Minami Hamabe Embarks on an Adventure to Find a New Self with "and ST"! New TV CM Featuring Mrs. GREEN APPLE's "breakfast" to Air from Wednesday, May 13th

And ST Co., Ltd., which develops mall & media businesses and production businesses as part of the And ST HD Group (Head Office: Shibuya 2-21-1, Shibuya-ku, Tokyo; Representative Director CEO: Yuya Sakurai), is launching a new TV CM for its fashion platform "and ST" starring actress Minami Hamabe, who continues to be featured in their campaigns. The new TV CM, titled "and ST 'Adventure to find myself'," will begin airing today, May 13, 2026 (Wednesday), in 24 areas nationwide. Additionally, the "and ST WEEK" campaign, themed "Preparing for Summer," will be held from today until May 21 (Thursday), offering advantageous and enjoyable shopping experiences.

This commercial goes beyond the conventional framework of an "e-commerce site where you can conveniently shop," presenting a new value for the platform: discovering one's unique "likes" through interaction with people. The song "breakfast" by Mrs. GREEN APPLE is featured. It fantastically depicts Hamabe-san's "adventure journey" as she meets fascinating people through "and ST" and updates herself.

"and ST" aims to be a "playground" that expands daily excitement through encounters not just with "things" to buy, but also with "people" – staff and individuals with diverse styles. This commercial embodies "and ST"'s new experiential approach, where each individual's inner world connects with the outer world, transforming the adventure of self-discovery into a treasure hunt.

About "and ST TV CM: 'Adventure to Find Myself'" Release Date: Wednesday, May 13, 2026 TV Broadcast Period: Wednesday, May 13, 2026 – Sunday, May 31, 2026 Broadcast Areas: 24 areas nationwide (excluding Akita, Yamagata, Yamaguchi, Tokushima, Kochi, Saga, Oita, Miyazaki) Special Website: https://www.dot-st.com/cp/andst2026ss *Published at 9:00 AM on Wednesday, May 13th

"and ST 'Adventure to Find Myself'" (TV CM ver.) Youtube URL: https://youtu.be/2ArcOlsIu-g

"and ST 'Adventure to Find Myself'" (WEB/SNS ver. Vertical) Youtube URL: https://youtube.com/shorts/t2w0rP5M7Bg?feature=share

"and ST 'Adventure to Find Myself'" (WEB/SNS ver. Horizontal) Youtube URL: https://youtu.be/w6AxNs5v6lQ

CM Story The story begins with a lighthearted scene where Minami Hamabe opens the "and ST" app and starts searching for her unique "likes."

As the cheerful rhythm of Mrs. GREEN APPLE's "breakfast" resonates, a fantastical world unfolds before her, filled with people who joyfully embrace fashion in their own unique ways.

What began as a solo "adventure of self-discovery" gradually fills Hamabe-san's expression with the glittering excitement of meeting a new self, encouraged by the positive energy of the fascinating "people" she encounters.

"and ST" offers an experience that is not merely a place to buy "things," but a "playground" where interaction with "people" and the stimulation derived from it expand daily excitement.

This commercial fantastically conveys the story of a solitary adventure enriching and expanding through encounters, set to Mrs. GREEN APPLE's "breakfast."

About "and ST WEEK" The "and ST WEEK," themed "Preparing for Summer," is currently being held, offering advantageous and enjoyable shopping experiences. Event Period: Wednesday, May 13, 2026 – Thursday, May 21, 2026, 11:59 AM (Real stores until Wednesday, May 20) Special Website: https://www.dot-st.com/cp/2605_andstweek

Profile Minami Hamabe Born on August 29, 2000. From Ishikawa Prefecture. In 2011, she received the New Generation Award at the 7th "Toho Cinderella" Audition. She debuted as an actress in the same year with "Minami Hamabe ~Ari to Koibumi~". In 2017, she received numerous awards, including the 41st Japan Academy Prize Newcomer of the Year, for the movie "Let Me Eat Your Pancreas."

Recent major appearances include Ruriko Midorikawa, the heroine in the movie "Shin Kamen Rider"; Sueko Makino, the heroine in the first half of NHK's 2023 morning drama "Ranman"; Noriko Oishi, the heroine in the movie "Godzilla Minus One"; and Juri Egashira in the Fuji TV Wednesday 10 PM drama "Moshimo kono yo ga butai nara, gakuya wa doko ni aru daro" (scheduled for October 2025). On New Year's Eve 2023, she served as the host for the 74th NHK Kohaku Uta Gassen. In 2024, she received the 47th Japan Academy Prize for Best Supporting Actress for the movie "Shin Kamen Rider."