A 1000-year-old tradition of 'sharing happiness' comes to Koshi City. Why we decided to host a 'Mochimaki' event now.
Key facts
- A 1000-year-old tradition of 'sharing happiness' comes to Koshi City. Why we decided to host a 'Mochimaki' event now.
- On May 24, 2026, 'TOKUKEN' (Anesis Co., Ltd.), a large-scale timber construction brand, hosted a Mochimaki (rice cake scattering) event at a clinic construction site in Koshi City, engaging about 300 local residents.
- Source: PR Times
- Date: May 30, 2026
Direct answer
On May 24, 2026, 'TOKUKEN' (Anesis Co., Ltd.), a large-scale timber construction brand, hosted a Mochimaki (rice cake scattering) event at a clinic construction site in Koshi City, engaging about 300 local residents.
- Citation
- A 1000-year-old tradition of 'sharing happiness' comes to Koshi City. Why we decided to host a 'Mochimaki' event now. (May 30, 2026), PR Times
- Source
- PR Times
- Date
- May 30, 2026
On May 24, 2026, 'TOKUKEN' (Anesis Co., Ltd.), a large-scale timber construction brand, hosted a Mochimaki (rice cake scattering) event at a clinic construction site in Koshi City, engaging about 300 local residents.
📋 Article Processing Timeline
- 📰 Published: May 30, 2026 at 00:10
- 🔍 Collected: May 29, 2026 at 15:22
- 🤖 AI Analyzed: May 29, 2026 at 15:24 (2 min after Collected)
We believe in building the 'process' of construction together with our clients and giving shape to their vision. Because TOKUKEN specializes in large-scale timber construction, we wanted local residents to feel a sense of familiarity with the building even before it was completed. This prompted us to propose the traditional 'Mochimaki' event to our client, which brought this occasion to life.
Despite weather concerns, the day was blessed with early summer sunshine and a pleasant breeze. Local residents gathered before the 10 AM opening, and the event was a major success, attended by approximately 300 people ranging from small children to the elderly.
The event was MC'd by freelance announcer Mika Murakami (Hitokoto Co., Ltd.). The stage featured a talk show with Kenichi Yoshida, Director of Miyoshi Yoshida Clinic, and Kentaro Tanaka, Representative of Lieb Co., Ltd. They shared their passion for community healthcare and their pharmacy, followed by the main Mochimaki event, which was met with great enthusiasm.
TOKUKEN staff commented, 'We were delighted to have more people join us than expected. We don't just build and walk away; we want to continue being a good partner, helping our clients be loved by the community and succeed.'
FAQ
What kind of event was held?
A 'mochimaki' (rice cake throwing) event was held at the construction site of 'Yoshida Clinic' and an adjacent pharmacy in Gokashi, Kiri City, to deepen ties with the local community.
What was the scale and number of participants in the event?
Approximately 300 people participated, ranging from young children to elderly individuals.
Which brand organized this event?
The event was organized by 'TOKUKEN', a specialized brand in large-scale wooden construction, operated by Anesis Co., Ltd.
What was the purpose of the event?
The purpose was to build familiarity with the local community during the construction process and to deepen ties with the region.
What is the historical background of the mochimaki event?
The mochimaki event originates from the Heian period's architectural ceremony 'Sanbei-no-gi'. During the Edo period, it spread among the common people as a celebration to share good fortune, not just for warding off evil.