BAYFLOW to Release Third Collaboration With Petite Influencer caho146cm, Preorders Starting May 15
📋 Article Processing Timeline
- 📰 Published: May 15, 2026 at 21:00
- 🔍 Collected: May 15, 2026 at 12:32
- 🤖 AI Analyzed: May 15, 2026 at 16:55 (4h 22m after Collected)
BAYFLOW, a lifestyle brand operated by Adastria Co., Ltd. under the and ST HD Group, will release the third installment of its collaboration with popular petite influencer caho146cm. The project focuses on XS-size items for shorter women who need petite-friendly sizing. The XS items have received strong customer response and sold out quickly in previous releases. Preorders will begin on May 15, 2026, via the official online store and ST, with general sales starting on May 29, 2026, at all BAYFLOW stores, and ST, ZOZOTOWN, and Rakuten Fashion. BAYFLOW’s concept is “adult living that moves between the city and nature.” The brand proposes a relaxed lifestyle for adults, combining a healthy, active-minded enjoyment of nature with an urban sensibility suited to city occasions. The project began in 2025 in response to requests from customers 150 cm and under for XS-size offerings. To better reflect the real voices of petite women, BAYFLOW invited caho146cm, who is 146 cm tall herself and has broad support among women, to participate in product planning. The third installment includes three functional items: cooling denim-like pants, a UV-cut sheer shirt, and a multi-way lace skirt. The products reflect everyday concerns from caho146cm and her followers, such as the difficulty of finding clothes that fit while managing housework, childcare, and work. Sales details: preorders start on May 15, 2026, and the official release date is May 29, 2026. Sales channels include BAYFLOW stores nationwide in Japan, the official and ST online store, ZOZOTOWN, and Rakuten Fashion. An Instagram Live session will stream on May 14, 2026, at 7:00 p.m. via BAYFLOW’s official Instagram account. The UV-Cut 2-Way Shirt is priced at 6,990 yen including tax and comes in white, blue stripe, and navy, in one free size. Based on BAYFLOW’s long-selling 2-way shirt, it has been adjusted in size and design for petite customers and upgraded with UV-cut functionality using fabric with an 80% UV shielding rate. Its soft rounded silhouette helps petite wearers maintain balance without lowering the visual center of gravity. The sleeves include elastic on the inside for easy rolling, and hidden buttons inside the hem create a tucked-in look without actually tucking the shirt in. The Straight Wide Pants are priced at 7,990 yen including tax and come in gray, light blue, and navy, in sizes 1(XS) and 2(S). Designed for those who want to enjoy denim styling even in hot summer weather, the pants use a thin, soft, cooling denim-like fabric. The double-pleated wide silhouette has a draped feel and moves elegantly when walking. The two-size range fits people from the 140 cm to 150 cm height range. The waist is clean at the front and elastic at the back, while buttons on both sides allow two to four levels of adjustment. The Multi-Way Lace Skirt is priced at 7,990 yen including tax and comes in off-white and black, in sizes 1(XS) and 2(S). The 3-way design lets wearers enjoy this year’s lace skirt trend in multiple ways: layering the lace skirt over the ribbed skirt, or wearing each piece separately. It fits people in the 140 cm to 150 cm height range. Both waistbands are fully elastic, and both the lace and ribbed fabrics are stretchy for comfortable walking and casual use. The ribbed skirt is designed to be difficult to see through and can be worn on its own, while the lace layer can also be styled over pants for layered outfits. caho146cm shares fashion information on Instagram under the concept of “making clothing choices easier and more fun for short women.” Drawing on her own experience of struggling to find clothes as someone who is 146 cm tall, she introduces styles that petite women can wear. She has approximately 200,000 followers as of May 2026. BAYFLOW is a lifestyle brand for women and men in their 30s and 40s, offering apparel and lifestyle goods with elegance, cleanliness, healthiness, and maturity. Adastria Co., Ltd. operates more than 40 brands, including GLOBAL WORK, niko and..., and LOWRYS FARM, with about 1,500 stores in Japan and overseas. Under its “Play fashion!” mission, the company aims to become a globally influential multi-brand company.