[Summer Heat Sales Begin in Earnest] GLOBAL WORK Launches Functional Wear Across WOMEN, MEN, and KIDS Categories to Address Summer Concerns

Key facts

  • [Summer Heat Sales Begin in Earnest] GLOBAL WORK Launches Functional Wear Across WOMEN, MEN, and KIDS Categories to Address Summer Concerns
  • GLOBAL WORK, a brand of Adastria Co., Ltd., is launching over 48 types of functional wear for summer 2026, featuring contact cooling, heat shielding, and other technologies. The products will be available across all categories (Women, Men, Kids), with a special WOMEN's website launching on June 4.
  • Source: PR Times
  • Date: June 4, 2026

Direct answer

GLOBAL WORK, a brand of Adastria Co., Ltd., is launching over 48 types of functional wear for summer 2026, featuring contact cooling, heat shielding, and other technologies. The products will be available across all categories (Women, Men, Kids), with a special WOMEN's website launching on June 4.

Citation
[Summer Heat Sales Begin in Earnest] GLOBAL WORK Launches Functional Wear Across WOMEN, MEN, and KIDS Categories to Address Summer Concerns (June 4, 2026), PR Times
Source
PR Times
Date
June 4, 2026
GLOBAL WORK, a brand of Adastria Co., Ltd., is launching over 48 types of functional wear for summer 2026, featuring contact cooling, heat shielding, and other technologies. The products will be available across all categories (Women, Men, Kids), with a special WOMEN's website launching on June 4.
新製品NQ 0/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: June 4, 2026 at 19:30
  • 🔍 Collected: June 4, 2026 at 10:51
  • 🤖 AI Analyzed: June 6, 2026 at 22:56 (60h 5m after Collected)
GLOBAL WORK, a brand under Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo; President: Yoshiteru Kitamura), which operates over 40 multi-brands within the &ST HD Group under the mission 'Play fashion!', is launching over 48 types of apparel that combine desirable summer functionality such as 'contact cooling', 'heat shielding', 'high breathability', and 'easy care' with fashionability ahead of the full summer season. This season, the lineup includes the 'Rich Clean T-Shirt' series, which combines contact cooling with design; the 'Frozen T-Shirt' series, which was well-received last year and provides a cooling sensation in response to sweat; the 'Easy Care Linen Shirt' series, which balances summer functionality with easy care; and the newly introduced 'Airy Breeze' series with high breathability. These functional items for comfortably getting through the hot summer are available for WOMEN, MEN, and KIDS. In recent years, with the prolongation of extreme heat in Japanese summers, 'functionality' required in summer clothing has become increasingly important as an essential specification. Furthermore, with the establishment of lifestyles emphasizing 'time performance' (Taipa), balancing not just coolness but also ease of care to reduce daily laundry stress has become a key issue in real summer clothing choices. Against this market backdrop, GLOBAL WORK's summer functional items continue to be chosen by many customers each season because they skillfully blend the brand's long-cultivated material development and procurement capabilities with high design that fits into daily life. On Thursday, June 4, 2026, WOMEN's web content will be published. It will feature items that combine functionality and fashion to address summer concerns, thoroughly analyzing each product with real data verified by purchaser reviews on the official web store &ST and shop staff reviews. Recommended styling to get through the summer is also a must-see. ■ GLOBAL WORK High-Function Wear Overview Item List: https://www.dot-st.com/globalwork/disp/itemlist/?dispNo=002100014 Special Site (WOMEN): https://www.globalwork.jp/women/recommendeditem/26summer/ *Scheduled to open at 11:00 Stores: All GLOBAL WORK stores Official Web Store &ST / ZOZOTOWN / Rakuten Fashion ■ Rich Clean T-Shirt Series (WOMEN, MEN) This series is praised for its 'contact cooling' function, where the fabric feels smooth and cool to the touch, and its high-quality material feel. There are many reviews stating that the prints and graphics were the deciding factor for purchase. Product Name: Rich Clean Printed T-Shirt Short Sleeve Price: 3,490 yen (tax included) Color Variations: Off x Cursive Logo / Off x Foil Square / Off x Mini Logo / Off x Photo / Off x Color Photo / Off x Flower Photo / Off x Fruit Pattern / Sumicro x Photo / Sumicro x Cursive Logo / Sumicro x Foil Square / Red x Logo / Bordeaux Foil Logo / Greige x Foil Logo / Brown x Foil Square / Khaki Logo / Navy x Logo Sizes: XS-XXL (XS, XL, XXL are web-exclusive) Product Name: Rich Clean T-Shirt/Short Sleeve Print Price: 3,990 yen (tax included) Color Variations: Off Cursive Motif / Off Graphic / Off Cursive / Off Animal Motif / Off Front Art / Greige Cursive / Greige x Back Art / Charcoal Front Art / Charcoal Cursive Motif / Green Cursive / Navy Graphic / Navy x Back Art Sizes: S-XL ■ Frozen T-Shirt Series (WOMEN) As the name 'Frozen' suggests, this series is known for its cool, refreshing feel. It features a 'heat shielding function' that suppresses the temperature rise inside clothing even under strong sunlight, blocking heat by reducing the temperature rise by up to -4°C compared to conventional products. *Test source: Third-party inspection Test: Heat shielding test JIS L 1951 [Left] Product Name: Cool & Refreshing/Frozen Flare Sleeve Pullover Short Sleeve Price: 3,990 yen (tax included) Color Variations: Ivory / Black / Off x Black Border / Greige / Dusty Light Khaki / Indigo Blue Sizes: S-L [Right] Product Name: Cool & Refreshing/Frozen Frill Switch T-Shirt Price: 3,990 yen (tax included) Color Variations: Off x Lace / Black x Yang Liu / Border x Lace / Dusty Light Khaki x Yang Liu Sizes: M-L ■ Easy Care Linen Series (WOMEN) These items retain the refreshing texture and coolness characteristic of linen, a representative summer material, while incorporating 'Easy Care' and 'Easy Dry' features for hassle-free post-wash care. Their practicality for both on and off-duty use is also a popular point. [Left] Product Name: Easy Care Linen Shirt Long Sleeve Price: 4,490 yen (tax included) Color Variations: Off x Stripe / Off x Check / Off x Brown Stripe / Pink / Greige / Yellow / Green Check / Sax Sizes: S-L [Right] Product Name: Easy Care Linen Skipper 5/4 Sleeve Price: 4,490 yen (tax included) Color Variations: Off / Black / Brown / Sax Sizes: M-L ■ Airy Breeze Series (WOMEN, MEN, KIDS) This is a new high-function series for this season that combines a lightweight, smooth feel with high 'breathability' and 'quick-drying' properties. Attention should also be paid to the designs incorporating current trends. [Left] Product Name: Airy Breeze Cardigan Blouse Price: 4,490 yen (tax included) Color Variations: Off / Light Gray / Charcoal / Sax Sizes: M-L [Right] Product Name: Airy Breeze Salopette Price: 7,990 yen (tax included) Color Variations: Charcoal / Brown Sizes: M-L Product Name: Airy Breeze Shirt/Short Sleeve Price: 4,990 yen (tax included) Color Variations: Black / Mocha / Dark Brown / Navy Charcoal Sizes: S-XL Product Name: Airy Breeze Shorts Price: 4,490 yen (tax included) Color Variations: Black / Mocha / Dark Brown / Navy Charcoal Sizes: S-XL Product Name: Airy Breeze One-Piece/Kids Price: 3,490 yen (tax included) Color Variations: Black Dot / New Color/Red / Yellow / Turquoise Sizes: 130-160cm ■ Smooth & Comfortable DRY Series (MEN, KIDS)

FAQ

How many types of summer functional wear is GLOBAL WORK launching?

They are launching over 48 types of items.

What are the features of the new 'Airy Breeze' series?

It is a high-function series that combines a lightweight, smooth feel with high breathability and quick-drying properties.

How effective is the heat shielding function of the 'Frozen T-Shirt' series?

It suppresses the temperature rise inside clothing by up to -4°C compared to conventional products.