle, saying, "Experiment in progress~." Accompanied by researchers who look just like him, DISM-san conducts an experiment with black adsorptive foam face wash. When DISM-san proposes, "Perhaps black adsorptive foam can provide unprecedented pore care...", the researchers who tried the black adsorptive foam all show surprised expressions. Under the watchful eyes of the researchers, DISM-san washes his face, and with his usual catchphrase, "This idea is genius!", he is filled with joy. He celebrates the success of the experiment with confetti alongside the other researchers.
The surreal composition of DISM-san leading researchers who look just like him, covered in black foam face wash, and his comical movements introducing the product, are highlights of Takanori Iwata's unique and charming portrayal of DISM-san.
"DISM Face Wash Brush Passion Episode"
"DISM Black Foam Face Wash Experiment Episode"
■ Filming Report
Takanori Iwata, dressed in a lab coat, participated in the filming as a researcher. In the "DISM Face Wash Brush Passion Episode" shoot, to express DISM-san's passion, he challenged himself with fast and loud lines. His vigorous delivery of the line, "For pore dirt that can't be removed by hand washing!", even made Iwata and the staff laugh after a cut. His repeated takes showed Iwata's high level of professionalism. Also, in the "DISM Black Foam Face Wash Experiment Episode," filming began with four researchers. In the scene celebrating the success of the experiment with confetti, there were cheerful moments discussing the difficulty of timing the confetti. The filming concluded in a consistently harmonious atmosphere.
■ CM Overview
Title: "DISM Face Wash Brush Passion Episode" 15 seconds
"DISM Black Foam Face Wash Experiment Episode" 15 seconds
Cast: Takanori Iwata
Broadcast: Progressively released on TV and the web.
Release Date: May 1, 2026 (Friday)
Release Platforms: "DISM" Official YouTube
・CM Main Video URL
"DISM Face Wash Brush Passion Episode" 15 seconds https://youtu.be/PRYHBDVmyCo
"DISM Black Foam Face Wash Experiment Episode" 15 seconds https://youtu.be/gjZSBAQDQpw
・"DISM-san" Special Website
A special website is also open, where you can learn more about "DISM-san"!
https://scalp-d.angfa-store.jp/brand/dism/special/
■ Iwata
Keywords:
"DISM" is a men's skincare brand born from many years of dermatological science, continuously addressing men's skin concerns. It was renewed in September 2024 with the brand concept, "Mediskin care that leads to effective skin*1." With the mission to support men in enjoying beauty and feeling positive, not just about their skin, DISM offers a lineup of products from basic to special care that deeply penetrate*2 ingredients to soften the skin. Takanori Iwata was appointed as brand ambassador in November 2025, and now a new series of commercials is being released.
This commercial series features Takanori Iwata portraying a charming researcher whose catchphrase is "Genius!" This popular series is now introducing two new commercials where "DISM-san," the researcher played by Iwata, is surrounded by other lab members. With surreal staging where it seems multiple DISM-sans exist, his rapid-fire speech when passionate, and his joy with other researchers when experiments succeed, these commercials featuring DISM-san's comical character are sure to bring a smile to your face.
*1 Soft skin that allows skincare to easily penetrate the stratum corneum
*2 To the stratum corneum
■ CM Story
Takanori Iwata continues to play "DISM-san," a dedicated researcher at DISM Lab who believes that skincare should not be "only for special people." He is a charming researcher character in a lab coat whose catchphrase is "Genius!"
In the "DISM Face Wash Brush Passion Episode," a consultant visits DISM Lab with concerns about pores. As DISM-san listens, his research passion ignites. DISM-san, who tends to speak rapidly when enthusiastic, excitedly proclaims, "For pore dirt that can't be removed by hand washing!" and charmingly introduces the face wash brush. Satisfied with the result, he mutters "Wow" and proudly shouts, "This idea is genius!" The consultant is surprised by DISM-san's fervor.
In the "DISM Black Foam Face Wash Experiment Episode," DISM-san cutely peeks out from a face wash bottle, saying, "Experiment in progress~." Accompanied by researchers who look just like him, DISM-san conducts an experiment with black adsorptive foam face wash. When DISM-san proposes, "Perhaps black adsorptive foam can provide unprecedented pore care...", the researchers who tried the black adsorptive foam all show surprised expressions. Under the watchful eyes of the researchers, DISM-san washes his face, and with his usual catchphrase, "This idea is genius!", he is filled with joy. He celebrates the success of the experiment with confetti alongside the other researchers.
The surreal composition of DISM-san leading researchers who look just like him, covered in black foam face wash, and his comical movements introducing the product, are highlights of Takanori Iwata's unique and charming portrayal of DISM-san.
"DISM Face Wash Brush Passion Episode"
"DISM Black Foam Face Wash Experiment Episode"
■ Filming Report
Takanori Iwata, dressed in a lab coat, participated in the filming as a researcher. In the "DISM Face Wash Brush Passion Episode" shoot, to express DISM-san's passion, he challenged himself with fast and loud lines. His vigorous delivery of the line, "For pore dirt that can't be removed by hand washing!", even made Iwata and the staff laugh after a cut. His repeated takes showed Iwata's high level of professionalism. Also, in the "DISM Black Foam Face Wash Experiment Episode," filming began with four researchers. In the scene celebrating the success of the experiment with confetti, there were cheerful moments discussing the difficulty of timing the confetti. The filming concluded in a consistently harmonious atmosphere.
■ CM Overview
Title: "DISM Face Wash Brush Passion Episode" 15 seconds
"DISM Black Foam Face Wash Experiment Episode" 15 seconds
Cast: Takanori Iwata
Broadcast: Progressively released on TV and the web.
Release Date: May 1, 2026 (Friday)
Release Platforms: "DISM" Official YouTube
・CM Main Video URL
"DISM Face Wash Brush Passion Episode" 15 seconds https://youtu.be/PRYHBDVmyCo
"DISM Black Foam Face Wash Experiment Episode" 15 seconds https://youtu.be/gjZSBAQDQpw
・"DISM-san" Special Website
A special website is also open, where you can learn more about "DISM-san"!
https://scalp-d.angfa-store.jp/brand/dism/special/
■ Iwata
Keywords: