and ST Co., Ltd. (Head Office: 2-21-1 Shibuya, Shibuya-ku, Tokyo; CEO: Yuya Sakurai), which operates the mall & media business and BtoB business within the adastria HD Group, will launch special content on its WEB store "and ST (And Esutei)" in collaboration with the e-book distribution service "SokuYomi" (Quick Read) starting July 2, 2026 (Thu), offering a new way to discover manga.

As part of this new initiative, popular staff members from "STAFF BOARD (Staff Board)," where over 4,600 staff nationwide share their daily lifestyles, will sequentially introduce their carefully selected recommended manga titles along with their passionate comments. This aims to provide customers with a new entertainment experience that extends beyond fashion.

In recent years, with the increasing emphasis on time performance in lifestyles, the EC market is also expected to serve as a place to discover culture and experiences that enrich daily life. Against this backdrop, "and ST" is collaborating with "SokuYomi," an e-book distribution service that offers a rich selection and high-quality reading experience. This collaboration aims to transform "and ST" from merely a place to purchase "things" into a "playground" that expands daily excitement through encounters with staff and diverse styles of "people." By combining the extensive manga assets of "SokuYomi" with "and ST's" lifestyle proposals, we aim to create a new media experience that adds "experiential value" through e-books and enhances customer engagement.

About the Special Site "and ST Comic"

Launch Date: July 2, 2026 (Thu) - Staff feature articles will be released sequentially.

Site URL: https://www.dot-st.com/cp/260702_andstcomic

Content Details

A total of 27 staff members, primarily popular staff from "STAFF BOARD," will participate. They will sequentially release their "Manga Titles You Absolutely Must Read Now" chosen with genuine passion.

Staff Name: Bayako

Feature Title: Making You Cry with Laughter! Bayako's Highly Praised Manga with Superb Emotional Expression

Staff Name: Shimayu

Feature Title: Shimayu, Who Used to Copy the Protagonist's Hairstyle, Selects a Coming-of-Age Manga "Full of the Realities of That Time"

Comment from Yuya Sakurai, CEO of and ST Co., Ltd.

"and ST" is currently evolving from a place that sells "things" like fashion and lifestyle goods into a platform like a "playground" that offers new excitement in daily life by integrating people, experiences, and entertainment.

We are extremely pleased to have partnered with the e-bookstore "SokuYomi." The core of this collaboration lies in our greatest strength: "people." Popular staff from "STAFF BOARD" will introduce works they are passionate about in their own words. We are confident that the staff's passion for what they "like" will stimulate customers' "liking," creating an unprecedented encounter with new entertainment.

We will continue to pursue "Retailtainment," which transforms shopping into an enthusiastic experience, by connecting with various companies. Please look forward to our future endeavors.

About SokuYomi

"SokuYomi" is a comprehensive e-bookstore that has been operating for over 15 years, handling manga across all genres. Users can read manga directly in their browser without downloading. It offers approximately 150,000 titles and over 800,000 volumes of manga. With monthly plans that increase bonus points with continued subscription and point recharge functions that offer bonus points based on purchased points, users can always enjoy manga at a great value. It is used by many people, regardless of gender. Following a full renewal in October 2025, we aim to evolve into an e-bookstore that makes it "easier to use, always."

About WEB Store "and ST (And Esutei)"

This WEB store brings together a diverse range of brands, including "Global Work," "Niko and ...," and "Lowrys Farm." It delivers ways to enjoy fashion and proposes exciting and diverse lifestyles. While focusing on fashion, it also offers a wide array of genres such as cosmetics and food. Customers can use and ST points, which can be earned and used across approximately 1,500 physical stores nationwide and the WEB store. Additionally, "STAFF BOARD (Staff Board)," featuring daily updates of the latest coordinates from over 4,600 staff members, is also available.

<URL> https://www.dot-st.com/

<iOS App> https://apps.apple.com/jp/app/collect-point/id404786725

<Android App> https://play.google.com/store/apps/details?id=jp.point.android.dailystyling&hl=ja

About and ST Co., Ltd.

We operate the "Play fashion!" platform "and ST (And Esutei)," which connects diverse brands, categories, people, and experiences. We aim to co-create new value with various customers and companies, and realize "Retailtainment" by evolving "shopping places" into "playgrounds" through the combination of fashion, technology, and community, transforming shopping itself into an enthusiastic experience.

<URL> https://www.andst.co.jp/

<Inquiries from Corporations> https://andst.zendesk.com/hc/ja/requests/new

About adastria HD Group

The adastria HD Group is a multi-company group comprising "adastria Co., Ltd.," "element rule Co., Ltd.," "BUZZWIT Co., Ltd.," and "ZETTON Inc.," which develop brands in apparel, miscellaneous goods, and food and beverage, as well as "and ST Co., Ltd.," which operates the mall & media business and BtoB business, "and ST Logistics Co., Ltd.," which handles group logistics, and the special subsidiary "WeOur Co., Ltd."

We aim to become a "Play fashion! platformer" that strengthens connections with various stakeholders and expands the excitement of fashion both domestically and internationally.

<Location> Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510

<URL> https://www.andst-hd.co.jp/

<Instagram> https://www.instagram.com/andSTHD_official/

FACT BOX

  • Source: PR TIMES
  • Category: コラボレーション
  • Organizations: BUZZWIT / WeOur