Adastria Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President & CEO: Yoshiaki Kitamura), a multi-brand fashion company under the And S.T. HD Group with over 40 brands, is teaming up its three brands—GLOBAL WORK, LOWRYS FARM, and JEANASIS—with FRUITS ZIPPER (Fruits Zipper), the idol group managed by Asobisystem Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Yusuke Nakagawa). The collaboration features FRUITS ZIPPER modeling the latest summer items, with full styling coordination showcased on a dedicated website.
To commemorate the launch, a special campaign will offer limited-edition original stickers and autographed photo cards. Exclusive member comments and behind-the-scenes footage from the shoot will be released on each brand’s social media channels. Additionally, select stores will feature life-size panels and signed posters of the members.
This marks the first collaboration between FRUITS ZIPPER, known for its diverse expressions of “KAWAII” (cuteness), and Adastria’s leading fashion brands.
Themed around “My Likes, Being Updated,” the campaign presents fashion looks that inspire fans to expand their personal style through joyful dressing.
The looks are styled as follows: Sakurauchi Yui and Chinzei Suzuka for GLOBAL WORK; Matsumoto Karen and Tsukashi Tenne for LOWRYS FARM; and Nakagawa Ruka, Manaka Mana, and Hayase Noelle for JEANASIS. Each of the seven members will debut one unique look at the “OKINAWA COLLECTION” event held today, June 20, 2026 (Sat). Starting June 26 (Fri), the dedicated website will open, featuring all 14 coordinated summer outfits for a limited time. Exclusive member comments and behind-the-scenes content will also be shared across the brands’ social media platforms.
Overview
Full 14-Look Release: June 26, 2026 (Fri), 10:00 AM onwards
Dedicated Website: https://www.dot-st.com/cp/st26-fruitszipper/
In-Store Limited-Time Gift: Original Sticker
Original stickers featuring the newly shot looks will be given to customers who meet purchase conditions at participating stores, while supplies last.
[Eligibility Conditions]
- Purchase any in-store items totaling ¥5,000 or more (tax included), including FRUITS ZIPPER-worn items, to receive one random sticker per transaction.
- First-come, first-served basis; ends when supplies run out.
- Multiple receipts cannot be combined.
- Maximum of three stickers per person per brand, regardless of purchase amount or frequency.
- and ST STORE will offer only one type of sticker.
- Online stores are not eligible for this promotion.
▼ List of FRUITS ZIPPER Worn Items:
https://www.dot-st.com/disp/itemlist/?dispNo=002001353
[Participating Stores]
- All GLOBAL WORK stores (excluding outlet stores)
- All LOWRYS FARM stores (excluding outlet stores)
- All JEANASIS stores
- and ST TOKYO
- and ST Asakusa ROX
- and ST EmiTerasu Tokorozawa
- and ST Lalaport Anjo
- and ST Ion Mall Kakamigahara Inter
- and ST Shin-Shizuoka Senova
- and ST Namba
Official X Campaign: Win Autographed Photo Cards
Follow the official X (formerly Twitter) accounts of the participating brands and repost the designated post to enter a lottery for a chance to win one of seven autographed photo cards signed by FRUITS ZIPPER members.
[Entry Period]
June 25, 2026 (Thu), 6:00 PM – July 1, 2026 (Wed), 11:59 PM
[How to Enter]
1. Follow the official X account of your preferred brand:
- For Sakurauchi Yui and Chinzei Suzuka: GLOBAL WORK Official X (@globalwork_twit)
- For Matsumoto Karen and Tsukashi Tenne: LOWRYS FARM Official X (@LOWRYSTWIT)
- For Nakagawa Ruka, Manaka Mana, and Hayase Noelle: JEANASIS Official X (@JEANASIS_jp)
2. Repost the designated campaign post.
[Prize Delivery]
Winners will receive their prizes by late July 2026.
Delivery may be delayed; please understand in advance.
- Inquiries about results will not be answered.
- Prizes will only be shipped to domestic addresses within Japan.
- One photo card per winner.
- The campaign details and entry period are subject to change or cancellation without notice.
Limited-Time FRUITS ZIPPER Special Corner
Select stores will feature special FRUITS ZIPPER corners with life-size panels, in-store posters, and POP displays.
*Available at select locations only.
[Stores with Life-Size Panels]
- GLOBAL WORK GINZA
- GLOBAL WORK Ion Lake Town mori
- GLOBAL WORK Terrasse Mall Shonan
- GLOBAL WORK Ion Mall Hamamatsu Ichino
- GLOBAL WORK mozo Wonder City
- GLOBAL WORK Links Umeda
- GLOBAL WORK Kobe Harborland Umie
- and ST TOKYO
- and ST EmiTerasu Tokorozawa
- and ST Lalaport Anjo
*Only Sakurauchi Yui and Chinzei Suzuka will be featured at GLOBAL WORK stores.
[Stores with Signed Posters]
- GLOBAL WORK GINZA
- GLOBAL WORK Links Umeda
- LOWRYS FARM Lumine St.
- LOWRYS FARM Sannomiya
- JEANASIS Lalaport Yokohama
- JEANASIS Hep Five
- and ST TOKYO
- and ST Namba
- and ST Lalaport Anjo
About FRUITS ZIPPER
FRUITS ZIPPER is a 7-member idol group formed by Asobisystem’s “KAWAII LAB.” project, debuting in April 2022. Members include Tsukashi Tenne, Chinzei Suzuka, Sakurauchi Yui, Nakagawa Ruka, Manaka Mana, Matsumoto Karen, and Hayase Noelle. Their second single, “Watashi no Ichiban Kawaii Tokoro,” gained massive popularity on TikTok, especially among Gen Z, with over 3 billion views on the platform and over 74 million views on the music video. In 2025, they won the Japan Record Award for the third consecutive year and made their first appearance on the 76th NHK Kōhaku Uta Gassen. In February 2026, they successfully held their largest concert to date at Tokyo Dome, followed by a 16-show arena tour across 13 cities in spring.
About GLOBAL WORK
GLOBAL WORK believes that connections with people and things around us enrich life,
FACT BOX
- Source: PR TIMES
- Category: キャンペーン