and ST HD to Hold “ADASTRIA BAZAAR! presented by and ST HD” in Mito on May 30-31, 2026

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  • 📰 Published: May 15, 2026 at 20:00
  • 🔍 Collected: May 15, 2026 at 11:32
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and ST HD Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo; President and Representative Director: Yasumi Fukuda), whose mission is “Play fashion!”, will hold “ADASTRIA BAZAAR! presented by and ST HD” on May 30 and 31, 2026, at Adastria Mito Arena in Mito, Ibaraki Prefecture, as an expression of gratitude to Mito, the company’s founding city. The garage sale will feature popular Adastria brands as well as brands that have not yet opened stores in Ibaraki Prefecture. Food trucks will include first-time appearances by restaurants operated by group company zetton, such as Aloha Table and IYOSAN SEOUL. The event will also offer a range of exciting content for both children and adults, aiming to help energize the local community. The company was founded in 1953 as the Fukudaya Clothing Store, a menswear shop in Izumicho, Mito, Ibaraki Prefecture. Supported by local residents since its days as a small neighborhood menswear shop, the company continued to grow and marked its 70th anniversary in 2023. “ADASTRIA BAZAAR! presented by and ST HD” began as an opportunity to thank the people of Mito, Adastria’s birthplace. Last year, the two-day event drew around 7,500 visitors, and this year marks its fifth edition. The event will include a Family Garage Sale offering stock items from the company’s brands at reasonable prices, “A Kitchen,” which brings together cafe menus from popular company brands, a fashion show created together with local residents, wind ensemble concerts by local junior and senior high school students, and many booths where visitors can experience content from Adastria’s brands and projects. Under one of its key sustainability themes, “Growing with Local Communities,” and ST HD supports the Mito Chamber Orchestra and Art Tower Mito, sponsors and cooperates with the Mito Komon Manyu Marathon, and sponsors Ibaraki-based professional sports teams including the Ibaraki Robots, Mito HollyHock, and Astemo Rivale Ibaraki. The company will continue working with local communities to contribute to the cultural development and revitalization of Mito through the power of fashion. The event will be held from 10:00 a.m. to 5:00 p.m. on Saturday, May 30 and Sunday, May 31, 2026, at Adastria Mito Arena, 2-3-10 Midoricho, Mito, Ibaraki Prefecture. Admission is free and open to members of the official online store and ST, with same-day registration available. Visitors must download the and ST app and apply in advance. One application by a representative allows accompanying guests to enter. Details on advance applications for admission and reservations for each content area are available on the event website. Main event content includes the Family Garage Sale, which will sell stock items and samples from Adastria brands at reasonable prices. Featured brands include group brands BABYLONE and Curensology, as well as brands not yet available in Mito, such as apres jour and PAIR MANON. The “CAFE & FOOD TRUCK” area, titled “A Kitchen,” will bring together limited-time cafe menus from popular Adastria brands. Group company zetton will make its first appearance with Hawaiian restaurant Aloha Table and Korean restaurant IYOSAN SEOUL. In addition to their most popular menu items, they will sell collaboration food created with players from the Mito HollyHock football team. Brand-led content will include a simplified personal color analysis experience by Elura, a brand that proposes clothing for adult concerns. Based on color theory, the booth will offer advice on flattering colors and fashion styles to help visitors choose clothes. The fashion show, “ADASTRIA BAZAAR! × Play fashion! for ALL,” will feature participants from Ibaraki and a diverse range of models regardless of disability, gender, nationality, or age. Players from Ibaraki-based volleyball team Astemo Rivale Ibaraki and basketball team Ibaraki Robots will also walk the runway wearing Adastria brand clothing. The fashion show will be held on Sunday, May 31, 2026, at the Sub Arena of Adastria Mito Arena, opening at 1:30 p.m. and running from 2:00 p.m. to 2:30 p.m. The event will also feature concerts by the Taisei Girls’ High School Wind Ensemble and the Cosmos Wind Ensemble Academy, which were very popular last year. They will perform music enjoyable for both children and adults. The Taisei Girls’ High School Wind Ensemble will perform on Saturday, May 30, 2026, from 11:00 to 11:30 a.m. and 1:30 to 2:00 p.m.; the Cosmos Wind Ensemble Academy will perform on Sunday, May 31, 2026, from 11:00 to 11:30 a.m. and 1:30 to 2:00 p.m. Visitors are asked to follow staff instructions inside the venue. Depending on crowd conditions, admission may be restricted or numbered tickets may be distributed. Pets are not allowed, and the venue cannot look after pets. Visitors who are feeling unwell may be asked not to enter. Staff will take photos and videos at the event, and these may be posted on the company’s and related parties’ websites and social media for public relations and promotional purposes. The and ST HD Group is a multi-company group made up of companies including Adastria, Element Rule, BUZZWIT, and zetton, which operate apparel, general goods, and food service brands; and ST, which operates mall and media businesses; and ST Logistics, which handles group logistics; and special subsidiary WeOur. The group aims to strengthen connections with various stakeholders and become a “Play fashion! platformer” that spreads the excitement of fashion in Japan and overseas.