AND ST HD's Annual Festival Attracts Record-Breaking 9,600 Visitors! Event Report on the Highly Successful 'ADASTRIA BAZAAR! 2026'

AND ST HD Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President & CEO: Yasumi Fukuda), which champions the mission of "Play fashion!", held the "ADASTRIA BAZAAR! presented by and ST HD" on May 30 (Sat) and 31 (Sun), 2026, at the ADASTRIA Mito Arena (Mito City, Ibaraki Prefecture), to express gratitude to Mito, the city of its founding. The two-day event featured exciting content for both children and adults, including the "Family Garage Sale" offering surplus items from the company's brands at affordable prices, food trucks, beauty and healthcare services, workshops, fashion shows, and mini-concerts, attracting approximately 9,600 visitors. Here is a report on the highly successful event. Founded in 1953 in Izumicho, Mito City, Ibaraki Prefecture, as a men's clothing store named "Fukudaya Western Wear Store," the company has grown steadily with the support of the local community since its early days as a small neighborhood shop, celebrating its 70th anniversary in 2023. "ADASTRIA BAZAAR! presented by and ST HD" began as an opportunity to express gratitude to the people of Mito, the birthplace of ADASTRIA, and this year marked its fifth edition. In addition to the "Family Garage Sale," which offered surplus items from the company's brands at affordable prices, and "A Kitchen," a gathering of cafes from the company's popular brands, the event featured a fashion show co-created with local residents, a concert by local high school and middle school brass bands, and numerous booths where visitors could experience content from brands and projects operated by the AND ST HD Group, offering a rich and diverse program. Under its sustainability focus theme "Growing with the Community," AND ST HD supports the Mito Chamber Orchestra and Mito Art Tower, sponsors and collaborates with the Mito Komon Manyu Marathon, and serves as an official sponsor for Ibaraki Prefecture's professional sports teams: Ibaraki Robots, Mito HollyHock, and Astemo Rivale Ibaraki. Moving forward, the company will continue to work with local residents to promote cultural development and revitalization in Mito, the city of its founding, using the power of fashion. ■ Overview of "ADASTRIA BAZAAR! 2026" Dates: May 30 (Sat) and 31 (Sun), 2026, 10:00–17:00 Venue: ADASTRIA Mito Arena (2-3-10 Midorimachi, Mito City, Ibaraki Prefecture) Special Website: https://www.adastria.co.jp/bazaar2026/ ■ Event Highlights (Selected) As part of its efforts to reduce fashion waste, the company aims to deliver products to customers down to the very last item. This year, surplus stock and sample items from ADASTRIA's brands were offered at affordable prices, successfully delivering approximately 42,000 items to customers. "A Kitchen," featuring limited-time cafe menus from ADASTRIA's popular brands, made its debut with two new food trucks from group company zetton.Inc: "Hawaiian Cuisine - Aloha Table" and "Korean Cuisine - Iyosan Seoul." Collaborative food items with players from the soccer team "Mito HollyHock" were also sold and immediately sold out. [Comment from Akiko Fujikaya, Senior Manager, Sales Division, zetton.Inc.] "Guided by our philosophy of 'connecting people and communities through food,' we participated with two kitchen trucks (Aloha Table and Iyosan Seoul). The limited collaboration menu with Mito HollyHock was a huge success, and fans happily took home the special limited-edition picks. We also received many warm comments from former regulars of the original Aloha Table in Mito, such as 'I used to come here often' and 'I loved their loco moco.' For me, who never knew the original store, it felt like a time-traveling conversation with customers—an emotionally moving experience. We will continue to nurture community connections through food, inspired by these heartfelt encounters and smiles in Mito." The brand "Elura," which offers clothing that addresses adult concerns, conducted a simplified personal color diagnosis to help attendees discover colors that suit them. Based on color theory, staff provided advice on flattering colors and fashion styles to assist with clothing choices. [Comment from Nanami Ishimoto, Brand PR, Elura Sales Department] "After receiving great feedback during our first appearance two years ago, this marked our second participation. Over the two days, approximately 70 customers participated, including not only our core demographic of adult women but also men and children, making the event a great success. Many couples and families participated together, and the staff joined in the excitement, clearly enjoying the experience. Knowing which colors suit you not only enhances your natural charm and boosts confidence but also helps eliminate daily clothing dilemmas and shopping regrets. We are delighted if we could help participants enjoy fashion even more than before." From lifestyle brand "LAKOLE," items from its GROCERY series—launched in 2022—were offered at discounted trial prices, specifically those nearing their expiration date, contributing to food waste reduction. [Comment from Hideki Kawame, MD for Lifestyle Goods, LAKOLE Sales Department] "LAKOLE handles apparel, household goods, and food, uniquely covering all aspects of 'clothing, food, and shelter' under one brand. For this bazaar, as part of our 'Zero Food Waste Campaign,' we offered near-expiry food items at special prices, preventing disposal through customer purchases. Fortunately, the campaign was well-recognized, with many customers commenting, 'This is a great deal!' On the first day, 1,200 items sold out in about five hours; on the second day, 300 items sold out in about two hours. Thanks to customer support, we successfully prevented the disposal of 1,500 items—an extremely meaningful achievement. Customers expressed their appreciation, and contributing to food waste reduction was a deeply rewarding experience for me personally." WeOur, a subsidiary of AND ST HD, sold 100 portions of pesticide-free, safe, and安心 vegetables grown through its hydroponic farming initiative. [Comment from Hiroyuki Sezu, Hydroponic Farming Lead, WeOur] "Our hydroponic farming project began with the goal of promoting employment for people with disabilities and creating spaces where everyone can thrive authentically. For our first appearance, we offered 10 types of vegetables, primarily leafy greens like kale, arugula, romaine lettuce, and frilly lettuce mixes. We were honored by the many visitors who stopped by, and these two days reaffirmed the importance of the connections and conversations sparked through vegetables. We hope our produce brings warmth and joyful communication to your dinner tables."