Sanrio Characters Collaboration Vol. 8: "Hello Kitty Collection" from 10 Popular Adastria Brands Including "GLOBAL WORK" and "LOWRYS FARM" to Launch on July 11 (Sat)!

Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo; President: Yoshiteru Kitamura), which operates over 40 multi-brands under the mission "Play fashion!" within the And ST HD Group, will launch collaboration items with Sanrio Co., Ltd.'s (Headquarters: Shinagawa-ku, Tokyo; hereinafter Sanrio) characters from all 10 of its brands on July 11, 2026 (Sat).

This eighth installment will feature popular brands including GLOBAL WORK and LOWRYS FARM (Note 1), as well as original items from "and ST" and "and ST MAKE," which handles product planning and production. These collaborations will add flair to your summer wardrobe. To commemorate the launch, a limited quantity of "Original Puffy Stickers (7 types)" will be given away at select stores, and a greeting event with Hello Kitty, Cinnamoroll, and Pompompurin will be held at Terrace Mall Shonan on the release date, July 11, 2026 (Sat).

(Note 1) Brands featured: GLOBAL WORK, LOWRYS FARM, JEANASIS, RAGEBLUE, Heather, repipi armario, A part by, Elura, ALAND, 10C REPIPI

Sanrio Characters 8th Collaboration Overview

Release Date: July 11, 2026 (Sat) from 10:00 AM onwards

Special Site: https://www.dot-st.com/cp/st26summer-sanrio/

Available Stores: Official WEB Store and ST (And ST), all and ST STORE locations (excluding outlets), and individual brand stores.

*Product availability may vary by store.

Limited In-Store Novelty "Original Puffy Stickers" Present

Original puffy stickers featuring the collaboration design will be distributed on a first-come, first-served basis to customers who meet the purchase requirements at select stores.

【Distribution Conditions】

Customers who purchase Sanrio Characters collaboration items for 3,000 yen or more (tax included) at participating brand stores will receive an original sticker featuring the collaboration design on a first-come, first-served basis.

*Distribution will end once supplies are exhausted.

*Receipts from multiple purchases cannot be combined.

*Regardless of the total purchase amount or number of purchases, each customer is limited to one sticker per brand.

*At and ST STOREs only, stickers will be given out randomly from the 7 types.

*Stickers are only distributed in stores and will not be available on the WEB store.

*If the total amount after returns falls below 3,000 yen (tax included), the novelty item must also be returned.

*Customers are prohibited from bringing their personal belongings.

Greeting Event with Hello Kitty, Cinnamoroll, and Pompompurin

A greeting event featuring three characters will be held at Terrace Mall Shonan.

Parts 1 and 2 will feature two-shot greetings with individual characters, while Part 3 will be a greeting with all three characters.

*Entry may be restricted.

*Participation conditions differ between Parts 1/2 and Part 3.

Event Date:

July 11, 2026 (Sat)

Access:

1-3-1 Tsudojimadai, Fujisawa-shi, Kanagawa 251-0041

Event Venue:

Terrace Mall Shonan North Atrium 1F

Ticket Distribution Stores:

GLOBAL WORK/LOWRYS FARM/RAGEBLUE/JEANASIS/Elura

Ticket Distribution Time:

10:00 AM onwards

Event Start Times:

Part 1: 1 Hello Kitty 12:30 PM ~ 2 Pompompurin 1:00 PM ~ 3 Cinnamoroll 1:30 PM ~

Part 2: 1 Hello Kitty 2:00 PM ~ 2 Pompompurin 2:30 PM ~ 3 Cinnamoroll 3:00 PM ~

Part 3: 4:30 PM ~

Characters:

Hello Kitty, Pompompurin, Cinnamoroll

【How to Participate in the Event】

<Parts 1 & 2>

Customers who purchase Sanrio Characters collaboration items for 5,000 yen or more (tax included) at the ticket distribution target stores within Terrace Mall Shonan (GLOBAL WORK/LOWRYS FARM/RAGEBLUE/JEANASIS/Elura) will receive tickets on a first-come, first-served basis.

<Part 3>

Customers who purchase Sanrio Characters collaboration items for 8,000 yen or more (tax included) at the ticket distribution target stores within Terrace Mall Shonan (GLOBAL WORK/LOWRYS FARM/RAGEBLUE/JEANASIS/Elura) will receive tickets on a first-come, first-served basis.

*Only purchases made at stores within Terrace Mall Shonan on the event day are eligible.

*Parts 1 and 2 allow up to 3 participants, and Part 3 allows up to 2 participants (children aged 2 and under are not included in the count).

*Regardless of the purchase amount, each customer is limited to 4 tickets per brand.

*Customers can choose which part to participate in, provided they meet the purchase conditions.

*Ticket numbers will be assigned randomly, not on a first-come, first-served basis.

*Customers without a ticket cannot participate in the character greetings.

*Customers are prohibited from bringing their personal belongings.

*Photos taken by staff will only be taken upon customer request, using a single camera for still images only. The device will be handed over during the queue and the photo will be taken at the beginning of the greeting. Devices with screen recording in progress cannot be accepted. Reshoots are not possible under any circumstances.

Collaboration Items from Each Brand

"GLOBAL WORK"

Introducing collaboration items with Hello Kitty, themed "Everyday Travel," designed to make everyday life comfortable and outings happy. GLOBAL WORK's signature functionality and sophisticated designs, enjoyable for adults, are featured. The matching outfits for WOMEN and KIDS are perfect for family trips and visits during the summer.

Left photo:

<WOMENS>

Product Name: [Hello Kitty] Hebilo Tee (4 colors)

Price: 3,990 yen (tax included)

Sizes: S (store exclusive) / M / L

<KIDS>

Product Name: [Hello Kitty] Kids / Hebilo Tee (4 colors)

Price: 2,791 yen (tax included)

Sizes: 100cm (WEB exclusive / GLOBAL WORK GINZA store exclusive) / 110cm / 120cm / 130cm / 140cm

Right photo:

Product Name: [Hello Kitty] Toy Charm (4 types)

Price: 2,290 yen (tax included)

"LOWRYS FARM"

This is the 9th collaboration between Hello Kitty and LOWRYS FARM. This time, the collection features 19 adorable items, primarily with a polka dot design.

Left photo:

Product Name: [Hello Kitty] Plush Keychain (9 types) (12 types total)

Price: 2,490 yen (tax included)

Right photo:

Product Name: [Hello Kitty] PVC Charm (4 types)

Price: 2,200 yen (tax included)

"JEANASIS"

With the concept of "URBAN MIST & CORE," this lineup fuses "resilience" and "tactile comfort" to express a strength that doesn't need to be boastful.

Left photo:

Product Name: [Hello Kitty] Cut Cardigan SS (3 types)

Price: 4,950 yen (tax included)

Right photo:

Product Name: [Hello Kitty] Lip Case Charm (3 types)

Price: 2,990 yen (tax included)

Product Name: [Hello Kitty] Boston Bag

Price: 5,500 yen (tax included)

"RAGEBLUE"

With the theme "Matching outfits with Hello Kitty, whether at home or traveling," this special collaboration allows you to spend time with Hello Kitty. The set-up loungewear and plush charm keychains, as well as the backpack and charm scrunchie, feature the same design, offering a complete matching look that is irresistible for Hello Kitty fans.

Left photo:

Product Name: [Hello Kitty] Multi-Border Polo Setup (2 types)

Price: 7,990 yen (tax included)

Right photo:

Product Name: [Hello Kitty] Border Scrunchie with Charm (2 types)

Price: 1,491 yen (tax included)

Product Name: [Hello Kitty] 2-Way/Nap Sack Tote (2 types)

Price: 3,990 yen (tax included)

"Heather"

A feminine daily collection for adult women who want to spend their day with their favorites. Featuring a charming Kitty in an original small floral pattern, this collection offers practical items that blend naturally into your lifestyle.

Left photo:

Product Name: [Sanrio Characters] Roomwear SET (3 types)

Price: 9,900 yen (tax included)

Right photo:

Product Name: [Sanrio Characters] Flower Lip Charm (3 types)

Price: 3,300 yen (tax included)

"repipi armario"

With the concept "Date me ♡," this collection features exciting items perfect for summer dates and outings. It proposes a Sweet & Casual style incorporating bijou and feminine details.

Left photo, from left:

Product Name: [Hello Kitty] Gingham Check Cami (3 colors)

Price: 3,190 yen (tax included)

Sizes: M / L

Product Name: [Hello Kitty] Mascot Charm (3 types)

Price: 2,490 yen (tax included)

Product Name: [Hello Kitty] Boston Bag (2 types)

Price: 4,490 yen (tax included)

Right photo:

Product Name: [Hello Kitty] Compact Tee (3 colors)

Price: 3,990 yen (tax included)

Sizes: S / M / L

"10C REPIPI"

With the slogan "Hello, Summer! Welcome, Summer!" this is a happy summer collection that enhances the mood for the beach and resort. It offers a wide lineup of items you'll want as your summer companions, including swimwear, towels, and bags.

Left photo:

Product Name: [Hello Kitty] [10C REPIPI] Pile W ZIP Hoodie (2 colors)

Price: 4,990 yen (tax included)

Sizes: 110cm / 120cm / 130cm

Product Name: [Hello Kitty] [10C REPIPI] Pile Shorts (2 colors)

Price: 3,990 yen (tax included)

Sizes: 110cm / 120cm / 130cm

Product Name: [Hello Kitty] [10C REPIPI] Tank Top (3 colors)

Price: 2,490 yen (tax included)

Sizes: 110cm / 120cm / 130cm

Product Name: [Hello Kitty] [10C REPIPI] Mascot Charm (3 types)

Price: 2,490 yen (tax included)

Product Name: [Hello Kitty] [10C REPIPI] 3P Socks (3 sets)

Price: 1,490 yen (tax included)

Right photo:

Product Name: [Hello Kitty] [10C REPIPI] Poncho Towel (2 types)

Price: 3,990 yen (tax included)

Product Name: [Hello Kitty] [10C REPIPI] Clear Backpack (2 types)

Price: 4,490 yen (tax included)

"A part by"

This is the brand's first collaboration project, a French marine collection for summer.

This collection features items that allow you to enjoy the collaborative world, adding a refreshing touch to your summer.

Left photo:

Product Name: [Hello Kitty] Print T-shirt (2 types)

Price: 6,600 yen (tax included)

Right photo:

Product Name: [Hello Kitty] Assorted Charm (3 types)

Price: 2,200 yen (tax included)

"Elura"

A wide range of products incorporating elements of everyday supermarkets into a chic style. The designs add a playful touch that adults can easily wear.

Left photo:

Product Name: [Hello Kitty] Charm Pouch (5 types)

Price: 3,850 yen (tax included)

Right photo:

Product Name: [Hello Kitty] See-through Multi Case (4 types)

Price: 1,980 yen (tax included)

"ALAND"

Introducing collaboration-exclusive items featuring ALAND's iconic A logo and Hello Kitty. The lineup includes items that sparkle with sequins to lift your mood, as well as simple and long-lasting pieces.

Left photo:

Product Name: [Hello Kitty] Rhinestone Ribbon Cap (2 types)

Price: 4,990 yen (tax included)

Product Name: [Hello Kitty] Rhinestone Chibi T-shirt (2 types)

Price: 5,590 yen (tax included)

Right photo:

Product Name: [Hello Kitty] A Logo T-shirt (2 colors)

Price: 4,990 yen (tax included)

Sizes: S / L

Product Name: [Hello Kitty] Dot Nap Sack (1 type)

Price: 3,990 yen (tax included)

"and ST MAKE"

A 70s revival series with a retro design, in collaboration with Hello Kitty. The apparel items are made of thin fabric, making them easy to wear even in summer. The designs are suitable for a wide range of generations.

Left photo:

Product Name: [Hello Kitty] Vintage Look Long T-shirt (2 types)

Price: 6,490 yen (tax included)

Product Name: [Hello Kitty] Embroidery Sweatpants (3 types)

Price: 7,480 yen (tax included)

Product Name: [Hello Kitty] Face Pouch Charm (1 type)

Price: 3,990 yen (tax included)

Right photo:

Product Name: [Hello Kitty] 70s Mini Boston Charm (3 types)

Price: 2,490 yen (tax included)

"LOWRYS FARM" x My Sweet Piano

This is the first collaboration between My Sweet Piano and LOWRYS FARM, launching to coincide with My Sweet Piano's birthday on July 6th. The collection includes 10 items, such as everyday-use items and the popular plush keychains.

Left photo:

Product Name: [My Sweet Piano] Plush Keychain (6 types)

Price: 2,490 yen (tax included)

Right photo:

Product Name: [My Sweet Piano] Eco Bag with Pouch (2 types)

Price: 2,990 yen (tax included)

C2026 SANRIO CO., LTD. APPROVAL NO. L664055

About Adastria Co., Ltd.

Adastria Co., Ltd. operates over 1,500 stores domestically and internationally with more than 40 brands, including "GLOBAL WORK" and "niko and..." and "LOWRYS FARM," across multiple brands and categories. Under its group mission "Play fashion!", the company aims to become a globally influential multi-brand company that excites everyone's lives through fashion.

<Location> 2-21-1 Shibuya Hikarie, Shibuya-ku, Tokyo 150-8510

<URL> https://www.adastria.co.jp/

About And ST HD Group

The And ST HD Group is a multi-company group composed of companies such as Adastria Co., Ltd., Element Rule Co., Ltd., BUZZWIT Co., Ltd., and Zetton Inc., which develop apparel, miscellaneous goods, and food and beverage brands, as well as And ST Co., Ltd., which operates mall and media businesses and BtoB businesses, And ST Logistics Co., Ltd., which handles group logistics, and special subsidiary WeOur Co., Ltd. The group aims to become a "Play fashion! platformer" that strengthens connections with various stakeholders and spreads the excitement of fashion both domestically and internationally.

<Location> 2-21-1 Shibuya Hikarie, Shibuya-ku, Tokyo 150-8510

<URL> https://www.andst-hd.co.jp/

<Instagram> https://www.instagram.com/andsthd_official