Brand Ambassador Yoshio Itoi Appears in New Scalp D CM: Cool Expressions in an Extreme 'Battle Rope Duel'—Is His Winning Strategy the 'Oil Control Cool Spray'?!
Angfa Co., Ltd. has released a new CM for its men's shampoo brand 'Scalp D,' starring brand ambassador Yoshio Itoi. The CM promotes the new summer-limited products 'Oil Control Cool Spray' and 'Scalp D Cool Shampoo,' released on April 23. The video features Itoi maintaining a cool composure during an intense battle rope workout.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 13:00
- 🔍 Collected: April 28, 2026 at 04:31
- 🤖 AI Analyzed: April 28, 2026 at 09:06 (4h 34m after Collected)
Angfa Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Naoto Yoshida; hereinafter 'Angfa') is launching summer-limited products, 'Oil Control Cool Spray' and 'Scalp D Cool Shampoo,' under its men's shampoo brand 'Scalp D' starting Thursday, April 23. In conjunction with the release, a new CM featuring brand ambassador Yoshio Itoi will be unveiled on Tuesday, April 28.
CM Story
Itoi engages in a 'battle rope duel' within a solemn atmosphere. While his opponent struggles with agony and slowing movements during the grueling battle, Itoi picks up the pace with a cool expression, not breaking a single drop of sweat. To discover the secret, the footage is played back, revealing that he had applied 'Oil Control Cool Spray' before the duel. The CM ends with Itoi vigorously spraying the product as if he were performing battle rope training.
The CM is packed with highlights, including an impressive battle scene reminiscent of the battle rope duel that made Itoi's extraordinary physique famous worldwide, his cool expression unyielding to sweat or stickiness, and comical scenes of him spraying the 'Oil Control Cool Spray.'
CM Overview
Title: 【Scalp D Oil Control Cool Spray】 Battle Rope Duel Edition – Yoshio Itoi (15 sec)
Release Date: Tuesday, April 28, 2026
Available on: Angfa Official YouTube
Broadcasting: Scheduled to air sequentially as a WEB CM.
Making-of Video Highlights
During the long-take filming of the battle rope scene, Itoi let out a genuine shout: 'It's too long!' His well-trained physique is a must-see! He also muttered, 'It's cold,' when filming with real ice on his head. The making-of video capturing the laughter-filled set is now public!
Itoi arrived on set with a brisk aura. Filming started with a scene where he places the 'Oil Control Cool Spray.' After a brief lecture from the director, filming began. Itoi placed the spray with perfect precision from various angles, earning praise as a 'placement master.' Itoi couldn't help but comment, 'I've never heard being good at placing things as a compliment (laughs).'
Then came the highlight: the 'battle rope duel' scene. The staff was overwhelmed by Itoi's athlete-like power as he approached the two ropes. Itoi moved the ropes with beautiful form. During a 20-second long-take, the moment 'cut' was called, he gave a full-powered retort: 'That was long!' After checking the footage, he showed his playful side, saying, 'OK! ... That sounded like a real OK, didn't it? (laughs).' He completed 30 minutes of battle rope filming, receiving loud cheers and applause from the staff.
In the final still photography, he shot with real ice on his head. Interested in his first-ever 'ice-on-head' experience, he muttered, 'It's cold (laughs),' as the shoot continued. After all filming was completed, the staff surprised him with a bouquet, and the shoot ended amid warm applause.
Profile: Yoshio Itoi
Born in Kyoto in 1981. Played for Nippon-Ham Fighters (2004–2012), Orix Buffaloes (2013–2016), and Hanshin Tigers (2017–2022). He was the first in NPB history to achieve a .300 batting average, 20 stolen bases, and a Golden Glove award for six consecutive years starting in 2009. He retired in 2022 and currently serves as the 'Special Ambassador' (SA) for the Hanshin Tigers, while also appearing on various TV programs as a baseball commentator.
Product Overview
Product Name: Oil Control Cool Spray
Sales Name: Scalp D Dry Shampoo TA
CM Story
Itoi engages in a 'battle rope duel' within a solemn atmosphere. While his opponent struggles with agony and slowing movements during the grueling battle, Itoi picks up the pace with a cool expression, not breaking a single drop of sweat. To discover the secret, the footage is played back, revealing that he had applied 'Oil Control Cool Spray' before the duel. The CM ends with Itoi vigorously spraying the product as if he were performing battle rope training.
The CM is packed with highlights, including an impressive battle scene reminiscent of the battle rope duel that made Itoi's extraordinary physique famous worldwide, his cool expression unyielding to sweat or stickiness, and comical scenes of him spraying the 'Oil Control Cool Spray.'
CM Overview
Title: 【Scalp D Oil Control Cool Spray】 Battle Rope Duel Edition – Yoshio Itoi (15 sec)
Release Date: Tuesday, April 28, 2026
Available on: Angfa Official YouTube
Broadcasting: Scheduled to air sequentially as a WEB CM.
Making-of Video Highlights
During the long-take filming of the battle rope scene, Itoi let out a genuine shout: 'It's too long!' His well-trained physique is a must-see! He also muttered, 'It's cold,' when filming with real ice on his head. The making-of video capturing the laughter-filled set is now public!
Itoi arrived on set with a brisk aura. Filming started with a scene where he places the 'Oil Control Cool Spray.' After a brief lecture from the director, filming began. Itoi placed the spray with perfect precision from various angles, earning praise as a 'placement master.' Itoi couldn't help but comment, 'I've never heard being good at placing things as a compliment (laughs).'
Then came the highlight: the 'battle rope duel' scene. The staff was overwhelmed by Itoi's athlete-like power as he approached the two ropes. Itoi moved the ropes with beautiful form. During a 20-second long-take, the moment 'cut' was called, he gave a full-powered retort: 'That was long!' After checking the footage, he showed his playful side, saying, 'OK! ... That sounded like a real OK, didn't it? (laughs).' He completed 30 minutes of battle rope filming, receiving loud cheers and applause from the staff.
In the final still photography, he shot with real ice on his head. Interested in his first-ever 'ice-on-head' experience, he muttered, 'It's cold (laughs),' as the shoot continued. After all filming was completed, the staff surprised him with a bouquet, and the shoot ended amid warm applause.
Profile: Yoshio Itoi
Born in Kyoto in 1981. Played for Nippon-Ham Fighters (2004–2012), Orix Buffaloes (2013–2016), and Hanshin Tigers (2017–2022). He was the first in NPB history to achieve a .300 batting average, 20 stolen bases, and a Golden Glove award for six consecutive years starting in 2009. He retired in 2022 and currently serves as the 'Special Ambassador' (SA) for the Hanshin Tigers, while also appearing on various TV programs as a baseball commentator.
Product Overview
Product Name: Oil Control Cool Spray
Sales Name: Scalp D Dry Shampoo TA