"niko and ...", a style editorial brand of Adastria Co., Ltd. (Headquarters: Shibuya, Tokyo; President and CEO: Yoshiteru Kitamura), which operates over 40 multi-brands under the Adastria HD Group's mission of "Play fashion!", will release collaboration items with the Chinese restaurant "Benitora Gyoza Bo", operated by Kiwa Corporation (Headquarters: Meguro, Tokyo; President: Takeshi Nakajima), starting July 3, 2026, on the official WEB store and ST, and at all "niko and ..." stores nationwide. Additionally, as a first-come, first-served gift for customers shopping at "niko and ..." stores, an original sticker with a coupon for "1 plate of addictive gyoza" at "Benitora Gyoza Bo" will be distributed.

"niko and ..." develops projects that propose unique goods and experiences through the brand's nine elements: "uni9ue senses" (clothing, food, housing, play, knowledge, health, travel, music, LOCAL). "Benitora Gyoza Bo" is a popular Chinese restaurant chain nationwide, recognizable by its red tiger logo, operated by Kiwa Corporation. While emphasizing handmade preparation and authentic flavors, its original menu items, such as the juicy and textured iron pot gyoza and the spicy yet addictive black sesame tantanmen, are a key attraction that has been loved since its founding.

Following the highly successful first collaboration held in 2021, this second collaboration coincides with the significant milestone of "Benitora Gyoza Bo's" 30th anniversary. The "tiger" and "gyoza" motifs, symbolic of the brand, have a high affinity with "niko and ...'s" playful items. This collaboration features a classic feel reminiscent of an authentic atmosphere and impactful red tiger graphics. The lineup includes men's items such as T-shirts, caps, and bandanas, as well as lifestyle goods like tote bags, multi-cloths, cushions, and keychains. We offer a wide range of "niko and ..." style items that allow you to enjoy the vibrant world of "Benitora Gyoza Bo" in your daily life. Please check out these exciting items that add spice to your everyday moments!

"niko and ..." x "Benitora Gyoza Bo" Collaboration Overview

Release Date: July 3, 2026 (Fri) 10:00 AM onwards (sequential)

* Release date may change due to production circumstances.

Online Store: https://www.dot-st.com/nikoand/disp/itemlist/?dispNo=002005344

Participating Stores: All "niko and ..." stores in Japan and overseas, and ST Yumemall Saijo, and ST Lalaport Anjo, official WEB store and ST, ZOZOTOWN, Rakuten Fashion

* Release dates may vary by store.

Product Details (Partial Selection)

A sauna hat with ears, inspired by the "tiger" of Benitora Gyoza Bo.

This eye-catching red x black tiger pattern item combines playfulness and practicality, unique to this collaboration.

Product Name: Sauna Hat

Price: 2,200 yen (tax included)

A rug featuring an all-over print of Chinese motifs such as gyoza, dim sum, and donburi.

With a black base and red trim, this interior item has the distinctive presence of Benitora Gyoza Bo.

Product Name: Rug

Price: 7,700 yen (tax included)

A multi-cloth boldly designed with the Benitora Gyoza Bo logo and tiger graphic.

This versatile item can be used as a throw for sofas or beds, or in various other ways.

Product Name: Multi-Cloth

Price: 4,950 yen (tax included)

A tissue case that three-dimensionally represents the red tiger of Benitora Gyoza Bo.

This item turns a functional necessity like a tissue box into an impactful interior piece.

Product Name: Tissue Case

Price: 2,750 yen (tax included)

A single flower vase inspired by the "red tiger" of Benitora Gyoza Bo.

Despite its adorable form, it has a strong presence and can accent a space with just one flower.

Product Name: Single Flower Vase

Price: 2,970 yen (tax included)

A T-shirt featuring Benitora Gyoza Bo's tiger and gyoza motifs incorporated into the design.

Utilizing techniques like embroidery and printing, this item can be the centerpiece of your outfit.

Product Name: Benitora Graphic T-shirt

Price: 5,500 yen (tax included)

Color Variations: Off White 1 / Off White 2 / Red / Black

Sizes: M / L

A camp collar shirt with a bold embroidery of the "tiger" motif on the front and back.

Made from a crinkled cotton material, it's breathable and perfect for summer.

Product Name: Benitora Embroidered Shirt

Price: 7,000 yen (tax included)

Color Variations: Beige

Sizes: M / L

A cap with a large, impactful design on the front and a slightly cute design embroidered on the back. It serves as an accent to any outfit and is recommended for both men and women.

Product Name: Embroidered Cap

Price: 3,630 yen (tax included)

Color Variations: Red / Black

Novelty Campaign Details

Overview: Customers who make a purchase at "niko and ..." stores nationwide (excluding cafes) will receive an original sticker with a coupon for "1 plate of addictive gyoza" at "Benitora Gyoza Bo" on a first-come, first-served basis.

Distribution Date: July 3, 2026 (Fri) onwards *Distribution ends when supplies run out at each store.

Distribution Stores:

All "niko and ..." stores nationwide

* Purchases made at and ST Yumemall Saijo, and ST Lalaport Anjo, official WEB store and ST, and other online sites are not eligible.

Notes on Coupon Usage at Benitora Gyoza Bo Stores:

* Please present this coupon to staff at the time of ordering.

* This coupon cannot be used alone. (Valid with the order of at least one other item.)

* Not valid for takeout or in conjunction with other coupons.

* Please check the official Benitora Gyoza Bo Instagram for stores where this coupon can be used.

Limited-Time Collaboration Menu Details

Overview: To commemorate the collaboration, a special collaboration menu will be available at select Benitora Gyoza Bo locations.

Period: July 3, 2026 (Fri) - July 31, 2026 (Fri)

A Mala Tang with customizable spice levels and a rich flavor from the ingredients that will leave you craving more.

The soft, fragrant milk bread and white peach oolong tea further stimulate the appetite.

Product Name: Mala Tang Set (with milk steamed bun and white peach oolong tea)

Price: 1,738 yen (tax included)

* Please check the official Benitora Gyoza Bo Instagram for participating stores and collaboration menu details.

* Not available at "niko and ... COFFEE" stores.

* Release dates and periods may change due to circumstances.

About Benitora Gyoza Bo

A Chinese restaurant chain nationwide operated by Kiwa Corporation. Opened in 1996 with the desire to offer authentic Chinese home-style cooking to many people without pretension. Emphasizing handmade preparation without a central kitchen, it continues to offer robust flavors of the continent with many Chinese chefs.

While cherishing authentic taste, Benitora Gyoza Bo's appeal also lies in its original creative menu items such as iron pot gyoza and black sesame tantanmen.

<Official Website> https://kiwa-group.co.jp/benitora_brand/

<Instagram> https://www.instagram.com/benitora_gyozabou/

About niko and ...

"niko and ..." is a "style editorial brand" offering apparel, miscellaneous goods, furniture, and food and beverages. Its lineup includes items that are not only practical but also evoke a sense of humor, offering unexpected surprises and discoveries, leading to items that "suit" your lifestyle. With this message, the brand develops its business for men and women in their 20s and 30s. It operates 149 stores nationwide (as of the end of June 2026, including WEB stores).

<Official WEB Store and ST> https://www.dot-st.com/nikoand/

<Official Brand Site> https://www.nikoand.jp/

<Instagram> https://www.instagram.com/nikoand_official/

About Adastria Co., Ltd.

Adastria Co., Ltd. operates over 40 brands, including "GLOBAL WORK," "niko and ...," and "LOWRYS FARM," across multiple brands and categories with approximately 1,500 stores in Japan and overseas. Under the group mission "Play fashion!", it aims to become a globally influential multi-brand company that excites everyone's lives through fashion.

<Location> 2-21-1 Shibuya Hikarie, Shibuya-ku, Tokyo 150-8510

<URL> https://www.adastria.co.jp/

About Adastria HD Group

The Adastria HD Group is a multi-company group composed of Adastria Co., Ltd., Element Rule Co., Ltd., BUZZWIT Co., Ltd., and Zetton Inc., which operate apparel, miscellaneous goods, and food and beverage brands, as well as and ST Co., Ltd., which operates mall and media businesses and BtoB businesses, and ST Logistics Co., Ltd., which handles group logistics, and WeOur Co., Ltd., a special subsidiary.

It aims to become a "Play fashion! platformer" that strengthens connections with various stakeholders and expands the excitement of fashion both domestically and internationally.

<Location> 2-21-1 Shibuya Hikarie, Shibuya-ku, Tokyo 150-8510

<URL> https://www.andst-hd.co.jp/

<Instagram> https://www.instagram.com/andsthd_official

FACT BOX

  • Source: PR TIMES
  • Category: 商品発売
  • Organizations: niko and ... / and ST / ZOZOTOWN