"niko and ..." Launches Collaboration Items with "LOVEBOAT", a Brand Representing Heisei-era Shibuya Culture, Nationwide from June 4th!

"niko and ... (nico and)", the style editorial brand operated by Adastria Co., Ltd. (Headquarters: Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo; President and Representative Director: Yoshiki Kitamura), a company within the andst HD Group that operates over 40 multi-brands under the mission "Play fashion!", will launch collaboration items with "LOVEBOAT" at all "niko and ..." stores and the official online store "and ST" from Thursday, June 4, 2026. "niko and ..." develops projects proposing unique things and experiences through its nine "uni9ue senses" elements: Clothing, Food, Housing, Play, Knowledge, Health, Travel, Sound, and LOCAL. "LOVEBOAT" is a brand that started in Shibuya 109 in 1994 and represents the Shibuya gyaru culture of the 2000s, which became a social phenomenon. Precisely because these are seemingly contrasting brands, they have created something uniquely 'the cutest and just right for now.' This collaboration, realized with that conviction, mixes the iconic brand logo and leopard pattern of "LOVEBOAT" onto the casual and practical items of "niko and ...", such as T-shirts and tote bags. It offers a total of 12 items that feel both nostalgic and new, fitting the current mood. Furthermore, some items come with a special collaboration tag that can be peeled off and used as a sticker. This collection is packed with attention to detail and a sense of specialness. ■ Collaboration Overview Release Date: From Thursday, June 4, 2026, 10:00 AM sequentially Special Website: https://www.dot-st.com/nikoand/concept/?dispNo=013001639 Available at: All "niko and ..." stores Official online store "and ST" ■ Product Details (Excerpt) Product Name: Assort Scrunchie Price: 1,980 yen (tax included) Color Variations: Brown / Ivory / Yellow / Light Blue Product Name: BIG Tote Price: 5,990 yen (tax included) Color Variations: Black / Ivory Product Name: Marble T Price: 5,500 yen (tax included) Color Variations: Off-White / Smoke Sizes: M / L Product Name: Assort Tote Price: 3,000 yen (tax included) Color Variations: Leopard / Bandana / Black / Pink / Blue Product Name: Loose Socks Price: 1,490 yen (tax included) Color Variations: Off-White / Navy Product Name: Sheer Shirt Price: 6,600 yen (tax included) Color Variations: Charcoal / Beige Size: FREE ■ About "LOVEBOAT" Fashion brand 'LOVEBOAT' was born in Shibuya in 1994. "Create your own individuality." Under this concept, it has proposed styles free from conventional ideas. With its unchanging, iconic logo and edgy designs, it updates its style for the modern era while cherishing the atmosphere of that time. For everyone who enjoys being themselves through fashion. LOVEBOAT, your style, your way. https://loveboat.online/ https://www.instagram.com/loveboat_official/ ■ About "niko and ..." "niko and ..." is a "style editorial brand" that offers apparel, miscellaneous goods, furniture, and food & beverage. It features items that are not only practical but also have a sense of humor. Under the message of 'encountering' surprising discoveries and eventually 'finding what suits' your lifestyle, it targets men and women in their 20s and 30s. Operating 149 stores nationwide (as of the end of May 2026, including the online store). https://www.dot-st.com/nikoand/ https://www.nikoand.jp https://www.instagram.com/nikoand_official/ ■ About Adastria Co., Ltd. Adastria Co., Ltd. operates over 40 brands, including "GLOBAL WORK", "niko and ...", and "LOWRYS FARM", in a multi-brand, multi-category format across approximately 1,500 stores in Japan and overseas. Under its group mission "Play fashion!", it aims to excite everyone's life through fashion and become a multi-brand company with global influence. 〒150-8510 Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo https://www.adastria.co.jp/ ■ About the andst HD Group The andst HD Group is a multi-company group consisting of Adastria Co., Ltd., Element Rule Co., Ltd., BUZZWIT Co., Ltd., ZETTON Co., Ltd., which develop apparel, miscellaneous goods, and food & beverage brands; andst Co., Ltd., which operates mall & media businesses; andst Logistics Co., Ltd., which handles the group's logistics; and the special subsidiary WeOur Co., Ltd. It aims to strengthen connections with various stakeholders and become a "Play fashion! platformer" that spreads the excitement of fashion both in Japan and overseas. 〒150-8510 Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo https://www.andst-hd.co.jp/ https://www.instagram.com/andsthd_official